Mobile phone usage among indian youth

Priyanka Matanhelia
Priyanka MatanheliaConsultant/ Researcher/ Teacher en Univ of Maryland
Mobile phone usage among
Indian youth




By
Priyanka Matanhelia
Introduction


   There are approximately 400 million
    mobile phone subscriptions to which
    11 to 12 million more are added every
    month.
Indian Mobile Landscape
   Mobile cellular service was introduced in 1994


                 20



                                      urban
                                      rural



                          80




   80% cellular subscribers in urban areas and 20%
    in rural areas.
Comparison with other communication
 media

                      45     38.76




                                                Landlines
                                                Mobile phones
                                                Internet




                           296.08




In 2008, in India there were 45 million internet subscribers, 38.75
landlines and 296.08 mobile phone
Mobile phones and youth in India



   More than half of India’s one billion population is
    under 35 years of age and is at the forefront of
    mobile phone revolution.
Purpose

   The main purpose was to investigate the
    significance and influence of mobile phones in the
    life of young people in India.

   The second purpose was to understand how
    gender and the socio-cultural environment impacts
    the use of mobile phones by young people.
Theoretical Perspectives
   Uses & Gratification theory
    ◦ This approach assumes that media consumers are active
      rather than passive and use media to fulfill important goals
      and needs.

   Social – cognitive domain theory
    ◦ It rejects cultural templates such as individualistic or
      collectivistic and proposes that young people in all cultures
      develop individual identity and ideas about personal
      freedom and autonomy but they might not exercise
      personal rights in order to behave socially appropriately.

   Social construction of technology (SCOT)
    ◦ The SCOT framework implies that human actions shape
      the use of technology which in turn is shaped by socio-
      cultural environment. Hence indicating that socio-cultural
      environment indirectly impacts the use of technology.
Research Questions
   What are the different needs that young people are
    fulfilling through the use of cell phones?

   Are they using cell phones in ways that reflect their
    individual identity and personal autonomy?

   What are the differences in the use of mobile
    phones based on gender?

   How does the different socio-cultural environment
    as represented in the two cities impact the use of
    mobile phone?
Methodology
              Mumbai – Located in the
              Southern part of India;
              Metro; Cosmopolitan;
              Financial capital of India;
              Has a very good public
              transportation system of
              local trains and buses

              Kanpur – Situated in
              Northern region of India;
              Non-metro; Old decaying
              industrial town; The only
              means of public
              transportation is hand-
              driven rickshaws and
              three-wheelers
Methodology
   Mixed - methods

    ◦ Long Interviews –
      A total of 30 individuals of 18 – 24 year olds were
       interviewed in two cities of Kanpur and Mumbai.
      7 women and 8 men (15) were interviewed in each city.
    ◦ Survey
      A total of 300 individuals (75 men and women in each city)
       of ages 18 – 24 years were asked to fill out a survey.
Findings 1 - Communication
   Communication – related needs
    ◦ “one – to – one”
        To contact their family during emergencies
        To inform parents regarding their whereabouts
        To coordinate plans
        To talk to friends and relatives
        To flirt and kill time when getting bored
        To express & share feelings
        Sending jokes, poetry
        Intimate conversations

    ◦ “one – to – many”
      Use it for conference calls to coordinate events and
       collaborate ideas
Findings 1 - Communication
   Mode of communication
    ◦   Voice, text, images
    ◦   Text is the most popularly used with friends
    ◦   Voice is used when talking to parents
    ◦   The reasons are both cost & convenience

   They are not only used for communication when
    outside home, walking on street but used at home
    in the privacy of their rooms especially in Kanpur.
Findings 2 – Information & News
   News which is
    ◦   personal interest such as sports/ cricket updates & films
    ◦   Career – related such as fashion and stock updates
    ◦   current events and happenings - bomb blasts & floods
    ◦   they can share with friends


   Work or study related information
    ◦ for e.g. viewing online exam results.
Findings 3 - Entertainment
   Download songs, music, pictures, videos & movies.

   For many cell phones functions as an iPod.

   Clicking pictures & videos of friends and then
    sharing it via Bluetooth.

