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TOOLS FOR POLICY IMPACT INFLUENCE MAPPING Maurice Bolo, PhDBolo@scinnovent.org / ochibolo@gmail.com

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TOOLS FOR POLICY IMPACT Influence mappingA Handbook for researchers• Research tools•Context analysis tools• - Influence mapping•Communication tools•Policy influence tools

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INFLUENCE MAPPING: THE PROCESS•Identifies the individuals and groups with thepower to effect a key decision.•Investigates the position and motives of eachplayer and the best channels through which tocommunicate with them•Also known as Stakeholder influence mapping,Power mapping or the Arena of influence.

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INFLUENCE MAPPING: THE PROCESS•Be clear over the policy issue or change being analysedand single out those in high positions of power•Differentiate between the decision-makers who have theactual responsibility to make the decisions in a specificpolicy area, and•their opinion-leaders who can influence them or leadtheir opinion, and who are generally more accessible.•Remember, every executive depends on a group ofadvisors without whom they cannot operate.

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INFLUENCE MAPPING: THE PROCESSThey are accountable to a wide group of interestgroups, constituencies and lobbies.they may be influenced by: • the nature of the information and research they receive, •how it is reported in the media, the political regime, •their own beliefs and ideologies.

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INFLUENCE MAPPING: THE PROCESS•It is often helpful to map the information as apyramid of actors and influences•The distance from the bottom represents howinfluential the factor is and the route by whichthis influence reaches the decision-maker.

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INFLUENCE MAPPING: THE PROCESS•Detail the key individuals and institutionsthat carry the influence – whether they bespecific people, newspapers, churches or soforth•analyse their position on the topic, their keymotives and their accessibility

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GROUP WORK: INFLUENCE MAPPING•What is the policy change?•Who has decision making power?•Who (advisors, opinion leaders) influences thedecision makers?•Who influences the influencers?•Influence tree or pyramid•Who is for, against, uncommitted to change?•Identify most effective channels of influence

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www.scinnovent.org