1. PERSONAL BRAND EXPLORATION
Sauvikh Dikkshi
t
Project & Portfolio I: Week
1
May 4, 2022

2. I am Sauvikh Dikkshit from India who aspires to
work in sports industry.I am a kind and humble
person with perseverance and determination. I
love video games and various sports. I would
love to work in a big sports organization in
creative/marketing capacity. My values are
based on knowledge, skills and readiness. My
aim is to be a professional and punctual in my
job. I want to be persistent and diligent in
anything I do.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Digital/Social Marketing &
Content Manage
r
• Project Manager
• Global Sports Marketing
Business Affair
s
BRAND ARCHETYPE - Creator
Archetype is about expressing
themselves through doing, making,
and curating by being imaginative
and creative by bringing their vision
to life. Creator Archetype is like
Artists, Designers, and Makers.
MARKETING MANAGER for SPORTS INDUSTRY
Picture Relevant
to Your Industry
Goes Here

4. [RECRUITERS]
TARGET AUDIENCE
MAUDE GARRETT
Outreach Plan
:
• Try to get internship in WWE
.
• LinkedIn and email would be the initial contact
.
• Around mid 2022 (June-August 2022)
MARKETING COORDINATOR
at WWE
CHRYSTAL
MERRIAM
Outreach Plan
:
• Try to contact for potential job in Ektello
.
• LinkedIn would be the initial contact
.
• Around early 2023 (January-March 2023)
DIRECTOR OF RECRUITING
at EKTELLO
Outreach Plan
:
• Try to contact for potential job or internship at Oakley
.
• LinkedIn or email would be the initial contact.
• Around April 2023.
JIMMY LEASURE
MANAGER - SPORTS
MARKETING at OAKLEY

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Finding a nice job or an internship in a sporting club
or organization
.
‣ I will try to increase my LinkedIn connections
by 10%
.
Mid Term: (2028
)
• Working in a big organization like NFL or WWE
.
‣ Try to grow my resume and social reputation
by 25%
.
Long Term: (2033
)
• Have a good earning from marketing job in WWE
.
‣ Social reputation should be at 40%.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Complex Problem Solving
SOFT
HARD
Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Writing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Sales and Marketing
SOFT
HARD
Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Oral expression Novice / Adept / Expert

7. I help companies to reach their marketing
goals by doing hardwork and showing
dedication by the help of smart social media
use.
PROMISE

8. CREDENTIALS
Work Experience
:
• WWE NXT Student Initiative
• Orlando City SC internship
Education:
• B.Sc, Game Design, Certi
fi
cation Course
Full Sail University
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2023)
Awards:
• “Volunteer Work” - Behind The Scenes
Tour for Full Sail University
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
ADRIAN
PEREZ ZAID
Industry Experience
:
• School Sports Marketing Projects
Education
:
• Full Sail University March 2022’ Sports Marketing &
Media
Leadership Experience
:
• Created a website for Huddles 4 Cuddles
Skills and Pro
fi
ciencies
:
• Communication - 0 endorsements
• Public Relations - 0 endorsements
• Marketing - 0 endorsements
SAUVIKH
DIKKSHIT
Overall Online Presence
:
• Has 107 connections, Banner image isn’t customized to
showcase his name or work, Headshot is just himself at
Disney World, He has little details about his work, Has
one published article, Not much active on social media
and his LinkedIn URL is customized.
• Grade: Average, 55 out of 100
HEADSHOT
Industry Experience
:
• WWE NXT Student Initiativ
e
• School Sports Marketing Projects
Education
:
• Full Sail University March 2023’ Sports Marketing &
Media
Leadership Experience
:
• Created a NFT for Tyler Shoug
h
• Create a branding proposal and website for Tyler
Though
Skills and Pro
fi
ciencies
:
• Research - NO endorsements so fa
r
• Software - NO endorsements so fa
r
• Management - NO endorsements so far
Overall Online Presence
:
• Has 60 connections, banner image isn’t customized to
showcase his name or work, Headshot is very well
done to show professionalism, He has given skills and
experiences, Not much active on social media and his
LinkedIn URL is customized.
• Grade: Average, 60 out of 100

