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Hridja Tripathi completed the Inbound Certification by Hubspot Academy. Hridja is a digital marketing professional from India.
Inbound Certification from Hubspot Academy - Hp Tripathi
Inbound Certification from Hubspot Academy - Hp Tripathi
Hridja Tripathi
WHY trying out a virtual trade show IS A GOOD IDEA to prepare you FOR LIVE TRADE SHOWS If you’ve never planned for or executed an exhibit marketing plan for your business, then you likely can only imagine all that goes into the pre-show, live show, and the post-show planning. Even from minimal research, you probably concluded that it’s a long list, and you’re right! From planning how your physical exhibit will be designed and the experience that you want attendees to have, selecting the right trade show floor booth staffers to get the job done, deciding how you want to capture leads, picking the right messaging to reflect your brand and goals, executing a speedy follow-up plan with the leads you obtain, and promoting the entire event from the beginning stages of your planning to the end of the show – you can see there’s quite a bit that goes into successfully exhibiting at a trade show. As this obviously isn’t the whole list, we can assure you that there are many boxes to be checked when it comes to planning and executing a trade show. Virtual trade shows can help you figure out messaging and content that works before investing in a real exhibit. One very time-consuming piece of the puzzle that we mentioned above is messaging. Figuring out exactly what you want to tell your prospective buyers can be tricky to narrow down. There are plenty of ways you can go about sharing a single message, so finding out what method resonates best with your audience can be done through virtual exhibiting. Check with the show organizer first to ensure they will be providing you proper analytics to track attendee engagement at your virtual show. If so, you could do A/B testing with different types of content. Here are a few examples: 1. You could offer two different webinars with different topics and messaging types. 2. Let your audience choose between the two, or track which one they gravitate toward first to gain some useful insight on which topic is more appealing to them. 3. You can compare which presentation attendees viewed the longest and if more people viewed an entire presentation more often than the other. 4. You can gauge how often certain questions were asked so you can prepare your trade show team to answer those types of questions when you execute your first in-person trade show. 5. You could even test responsiveness to different keynote speakers. (Don’t forget to include a bio and a list of prominent industry affiliations.) 6. Perhaps your target audience prefers to hear from the CEO of the company rather than an outside spokesperson, or maybe vice versa. Creating a rave around virtual events. https://www.sarmisthatarafder.com/how-to-create-stunning-virtual-events.html
stengagementinavirtualworld-3-201127192949.pdf
stengagementinavirtualworld-3-201127192949.pdf
Sarmistha Tarafder
The deployment of robots as a response to the coronavirus was rapid. They were suddenly cleaning floors at airports and taking people’s temperatures. Hospitals and universities deployed Sally, a salad-making robot created by tech company Chowbotics, to replace dining-hall employees; malls and stadiums bought Knightscope security-guard robots to patrol empty real estate; companies that manufacture in-demand supplies like hospital beds and cotton swabs turned to industrial robot supplier Yaskawa America to help increase production. Companies closed call centers employing human customer-service agents and turned to chatbots created by technology company LivePerson or to AI platform Watson Assistant. “I really think this is a new normal–the pandemic accelerated what was going to happen anyway,” says Rob Thomas, senior vice president of cloud and data platform at IBM, which deploys Watson. Roughly 100 new clients started using the software from March to June.
St - customer and commerce in the age of covid19
St - customer and commerce in the age of covid19
Sarmistha Tarafder
#Eventprofs, here are definitive ways to #engage your #audience and delight them during the #pre-event phase. When you act upon these ideas, you get to know them better, communicate with them in their language and develop products and services based on their needs and not on your 'market study'. #PRE-EVENT PLANNING Create a calendar for #event marketing. Work with your designer to conceptualize any# infographics, Twitter cards, Pinterest Pins, social #display #ads or other visuals for your campaign. Here are few things to stimulate your creative mind. The idea is you want to be perceived to be 'MORE' than who you are.... 1. Talk about your industry 2. Talk about contextual relevance of your brand related to your industry 3. Highlight the pressing issues that your customers are facing NO JOKE: If you cannot think of anything worthy, take refuge in poetry and the power of words. Using the right words could create mystique, evoke passion or fuel trust. Read more for AT-SHOW and POST-SHOW #socialmedia marketing ideas: https://exhibits.skybay.com/promotions-and-social-media/quick-social-media-check-list-for-your-events-and-trade-shows THE PROMISE AND DEFINITION OF ENGAGEMENT According to Brian Solis, author of ENGAGE, #Engagement is defined by how a #brand and customer connect within their #network and channels of relevance. Engagement creates an #experience that is internalized, weighted and then shared. It is measured by the #takeaway, #sentiment and the resulting action following the exchange. The combination of these elements reveals the potential for generating customer impressions and customer value. Your base metrics for engagement. 1. DEFINE if your engagement is a conversation, a comment, @reply or RT 2. DEFINE if your engagement is filling up a form, phone call to offer resolution or direction to your customer in need. 3. DEFINE if your engagement is a conversion from a state of consideration to one of action. 4. DEFINE if your engagement occurs before, during or after the sale. 5. DEFINE if your engagement takes human touch or does the touch come alive in the form of content. 6. DEFINE if your engagement is triggered by coupons, gifts or the likes of such. 7. DEFINE if your engagement helps your customer/prospect to walk away with a tangible or intangible form of recognized value. 8. DEFINE if your engagement is an act of acknowledgement in ways to improve products and services. If any of the answer to the above is yes, this is YOUR OPPORTUNITY TO EXPAND YOUR BRAND FOOTPRINT through Journey Based Advertising. https://www.sarmisthatarafder.com/paid-social-media-advertising-for-your-virtual-events.html