   Games

   Radio
Findings 4 - Identity/ Individuality
   Cell phones are a marker of transition to adulthood
    ◦ Most young people receive cell phones when they transitioned
      from school to college
    ◦ Also popular as gifts during festivals such as Diwali &
      Rakshabandhan

   Cell phone is a part of me – It is an extension of self
    ◦ Young people think it is impossible to live without a cell phone

   Personalization
    ◦ Most of them personalize it by using a particular ringtone &
      wallpaper that they like

   Display/ presentation of self – to project a certain image
    ◦ Modern
    ◦ Fashion
    ◦ Status symbol
Findings 5 – Negotiating independence from
parents
   Locking with a secret code
    ◦ “My parents don’t like the messages that I keep, they go on
      deleting it. I have seen my father reading all the messages in
      my inbox. So I have this security code, even if they want they
      can’t delete it.” (p. 34)


   Talking to girlfriends/ boyfriends –
    ◦ “Some parents have problems with meeting, so it’s easy to talk to
      females on cell phone because you are not meeting, you can’t
      see but at least you can talk.” – Kabir from Mumbai (p. 49)


   Talking to friends from home –
    ◦ “Text…because sometimes you get excited so you shout and your
      parents might hear you, sometimes that’s pretty bad.” (p. 59)
Findings 6 – Friendships
   Maintaining friendships

   Making new friends on cell phone
    ◦ Through friends - “I had one friend, we were just phone friends.
      We were good friends on phone for a year. (p. 52) – Ekta from
      Mumbai


    ◦ Through internet social networking sites – “I have only one friend
      on Orkut. On Orkut, I just gave him my number, so he is just a
      friend.” (p. 53) – Kavita from Mumbai


    ◦ Through random dialing – “After 11 pm reliance to reliance is
      free, so we would just give missed calls all over India. I had made
      a friend …she was from Bareilly. I got to know her only through
      cell phone.”
Findings 7 – Intimate relationships
   Cell phones allow the privacy to have intimate
    conversations
    ◦ “girls, girls…obviously being a guy I will go for girls… girls like
      talking, there are personal things, which they need to discuss.
      Cell phone is the best medium… anything about sex, lots of
      topics, anything you want, face-to-face you can’t because there
      are people around who are conservative and you cannot talk like
      that.” (p. 50)


   It is easier to express feelings & emotions through
    cell phones
    ◦ I can only express my feelings through cell phone…like if I want
      to say sorry…I can stand in front of her and tell I am
      sorry, sorry…but through cell phone, I can SMS her once or twice.
      My friends in hostel, their bill comes to 2800 or 3000 because
      they do talk to girls at night. You can’t be with a girl at 11 or 12 at
Findings 8 – Socially (in)appropriate
• Eve- teasing
   Clicking pictures & videos and sharing it
      “once on the beach this guy too my picture. I have
        received some calls…It’s all kind of weird calls – I like
        you & stuff..We can’t even stop, we can just ignore it.
        It’s easy for a person to blackmail & threaten.”
   Giving blank calls again and again
   Following women through cell phones
   Sending jokes with sexual content


• Watching pornographic material in public
Conclusions
   Mobile phones are
    ◦ not just communication devices but also used for news and
      information.
    ◦ function as personal media devices for entertainment.
    ◦ a part of their identity and are used as a means to express
      their individuality.
    ◦ used to negotiate independence from parents in certain
      areas of life.
    ◦ used as a means to establish new friendships and maintain
      old ones.
    ◦ used to support intimate relations.
    ◦ used for eve-teasing and viewing pornographic material in
      public places which the participants think was socially
      inappropriate and unethical.
End

   You can access my dissertation online
    at
    http://drum.lib.umd.edu/handle/1903/1
    0255
1 de 21

