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Mitch Titley
What does your business need
to attract funding?
What does your
business need to
attract funding?

Agenda

•
•
•
•
•

Business attributes
Financial requirements
Other considerations
Think about the Investor
Mitch Titley’s “Top 4”
What does your
business need to
attract funding?

Business attributes




Personal impact
(communication, trust, integrity)
Passion / belief / drive
Track record

Must have…
• Good management / people!
• Barriers to entry / unique offering
• Scaleable
Sought after…
• Transformational technology or
• Growth market / market leader
What does your
business need to
attract funding?

Financial requirements



There are exceptions to this…
…but they are “normally” only
tolerable in the short term

Must have…
• Cash generative (/ profitable)
• Growth prospects
• Business plan



Sought after…
• Scale...

A clear and consistent story…
…that ties into your financial
projections!
What does your
business need to
attract funding?

Other considerations

Must have…
A diverse network
• Evidence that it works
helps here
• An exit story!
• “Bumping into” the right investor
• Luck
But you can make
your own luck

Sought after…
• Your own / “friends & family” money
What does your
business need to
attract funding?

Think about the Investor

• 3 types of Investor:
– Financial
– Hedonistic
– Altruistic

• Role in business?
– Mentoring / “black book” / other?

• Financial instrument?
– Equity / loan / other?
What does your
business need to
attract funding?

Mitch Titley’s “Top 4”

•
•
•
•

Good management / people
Cash generative
Barriers to entry
Scaleable
What does your
business need to
attract funding?

Thank you.

Mitch Titley

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VFB 2013 - Growth funding - How to attract private equity funding

  • 1. Mitch Titley What does your business need to attract funding?
  • 2. What does your business need to attract funding? Agenda • • • • • Business attributes Financial requirements Other considerations Think about the Investor Mitch Titley’s “Top 4”
  • 3. What does your business need to attract funding? Business attributes    Personal impact (communication, trust, integrity) Passion / belief / drive Track record Must have… • Good management / people! • Barriers to entry / unique offering • Scaleable Sought after… • Transformational technology or • Growth market / market leader
  • 4. What does your business need to attract funding? Financial requirements   There are exceptions to this… …but they are “normally” only tolerable in the short term Must have… • Cash generative (/ profitable) • Growth prospects • Business plan   Sought after… • Scale... A clear and consistent story… …that ties into your financial projections!
  • 5. What does your business need to attract funding? Other considerations Must have… A diverse network • Evidence that it works helps here • An exit story! • “Bumping into” the right investor • Luck But you can make your own luck Sought after… • Your own / “friends & family” money
  • 6. What does your business need to attract funding? Think about the Investor • 3 types of Investor: – Financial – Hedonistic – Altruistic • Role in business? – Mentoring / “black book” / other? • Financial instrument? – Equity / loan / other?
  • 7. What does your business need to attract funding? Mitch Titley’s “Top 4” • • • • Good management / people Cash generative Barriers to entry Scaleable
  • 8. What does your business need to attract funding? Thank you. Mitch Titley

Notas del editor

  1. Scale of investment – PE / VC / angel / grant“Art” not a science / these are very much guidelines but investors are people at the end of the day and not all investors are the same – one investor may look at your business a completely dismiss it, another might think it’s the best thing since google!There are always exceptions… forgive me if I don’t make this clear in every point I discuss
  2. Cliché but good management is critical.We back people to run businesses…Arguably even more important at the venture end of the market