SOCIAL MEDIA 'CARE CHATS' FOR EMPOWERED ENGAGEMENT
SOCIAL MEDIA 'CARE CHATS' FOR EMPOWERED ENGAGEMENT
Sarmistha Tarafder
Your
Presentation of a Brand on the Move #exhibit #design
Presentation of a Brand on the Move #exhibit #design
Sarmistha Tarafder
The world of design can be quite daunting for #tradeshow marketers out there. The different ways that you can design your space that highlights your brand is varied and quite fascinating The challenge is how do you tell your story that is real and approachable. You might want to download the book at http://exhibits.skybay.com/design-ideas-for-trade-shows-and-3d-presentations
Design Principles for 3D Presentation
Design Principles for 3D Presentation
Sarmistha Tarafder
Marketing focused on making the consumer’s brand experience positive, memorable and viral.
Creative ideas for events and #tradeshows
Creative ideas for events and #tradeshows
Sarmistha Tarafder
#exhibit designs from Dreamforce 2013.
Dreamforce 2013
Dreamforce 2013
Sarmistha Tarafder
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Hridja Tripathi completed the Inbound Certification by Hubspot Academy. Hridja is a digital marketing professional from India.
Inbound Certification from Hubspot Academy - Hp Tripathi
Inbound Certification from Hubspot Academy - Hp Tripathi
Hridja Tripathi
WHY trying out a virtual trade show IS A GOOD IDEA to prepare you FOR LIVE TRADE SHOWS If you’ve never planned for or executed an exhibit marketing plan for your business, then you likely can only imagine all that goes into the pre-show, live show, and the post-show planning. Even from minimal research, you probably concluded that it’s a long list, and you’re right! From planning how your physical exhibit will be designed and the experience that you want attendees to have, selecting the right trade show floor booth staffers to get the job done, deciding how you want to capture leads, picking the right messaging to reflect your brand and goals, executing a speedy follow-up plan with the leads you obtain, and promoting the entire event from the beginning stages of your planning to the end of the show – you can see there’s quite a bit that goes into successfully exhibiting at a trade show. As this obviously isn’t the whole list, we can assure you that there are many boxes to be checked when it comes to planning and executing a trade show. Virtual trade shows can help you figure out messaging and content that works before investing in a real exhibit. One very time-consuming piece of the puzzle that we mentioned above is messaging. Figuring out exactly what you want to tell your prospective buyers can be tricky to narrow down. There are plenty of ways you can go about sharing a single message, so finding out what method resonates best with your audience can be done through virtual exhibiting. Check with the show organizer first to ensure they will be providing you proper analytics to track attendee engagement at your virtual show. If so, you could do A/B testing with different types of content. Here are a few examples: 1. You could offer two different webinars with different topics and messaging types. 2. Let your audience choose between the two, or track which one they gravitate toward first to gain some useful insight on which topic is more appealing to them. 3. You can compare which presentation attendees viewed the longest and if more people viewed an entire presentation more often than the other. 4. You can gauge how often certain questions were asked so you can prepare your trade show team to answer those types of questions when you execute your first in-person trade show. 5. You could even test responsiveness to different keynote speakers. (Don’t forget to include a bio and a list of prominent industry affiliations.) 6. Perhaps your target audience prefers to hear from the CEO of the company rather than an outside spokesperson, or maybe vice versa. Creating a rave around virtual events. https://www.sarmisthatarafder.com/how-to-create-stunning-virtual-events.html
stengagementinavirtualworld-3-201127192949.pdf
stengagementinavirtualworld-3-201127192949.pdf
Sarmistha Tarafder
The deployment of robots as a response to the coronavirus was rapid. They were suddenly cleaning floors at airports and taking people’s temperatures. Hospitals and universities deployed Sally, a salad-making robot created by tech company Chowbotics, to replace dining-hall employees; malls and stadiums bought Knightscope security-guard robots to patrol empty real estate; companies that manufacture in-demand supplies like hospital beds and cotton swabs turned to industrial robot supplier Yaskawa America to help increase production. Companies closed call centers employing human customer-service agents and turned to chatbots created by technology company LivePerson or to AI platform Watson Assistant. “I really think this is a new normal–the pandemic accelerated what was going to happen anyway,” says Rob Thomas, senior vice president of cloud and data platform at IBM, which deploys Watson. Roughly 100 new clients started using the software from March to June.