Recomendados

Mobile phone and youth culture by Hezekiah por
Mobile phone and youth culture by HezekiahMobile phone and youth culture by Hezekiah
Mobile phone and youth culture by Hezekiahpumascomm
5.4K vistas12 diapositivas
Effect of Mobile phones on Student Life por
 Effect of Mobile phones on Student Life Effect of Mobile phones on Student Life
Effect of Mobile phones on Student LifeMln Phaneendra
41.4K vistas38 diapositivas
IMPACT OF SMARTPHONE por
IMPACT OF SMARTPHONEIMPACT OF SMARTPHONE
IMPACT OF SMARTPHONERadhey Rathi
1.1K vistas14 diapositivas
SmartPhones, and their impact on the workplace, education and social engagment por
SmartPhones, and their impact on the workplace, education and social engagmentSmartPhones, and their impact on the workplace, education and social engagment
SmartPhones, and their impact on the workplace, education and social engagmentAmy Herbert
28.4K vistas8 diapositivas
Impact of smartphones por
Impact of smartphonesImpact of smartphones
Impact of smartphonesMukul Singh
6.3K vistas11 diapositivas
Smartphone's and their effect in society por
Smartphone's and their effect in societySmartphone's and their effect in society
Smartphone's and their effect in societyNyiko Mashele
37.9K vistas10 diapositivas

Más contenido relacionado

La actualidad más candente

Effects of Social Media on Youth por
Effects of Social Media on YouthEffects of Social Media on Youth
Effects of Social Media on YouthKamlesh Thakur
15.6K vistas14 diapositivas
Awareness and usage of mobile applications on post ssss por
Awareness and usage of mobile applications on post ssssAwareness and usage of mobile applications on post ssss
Awareness and usage of mobile applications on post ssssnanthakumar m
318 vistas16 diapositivas
Smart Phone Addiction por
Smart Phone AddictionSmart Phone Addiction
Smart Phone AddictionNiharika Senecha
8.7K vistas7 diapositivas
MOBILE ADDICTION.pptx por
MOBILE ADDICTION.pptxMOBILE ADDICTION.pptx
MOBILE ADDICTION.pptxBibhuDash12
316 vistas8 diapositivas
Smartphones powerpoint presentation por
Smartphones powerpoint presentationSmartphones powerpoint presentation
Smartphones powerpoint presentationnhla4
71.2K vistas10 diapositivas
Smartphones powerpoint por
Smartphones  powerpointSmartphones  powerpoint
Smartphones powerpointLeeoukz
3.5K vistas8 diapositivas

La actualidad más candente(20)

Effects of Social Media on Youth por Kamlesh Thakur
Effects of Social Media on YouthEffects of Social Media on Youth
Effects of Social Media on Youth
Kamlesh Thakur15.6K vistas
Awareness and usage of mobile applications on post ssss por nanthakumar m
Awareness and usage of mobile applications on post ssssAwareness and usage of mobile applications on post ssss
Awareness and usage of mobile applications on post ssss
nanthakumar m318 vistas
MOBILE ADDICTION.pptx por BibhuDash12
MOBILE ADDICTION.pptxMOBILE ADDICTION.pptx
MOBILE ADDICTION.pptx
BibhuDash12316 vistas
Smartphones powerpoint presentation por nhla4
Smartphones powerpoint presentationSmartphones powerpoint presentation
Smartphones powerpoint presentation
nhla471.2K vistas
Smartphones powerpoint por Leeoukz
Smartphones  powerpointSmartphones  powerpoint
Smartphones powerpoint
Leeoukz3.5K vistas
Power point tut. smart phones por kmuk3
Power point tut. smart phonesPower point tut. smart phones
Power point tut. smart phones
kmuk38K vistas
Digital Footprint por darpankambo
Digital FootprintDigital Footprint
Digital Footprint
darpankambo2.1K vistas
Mobile phone: Evolution to Revolution por AmanShaikh45
Mobile phone: Evolution to RevolutionMobile phone: Evolution to Revolution
Mobile phone: Evolution to Revolution
AmanShaikh453.6K vistas
The impact of smart phones.pptx 4 por kkoe3
The impact of smart phones.pptx 4The impact of smart phones.pptx 4
The impact of smart phones.pptx 4
kkoe317.3K vistas
The evolution of mobile phones por Olivia2590
The evolution of mobile phonesThe evolution of mobile phones
The evolution of mobile phones
Olivia2590142.1K vistas
Effect of using smart phones por pethi1
Effect of using smart phonesEffect of using smart phones
Effect of using smart phones
pethi115K vistas
Impact of Smartphones on Society por puru_bhattarai
Impact of Smartphones on SocietyImpact of Smartphones on Society
Impact of Smartphones on Society
puru_bhattarai3.3K vistas
smartphone addiction por Nazish khalid
smartphone addictionsmartphone addiction
smartphone addiction
Nazish khalid24.2K vistas
Effects of social media on youth by Nilender Pratap Singh por SHASHANKKUMAR426
Effects of social media on youth by Nilender Pratap SinghEffects of social media on youth by Nilender Pratap Singh
Effects of social media on youth by Nilender Pratap Singh
SHASHANKKUMAR426671 vistas
Electronic and mobile banking por Bilal Malick
Electronic and mobile bankingElectronic and mobile banking
Electronic and mobile banking
Bilal Malick19.4K vistas
Impact of smart phone on child development por RadhaThapaChhetry
Impact of smart phone on child developmentImpact of smart phone on child development
Impact of smart phone on child development
RadhaThapaChhetry1.6K vistas
Advantages and Disadvantages of Mobile Phone por Soumik Shuvra Dey
Advantages and Disadvantages of Mobile PhoneAdvantages and Disadvantages of Mobile Phone
Advantages and Disadvantages of Mobile Phone
Soumik Shuvra Dey4.7K vistas
Smart phones and their effects por tdub4
Smart phones and their effectsSmart phones and their effects
Smart phones and their effects
tdub48.2K vistas
Effect of using mobile phone por Piyali Goswami
Effect of using mobile phoneEffect of using mobile phone
Effect of using mobile phone
Piyali Goswami70.5K vistas

