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How to Establish Thought Leadership

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Becoming a trusted resource and perceived expert in a specific field or industry can bring great benefits to a brand. This presentation explains the strategy for becoming a Thought Leader among industry peers as well as a reliable information source for media.

Publicado en: Empresariales, Educación
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How to Establish Thought Leadership

  1. 1. Thought Leadership for Credibility and Branding
  2. 2. Defining Thought Leadership •  Industry Knowledge –  Has the company tracked developments, news and research? •  Communication Skills –  Is the brand communicating corporate objectives clearly? Do representatives have practice in public speaking? •  Expertise & Experience –  Does the company have longevity in the market to draw ideas from? What accomplishments support their position as a thought leader? •  News Generation –  Is the brand the first to launch new services or explore an idea? •  Public Image –  What do people know about the brand. How is it perceived?
  3. 3. The Goals of Thought Leadership •  Generate brand awareness •  Demonstrate vision and drive •  Build a positive brand reputation •  Emphasize knowledge, intuition, and credibility
  4. 4. Thought Leadership Strategies •  Educate the industry •  Define Your constituents, their interests/needs •  Contribute to conversations, start new ones •  Lead by example
  5. 5. Thought Leadership Tactics - Media •  Establish relationships with key media –  Provide news that’s in line with what they want, not what you think they need. •  Create news in various forms –  Bylined articles, research and surveys, round table discussions, interviews, sound bytes, video •  Contribute to social media conversations
  6. 6. Thought Leadership Tactics - Educational •  Speaking engagements •  Industry conferences and events •  Seminars and presentations •  Presentations to universities and academics
  7. 7. Thought Leadership Tactics - Industry •  Sponsor leading industry associations •  Participate on advisory boards •  Network with members •  Offer corporate support for associations
  8. 8. Who Should be Your Thought Leader(s)? •  Mid-level or above within your company, with time in the industry •  Someone with “big-picture” vision and knowledge of industry •  A leader in the company and their community •  Someone in touch with innovations and industry news •  A strong communicator who is media savvy
  9. 9. Thought Leadership – Next Steps •  Evaluate your organization’s objectives •  Consider how a communications program can support your organization •  Inquire with Schubert B2B and ask questions
  10. 10. About Schubert b2b Schubert B2B is a nationally recognized B2B marketing agency located in Downingtown, Pa., near Philadelphia. Building B2B brand leaders is our singular mission, and has been for 35 years. www.schubertb2b.com
  11. 11. Questions?" Feel free to contact us: 610.269.2100 schubertb2b.com Twitter @schubertb2b"

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