St - customer and commerce in the age of covid19
St - customer and commerce in the age of covid19
Sarmistha Tarafder
#Eventprofs, here are definitive ways to #engage your #audience and delight them during the #pre-event phase. When you act upon these ideas, you get to know them better, communicate with them in their language and develop products and services based on their needs and not on your 'market study'. #PRE-EVENT PLANNING Create a calendar for #event marketing. Work with your designer to conceptualize any# infographics, Twitter cards, Pinterest Pins, social #display #ads or other visuals for your campaign. Here are few things to stimulate your creative mind. The idea is you want to be perceived to be 'MORE' than who you are.... 1. Talk about your industry 2. Talk about contextual relevance of your brand related to your industry 3. Highlight the pressing issues that your customers are facing NO JOKE: If you cannot think of anything worthy, take refuge in poetry and the power of words. Using the right words could create mystique, evoke passion or fuel trust. Read more for AT-SHOW and POST-SHOW #socialmedia marketing ideas: https://exhibits.skybay.com/promotions-and-social-media/quick-social-media-check-list-for-your-events-and-trade-shows THE PROMISE AND DEFINITION OF ENGAGEMENT According to Brian Solis, author of ENGAGE, #Engagement is defined by how a #brand and customer connect within their #network and channels of relevance. Engagement creates an #experience that is internalized, weighted and then shared. It is measured by the #takeaway, #sentiment and the resulting action following the exchange. The combination of these elements reveals the potential for generating customer impressions and customer value. Your base metrics for engagement. 1. DEFINE if your engagement is a conversation, a comment, @reply or RT 2. DEFINE if your engagement is filling up a form, phone call to offer resolution or direction to your customer in need. 3. DEFINE if your engagement is a conversion from a state of consideration to one of action. 4. DEFINE if your engagement occurs before, during or after the sale. 5. DEFINE if your engagement takes human touch or does the touch come alive in the form of content. 6. DEFINE if your engagement is triggered by coupons, gifts or the likes of such. 7. DEFINE if your engagement helps your customer/prospect to walk away with a tangible or intangible form of recognized value. 8. DEFINE if your engagement is an act of acknowledgement in ways to improve products and services. If any of the answer to the above is yes, this is YOUR OPPORTUNITY TO EXPAND YOUR BRAND FOOTPRINT through Journey Based Advertising. https://www.sarmisthatarafder.com/paid-social-media-advertising-for-your-virtual-events.html
SOCIAL MEDIA 'CARE CHATS' FOR EMPOWERED ENGAGEMENT
SOCIAL MEDIA 'CARE CHATS' FOR EMPOWERED ENGAGEMENT
Sarmistha Tarafder
Your
Presentation of a Brand on the Move #exhibit #design
Presentation of a Brand on the Move #exhibit #design
Sarmistha Tarafder
The world of design can be quite daunting for #tradeshow marketers out there. The different ways that you can design your space that highlights your brand is varied and quite fascinating The challenge is how do you tell your story that is real and approachable. You might want to download the book at http://exhibits.skybay.com/design-ideas-for-trade-shows-and-3d-presentations
Design Principles for 3D Presentation
Design Principles for 3D Presentation
Sarmistha Tarafder
Marketing focused on making the consumer’s brand experience positive, memorable and viral.
Creative ideas for events and #tradeshows
Creative ideas for events and #tradeshows
Sarmistha Tarafder
#exhibit designs from Dreamforce 2013.
Dreamforce 2013
Dreamforce 2013
Sarmistha Tarafder
https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Lily Ray's MozCon talk from 2023 about how core updates work and how search intent plays a role.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc. It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
How our culture helps to save energy.
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
Presented 1/4/2024 Visit Albert's List: https://bit.ly/findyournextjob
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
a presentation to give to a programming class on how to land a 6 figure job right out of college, and how to prepare during and after school
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Lily Ray's MozCon talk from 2023 about how core updates work and how search intent plays a role.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc. It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management
The six step guide to practical project management
The six step guide to practical project management
MindGenius
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
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2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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