Destacado

sample research proposal on 'mobile phone usage and health of youth'. por
sample research proposal on 'mobile phone usage and health of youth'.sample research proposal on 'mobile phone usage and health of youth'.
sample research proposal on 'mobile phone usage and health of youth'.gagandhawan07
30.4K vistas20 diapositivas
Tata project por
Tata projectTata project
Tata projectmd_ariz87
3.4K vistas38 diapositivas
IV Torneo de Voleibol "CIUTAT DE GRANOLLERS" por
IV Torneo de Voleibol "CIUTAT DE GRANOLLERS"IV Torneo de Voleibol "CIUTAT DE GRANOLLERS"
IV Torneo de Voleibol "CIUTAT DE GRANOLLERS"Jordi Robles
821 vistas8 diapositivas
ehsas por
ehsasehsas
ehsasCitizens for Accountable Governance
6.1K vistas14 diapositivas
Ch6 por
Ch6Ch6
Ch6Ronak Patel
13.6K vistas44 diapositivas
Mobile Phones to aid People in Disasters por
Mobile Phones to aid People in DisastersMobile Phones to aid People in Disasters
Mobile Phones to aid People in DisastersGlobal Risk Forum GRFDavos
799 vistas22 diapositivas

Destacado(17)

sample research proposal on 'mobile phone usage and health of youth'. por gagandhawan07
sample research proposal on 'mobile phone usage and health of youth'.sample research proposal on 'mobile phone usage and health of youth'.
sample research proposal on 'mobile phone usage and health of youth'.
gagandhawan0730.4K vistas
Tata project por md_ariz87
Tata projectTata project
Tata project
md_ariz873.4K vistas
IV Torneo de Voleibol "CIUTAT DE GRANOLLERS" por Jordi Robles
IV Torneo de Voleibol "CIUTAT DE GRANOLLERS"IV Torneo de Voleibol "CIUTAT DE GRANOLLERS"
IV Torneo de Voleibol "CIUTAT DE GRANOLLERS"
Jordi Robles821 vistas
Mobile plus por phinshaw
Mobile plusMobile plus
Mobile plus
phinshaw644 vistas
Margaret martin 2009 Annual Statistics Launch por Women's Aid
Margaret martin 2009 Annual Statistics LaunchMargaret martin 2009 Annual Statistics Launch
Margaret martin 2009 Annual Statistics Launch
Women's Aid655 vistas
Marek - Spatial analyses of health data: From points to models por swenney
Marek - Spatial analyses of health data: From points to modelsMarek - Spatial analyses of health data: From points to models
Marek - Spatial analyses of health data: From points to models
swenney951 vistas
Zero Mothers Die - Presentation to the Government of Ghana por Jeannine Lemaire
Zero Mothers Die - Presentation to the Government of GhanaZero Mothers Die - Presentation to the Government of Ghana
Zero Mothers Die - Presentation to the Government of Ghana
Jeannine Lemaire3.5K vistas
Innovation for Women's Empoerment in Southeast Anatolia, Phase 2 por UNDP Türkiye
Innovation for Women's Empoerment in Southeast Anatolia, Phase 2Innovation for Women's Empoerment in Southeast Anatolia, Phase 2
Innovation for Women's Empoerment in Southeast Anatolia, Phase 2
UNDP Türkiye849 vistas
Android ppt por Ansh Singh
Android pptAndroid ppt
Android ppt
Ansh Singh63.5K vistas
Generation of mobile communication systems por jincy-a
Generation of mobile communication systemsGeneration of mobile communication systems
Generation of mobile communication systems
jincy-a63.6K vistas
My research proposal.ppt por nanimamat
My research proposal.pptMy research proposal.ppt
My research proposal.ppt
nanimamat749.2K vistas
The Research Proposal por guest349908
The Research ProposalThe Research Proposal
The Research Proposal
guest349908380.8K vistas

