TARGET AUDIENCE.pdf

A target audience is a specific group of people who are most likely to buy your product or service. It sits in the middle of all your targeting and campaign strategies

What Is A Target Audience
A target audience is a specific group of people who are
most likely to buy your product or service. It sits in the
middle of all your targeting and campaign strategies – as
explained in the diagram below.
Types Of Target Audiences
Depending on your product or service and industry (B2B
or B2C), there are many types of target audiences.
Regardless, your goal should be to connect with
youraudience in such a way that you can deliver relevant
and
helpful content.
Each person has their set preferences based on age group,
gender, etc., meaning every individual will receive
messages
differently depending upon whom you are trying to reach
out to.
This could also include the following;

Professional and Career.

Opinions and Political Attitudes.

Intent.

Interests and Lifestyle.
Examples Of Target Audiences
Defining your target audience is a great way to ensure
you’re reaching out and touching people who will most
likely become customers.
For example, BMW has a specific target audience to
whom it offers multiple types of vehicles (and now
experiences)
based around “The Ultimate Driving Machine.”BMW has
been known for its high levels of customer loyalty,
but it also seeks out new customers. While the primary
target audience is affluent customers, it also markets to
many types of consumers, whom it segments and targets
globally.
Target audience is something that every business must
have in mind.
How To Find And Connect With
Your Target Audience
Either way, your target audience is something every
business must have in mind. However, it helps to identify
target personas that go much deeper, especially within
B2B marketing.
Here you can utilize research-based profiles that identify
your potential customers – to help create content
tailored
specifically for them and their needs.
The more you know about your audience, the easier it will
be to speak their language and reach out.

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TARGET AUDIENCE.pdf

  • 1. What Is A Target Audience A target audience is a specific group of people who are most likely to buy your product or service. It sits in the middle of all your targeting and campaign strategies – as explained in the diagram below. Types Of Target Audiences Depending on your product or service and industry (B2B or B2C), there are many types of target audiences. Regardless, your goal should be to connect with youraudience in such a way that you can deliver relevant and helpful content.
  • 2. Each person has their set preferences based on age group, gender, etc., meaning every individual will receive messages differently depending upon whom you are trying to reach out to. This could also include the following;  Professional and Career.  Opinions and Political Attitudes.  Intent.  Interests and Lifestyle. Examples Of Target Audiences Defining your target audience is a great way to ensure you’re reaching out and touching people who will most likely become customers. For example, BMW has a specific target audience to whom it offers multiple types of vehicles (and now experiences) based around “The Ultimate Driving Machine.”BMW has been known for its high levels of customer loyalty, but it also seeks out new customers. While the primary
  • 3. target audience is affluent customers, it also markets to many types of consumers, whom it segments and targets globally. Target audience is something that every business must have in mind. How To Find And Connect With Your Target Audience Either way, your target audience is something every business must have in mind. However, it helps to identify target personas that go much deeper, especially within B2B marketing. Here you can utilize research-based profiles that identify your potential customers – to help create content tailored specifically for them and their needs. The more you know about your audience, the easier it will be to speak their language and reach out.