10. COMPETITION
JULIO J
.
HERRERA
Noteworthy Experience
:
• Worked for CONCACAF Gold Cup 202
1
• Created a project proposal for Inter Miami CF
SAUVIK
H
DIKKSHIT
Industry Experience
:
• CONCACAF Internshi
p
• Shine Entertainment Media Internship
Education
:
• Full Sail University April 2022’ Sports Marketing &
Media
Skills and Pro
fi
ciencies
:
• Software - 4 endorsements
• Mobile Marketing - 2 endorsements
• Poster Design - 2 endorsements
Overall Online Presence
:
• Has 249 connections, banner image is customized to
showcase his work, Headshot is very well done to show
professionalism, He has given skills and experiences to
show details, Very active on social media and his
LinkedIn URL is customized.
• Grade: Superior, 85 out of 100
Industry Experience
:
• WWE NXT Student Initiativ
e
• School Sports Marketing Projects
Education
:
• Full Sail University March 2023’ Sports Marketing &
Media
Leadership Experience
:
• Created a NFT for Tyler Shoug
h
• Create a branding proposal and website for Tyler
Though
Skills and Pro
fi
ciencies
:
• Research - NO endorsements so fa
r
• Software - NO endorsements so fa
r
• Management - NO endorsements so far
Overall Online Presence
:
• Has 60 connections, banner image isn’t customized to
showcase his name or work, Headshot is very well
done to show professionalism, He has given skills and
experiences, Not much active on social media and his
LinkedIn URL is customized.
• Grade: Average, 60 out of 100

11. BRAND POSITION
For young adults between 18-25 who need premium
sports content with live updates, I provide ACTUAL
ANALYTICAL CONTENT AS I WANT TO STAY AWAY
FROM HOT TAKES AND SUBTLE SHOTS. OUR
MARKETING WILL USE A LOT OF DATA ABOUT OUR
SPORTING ATHLETES because I WILL NOT BE A
CHEAP MEME OR A HOT TAKES ARTIST.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• VIRTUAL CAREER FAIR
‣ JUNE 20 | ORLAND
O
• WRESTLEMANIA 39
‣ APRIL 1 2023 | HOLLYWOO
D
• MAJOR LEAGUE SOCCER
‣ MAY 28, 2022 | ORLANDO
Digital Marketing
• Primary Content:I will create unique and entertaining videos
and interesting written content like, blogs, tweets and live
sports updates.
• Primary Tools: I will be using Facebook, Twitter, TikTok,
Instagram and YouTube to promote my content. It will be
posted regularly in .jpeg, .mp4 and .png formats.
• Website: I will keep updating my digital portfolio with my
records, achievements and my jobs. It would highlight the
hard work and dedication I'm putting into my jobs.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will have a mentor who will make me embark on a
right path with correct decisions. My mentor would have
tons of experience in the
fi
eld I am beginning my
journey on and they live a disciplined lifestyle. -
JANUARY 2022 TO FEBRUARY 2023
Formal Education
• Full Sail University - Sports Marketing & Media, MAY
2023.
Technical Skills
• Problem Solving Course - LinkedIn Learning, JUNE
2022
• CRM software - Salesforce, JULY 2022
• Listen to more sports podcasts - Spotify, SEPTEMBER
2022
Soft Skills
• Write blogs - Google, AUGUST 202
2
• Attend Toastmasters - Toastmasters, OCTOBER 202
2
• Volunteering WWE NXT student initiative - WWE, JUNE
2022

14. SAUVIKH
You know marketing on social media? Well, what I do is by doing hard work
and dedication you can reach your goals. In fact, most modern companies
can't do without social media.
“

15. REFERENCES
Onet Online. (n.d.). 11-2021.00 - Marketing Managers. https://
www.onetonline.org/link/summary/11-2021.0
0
Creator Brand Archetype - Kaye Putnam | Psychology Brand
Strategy. (2022, April 13). Kaye Putnam | Psychology Driven
Brand Strategist. https://www.kayeputnam.com/brand-
archetype-creator
/
Julio J Herrera LinkedIn Pro
fi
le. (n.d.). LinkedIn. https://
www.linkedin.com/in/thejulioherrera
/
Adrian Perez Zaid - LinkedIn Pro
fi
le. (n.d.). LinkedIn. https://
www.linkedin.com/in/adrianperezzaid
/
Maude Garrett - LinkedIn Pro
fi
le. (n.d.). LinkedIn. https://
www.linkedin.com/in/maude-garrett
/
Chrystal Merriam - LinkedIn Pro
fi
le. (n.d.). LinkedIn. https://
www.linkedin.com/in/chrystalmerriam
/
Jimmy Leasure - LinkedIn Pro
fi
le. (n.d.). LinkedIn. https://
www.linkedin.com/in/jimmyleasure
/
Onet Online . (n.d.). 27-3041.00 - Editors. https://
www.onetonline.org/link/summary/27-3041.00