Similar a Mobile phone usage among indian youth

Mobile phone and youth culture por
Mobile phone and youth cultureMobile phone and youth culture
Mobile phone and youth cultureHezekiah Hlychho
978 vistas12 diapositivas
The cell phone as an agent of social change por
The cell phone as an agent of social changeThe cell phone as an agent of social change
The cell phone as an agent of social changeslcn33
1.4K vistas18 diapositivas
Teenagers In The 1920S por
Teenagers In The 1920STeenagers In The 1920S
Teenagers In The 1920SNicole Jones
4 vistas77 diapositivas
Francisco, K. ECREA 2010 por
Francisco, K. ECREA 2010Francisco, K. ECREA 2010
Francisco, K. ECREA 2010InclusaoDigital
121 vistas11 diapositivas
Francisco, K. ECREA 2010 por
Francisco, K. ECREA 2010Francisco, K. ECREA 2010
Francisco, K. ECREA 2010InclusaoDigital
152 vistas11 diapositivas
Understanding indian consumers the digital opportunity - india week 2015 fin por
Understanding indian consumers   the digital opportunity - india week 2015 finUnderstanding indian consumers   the digital opportunity - india week 2015 fin
Understanding indian consumers the digital opportunity - india week 2015 finPeter Kabel
1.2K vistas34 diapositivas

Similar a Mobile phone usage among indian youth(20)

The cell phone as an agent of social change por slcn33
The cell phone as an agent of social changeThe cell phone as an agent of social change
The cell phone as an agent of social change
slcn331.4K vistas
Understanding indian consumers the digital opportunity - india week 2015 fin por Peter Kabel
Understanding indian consumers   the digital opportunity - india week 2015 finUnderstanding indian consumers   the digital opportunity - india week 2015 fin
Understanding indian consumers the digital opportunity - india week 2015 fin
Peter Kabel1.2K vistas
Global Village Teens and Technology por Susan Abbott
Global Village Teens and TechnologyGlobal Village Teens and Technology
Global Village Teens and Technology
Susan Abbott1.2K vistas
WLA Presentation por wlsteens
WLA PresentationWLA Presentation
WLA Presentation
wlsteens592 vistas
The Importance Of Face To Face Communication por Amanda Burkett
The Importance Of Face To Face CommunicationThe Importance Of Face To Face Communication
The Importance Of Face To Face Communication
Amanda Burkett9 vistas
Generation gap Technology and youth por MAGNIFIER
Generation gap Technology and youthGeneration gap Technology and youth
Generation gap Technology and youth
MAGNIFIER3.7K vistas
Horoscopes, Palm Readings, and Generational Puff Pieces - CASESMC 2015 por Jennifer Doak-Mathewson
Horoscopes, Palm Readings, and Generational Puff Pieces - CASESMC 2015Horoscopes, Palm Readings, and Generational Puff Pieces - CASESMC 2015
Horoscopes, Palm Readings, and Generational Puff Pieces - CASESMC 2015
Observation | Stories | Insights Week 1 por Aniruddh Naik
Observation | Stories | Insights Week 1Observation | Stories | Insights Week 1
Observation | Stories | Insights Week 1
Aniruddh Naik530 vistas
Qualitative Research Report por Sal Hosny
Qualitative Research ReportQualitative Research Report
Qualitative Research Report
Sal Hosny1.2K vistas
Ulyana ShirokovaPaper #4 Measurement PaperSocial Media.docx por ouldparis
Ulyana ShirokovaPaper #4 Measurement PaperSocial Media.docxUlyana ShirokovaPaper #4 Measurement PaperSocial Media.docx
Ulyana ShirokovaPaper #4 Measurement PaperSocial Media.docx
ouldparis2 vistas

Último

CORPORATE COMMUNICATION.pdf por
CORPORATE COMMUNICATION.pdfCORPORATE COMMUNICATION.pdf
CORPORATE COMMUNICATION.pdfAKarthikeyan8
12 vistas71 diapositivas
bookmyshow-1.pptx por
bookmyshow-1.pptxbookmyshow-1.pptx
bookmyshow-1.pptx125071035
10 vistas11 diapositivas
Presentation on proposed acquisition of leading European asset manager Aermon... por
Presentation on proposed acquisition of leading European asset manager Aermon...Presentation on proposed acquisition of leading European asset manager Aermon...
Presentation on proposed acquisition of leading European asset manager Aermon...KeppelCorporation
137 vistas11 diapositivas
Leading in A Culture por
Leading in A CultureLeading in A Culture
Leading in A CultureSeta Wicaksana
12 vistas34 diapositivas
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx por
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxcase study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docx
case study of Insertion Type Magnetic Flowmeter exports to Australia_ (1).docxDalian Zero Instrument Technology Co., Ltd China
26 vistas5 diapositivas
Top 10 Web Development Companies in California por
Top 10 Web Development Companies in CaliforniaTop 10 Web Development Companies in California
Top 10 Web Development Companies in CaliforniaTopCSSGallery
42 vistas27 diapositivas

Último(20)

CORPORATE COMMUNICATION.pdf por AKarthikeyan8
CORPORATE COMMUNICATION.pdfCORPORATE COMMUNICATION.pdf
CORPORATE COMMUNICATION.pdf
AKarthikeyan812 vistas
bookmyshow-1.pptx por 125071035
bookmyshow-1.pptxbookmyshow-1.pptx
bookmyshow-1.pptx
12507103510 vistas
Presentation on proposed acquisition of leading European asset manager Aermon... por KeppelCorporation
Presentation on proposed acquisition of leading European asset manager Aermon...Presentation on proposed acquisition of leading European asset manager Aermon...
Presentation on proposed acquisition of leading European asset manager Aermon...
KeppelCorporation137 vistas
Top 10 Web Development Companies in California por TopCSSGallery
Top 10 Web Development Companies in CaliforniaTop 10 Web Development Companies in California
Top 10 Web Development Companies in California
TopCSSGallery42 vistas
Why are KPIs(key performance indicators) important? por Epixel MLM Software
Why are KPIs(key performance indicators) important? Why are KPIs(key performance indicators) important?
Why are KPIs(key performance indicators) important?
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf por Bloomerang
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdfBloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang_Forecasting Your Fundraising Revenue 2024.pptx.pdf
Bloomerang101 vistas
SUGAR cosmetics ppt por shafrinn5
SUGAR cosmetics pptSUGAR cosmetics ppt
SUGAR cosmetics ppt
shafrinn550 vistas
Top 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals por altafhsayyednimetler
Top 10 IT Tasks Small Businesses Can Entrust to Offshore ProfessionalsTop 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals
Top 10 IT Tasks Small Businesses Can Entrust to Offshore Professionals
The Talent Management Navigator Performance Management por Seta Wicaksana
The Talent Management Navigator Performance ManagementThe Talent Management Navigator Performance Management
The Talent Management Navigator Performance Management
Seta Wicaksana12 vistas
See the new MTN tariffs effected November 28, 2023 por Kweku Zurek
See the new MTN tariffs effected November 28, 2023See the new MTN tariffs effected November 28, 2023
See the new MTN tariffs effected November 28, 2023
Kweku Zurek29.4K vistas
Businesses to Start in 2024.pdf por Dante St James
Businesses to Start in 2024.pdfBusinesses to Start in 2024.pdf
Businesses to Start in 2024.pdf
Dante St James16 vistas

Mobile phone usage among indian youth

  • 1. Mobile phone usage among Indian youth By Priyanka Matanhelia
  • 2. Introduction  There are approximately 400 million mobile phone subscriptions to which 11 to 12 million more are added every month.
  • 3. Indian Mobile Landscape  Mobile cellular service was introduced in 1994 20 urban rural 80  80% cellular subscribers in urban areas and 20% in rural areas.
  • 4. Comparison with other communication media 45 38.76 Landlines Mobile phones Internet 296.08 In 2008, in India there were 45 million internet subscribers, 38.75 landlines and 296.08 mobile phone
  • 5. Mobile phones and youth in India  More than half of India’s one billion population is under 35 years of age and is at the forefront of mobile phone revolution.
  • 6. Purpose  The main purpose was to investigate the significance and influence of mobile phones in the life of young people in India.  The second purpose was to understand how gender and the socio-cultural environment impacts the use of mobile phones by young people.
  • 7. Theoretical Perspectives  Uses & Gratification theory ◦ This approach assumes that media consumers are active rather than passive and use media to fulfill important goals and needs.  Social – cognitive domain theory ◦ It rejects cultural templates such as individualistic or collectivistic and proposes that young people in all cultures develop individual identity and ideas about personal freedom and autonomy but they might not exercise personal rights in order to behave socially appropriately.  Social construction of technology (SCOT) ◦ The SCOT framework implies that human actions shape the use of technology which in turn is shaped by socio- cultural environment. Hence indicating that socio-cultural environment indirectly impacts the use of technology.
  • 8. Research Questions  What are the different needs that young people are fulfilling through the use of cell phones?  Are they using cell phones in ways that reflect their individual identity and personal autonomy?  What are the differences in the use of mobile phones based on gender?  How does the different socio-cultural environment as represented in the two cities impact the use of mobile phone?
  • 9. Methodology Mumbai – Located in the Southern part of India; Metro; Cosmopolitan; Financial capital of India; Has a very good public transportation system of local trains and buses Kanpur – Situated in Northern region of India; Non-metro; Old decaying industrial town; The only means of public transportation is hand- driven rickshaws and three-wheelers
  • 10. Methodology  Mixed - methods ◦ Long Interviews –  A total of 30 individuals of 18 – 24 year olds were interviewed in two cities of Kanpur and Mumbai.  7 women and 8 men (15) were interviewed in each city. ◦ Survey  A total of 300 individuals (75 men and women in each city) of ages 18 – 24 years were asked to fill out a survey.
  • 11. Findings 1 - Communication  Communication – related needs ◦ “one – to – one”  To contact their family during emergencies  To inform parents regarding their whereabouts  To coordinate plans  To talk to friends and relatives  To flirt and kill time when getting bored  To express & share feelings  Sending jokes, poetry  Intimate conversations ◦ “one – to – many”  Use it for conference calls to coordinate events and collaborate ideas
  • 12. Findings 1 - Communication  Mode of communication ◦ Voice, text, images ◦ Text is the most popularly used with friends ◦ Voice is used when talking to parents ◦ The reasons are both cost & convenience  They are not only used for communication when outside home, walking on street but used at home in the privacy of their rooms especially in Kanpur.
  • 13. Findings 2 – Information & News  News which is ◦ personal interest such as sports/ cricket updates & films ◦ Career – related such as fashion and stock updates ◦ current events and happenings - bomb blasts & floods ◦ they can share with friends  Work or study related information ◦ for e.g. viewing online exam results.
  • 14. Findings 3 - Entertainment  Download songs, music, pictures, videos & movies.  For many cell phones functions as an iPod.  Clicking pictures & videos of friends and then sharing it via Bluetooth.  Games  Radio
  • 15. Findings 4 - Identity/ Individuality  Cell phones are a marker of transition to adulthood ◦ Most young people receive cell phones when they transitioned from school to college ◦ Also popular as gifts during festivals such as Diwali & Rakshabandhan  Cell phone is a part of me – It is an extension of self ◦ Young people think it is impossible to live without a cell phone  Personalization ◦ Most of them personalize it by using a particular ringtone & wallpaper that they like  Display/ presentation of self – to project a certain image ◦ Modern ◦ Fashion ◦ Status symbol
  • 16. Findings 5 – Negotiating independence from parents  Locking with a secret code ◦ “My parents don’t like the messages that I keep, they go on deleting it. I have seen my father reading all the messages in my inbox. So I have this security code, even if they want they can’t delete it.” (p. 34)  Talking to girlfriends/ boyfriends – ◦ “Some parents have problems with meeting, so it’s easy to talk to females on cell phone because you are not meeting, you can’t see but at least you can talk.” – Kabir from Mumbai (p. 49)  Talking to friends from home – ◦ “Text…because sometimes you get excited so you shout and your parents might hear you, sometimes that’s pretty bad.” (p. 59)
  • 17. Findings 6 – Friendships  Maintaining friendships  Making new friends on cell phone ◦ Through friends - “I had one friend, we were just phone friends. We were good friends on phone for a year. (p. 52) – Ekta from Mumbai ◦ Through internet social networking sites – “I have only one friend on Orkut. On Orkut, I just gave him my number, so he is just a friend.” (p. 53) – Kavita from Mumbai ◦ Through random dialing – “After 11 pm reliance to reliance is free, so we would just give missed calls all over India. I had made a friend …she was from Bareilly. I got to know her only through cell phone.”
  • 18. Findings 7 – Intimate relationships  Cell phones allow the privacy to have intimate conversations ◦ “girls, girls…obviously being a guy I will go for girls… girls like talking, there are personal things, which they need to discuss. Cell phone is the best medium… anything about sex, lots of topics, anything you want, face-to-face you can’t because there are people around who are conservative and you cannot talk like that.” (p. 50)  It is easier to express feelings & emotions through cell phones ◦ I can only express my feelings through cell phone…like if I want to say sorry…I can stand in front of her and tell I am sorry, sorry…but through cell phone, I can SMS her once or twice. My friends in hostel, their bill comes to 2800 or 3000 because they do talk to girls at night. You can’t be with a girl at 11 or 12 at
  • 19. Findings 8 – Socially (in)appropriate • Eve- teasing  Clicking pictures & videos and sharing it  “once on the beach this guy too my picture. I have received some calls…It’s all kind of weird calls – I like you & stuff..We can’t even stop, we can just ignore it. It’s easy for a person to blackmail & threaten.”  Giving blank calls again and again  Following women through cell phones  Sending jokes with sexual content • Watching pornographic material in public
  • 20. Conclusions  Mobile phones are ◦ not just communication devices but also used for news and information. ◦ function as personal media devices for entertainment. ◦ a part of their identity and are used as a means to express their individuality. ◦ used to negotiate independence from parents in certain areas of life. ◦ used as a means to establish new friendships and maintain old ones. ◦ used to support intimate relations. ◦ used for eve-teasing and viewing pornographic material in public places which the participants think was socially inappropriate and unethical.
  • 21. End  You can access my dissertation online at http://drum.lib.umd.edu/handle/1903/1 0255

Notas del editor

  1. Ref: http://www.itu.int/ITU-D/icteye/Reporting/ShowReportFrame.aspx?ReportName=/WTI/CellularSubscribersPublic&RP_intYear=2008&RP_intLanguageID=1