1. Cum te poti promova si cum poti
vinde intr-o piata de 5 miliarde de
persoane?
Aurelian POPA
aurelian.ro

2. Sumar
• Istorie
• Definitions
• Statistici
• AppStore
• Mobile Web
• M-Advertising
• M-Commerce

3. MOTTO
• We understand that the new rule is mobile
first. Mobile first in everything. “
???

5. MOTTO
• We understand that the new rule is mobile
first. Mobile first in everything. Mobile first in
terms of applications. Most first in terms of
the way people use things. And it means …
that we have a role now to inform, to educate
through all these devices.“
Eric Schmidt, CEO Google
Feb 2010

6. Istorie
• Americal Idol + AT&T == SMS Love (voting)
(21 Jan – 21 May 2003)
• 7.5 Mil SMSes
• 38% of senders, their first SMS ever
• 5000% increase from first episode to last

7. Istorie
• June 2001 -- 30K SMS/Mo (whole US)
• June 2004 – 2.8 Bln./Mo
• (June 2004) – 180 Mil subs in US
• 15 SMS/subs/Mo avg.

8. Istorie
• The History Channel – early 2004
• “The Barbarians”
• SMS reminders trough Empocket

9. Istorie
• McDonalds – 2005
• Free McFlurry
• SMS “McFlurry” to 7326

10. Definitie
• Mobile Marketing -- “The use of wireless
media as an integrated content delivery and
direct response vehicle within a cross-media
or stand-alone marketing communications
program.”
Mobile Marketing Association

11. Definitie (cont)
• Mobile devices (not only phones)
• Direct response vehicles
– SMS, MMS, USSD
– Mobile Internet
– Mobile Apps

12. Statistici

13. Statistici

14. Statistici
• Experian Study – mid 2008
• 850 Mil PCs, 1.3 Bln fixed land lines phones
and 1.5 Bln TV sets
• 2.7 Bln Mobile Phones (70% of entire world’s
population)
• Compare with 2001 – 13%

15. Statistici
• Ideology Study – early 2011
• 2+ Bln Internet connected computers
wordwide
• Almost 6 bln open mobile accounts

16. ???

17. Mary Meeker

18. Statistici

19. Statistici

20. AppStore -- iPhone

21. AppStore -- iPhone

22. AppStore – iPhone

23. AppStore – iPhone

24. AppStore -- iPhone
• Jan 2011 / 350k users / 10 Bln. App dwnls
• Jun 2011 / 425k users / 14 Bln. App dwnls
• July 2011 / 500k users / 15 Bln. App dwnls
• 30 Mln app downloads / 24h
• Avg 60 daily downloads / app
• $40 Mln pie to eat from EACH DAY

25. Mobile Web
• The web experienced on a mobile device
• The Mobile browser is the Cinderella app of
the mobile apps
• See my presentation tomorrow

26. Mobile Web

27. Mobile Web

28. Mobile Web

29. Mai tare ca Email Marketing-ul
• SMS/MMS
• Deliverability rate 99%+
• 24h Open rate – 98%
• 60 mins resp rate – aprox 25%

30. M-Commerce
• Mobile Device becomes a payment device
• When you leave your house: car keys, wallet,
mobile (could be that the wallet == mobile?)
• Mobile kept within 1-2 meters distance range
• First/last thing you see in the
morning/evening
• As private as tooth brush

31. M-Commerce
• Coupons/Reviews/Specials/Pay-by-SMS
• Geolocation (proximity)
• Easy Tracking
• QR/2D codes
• Google Local/Google Voice

32. M-Commerce
• Magento • Quantum
• mPoria • Infogain
• AspDotNetStorefront • Zoovy
• Digby • Marketlive
• Cart2Mobile
• iCongo
• DemandWare

33. M-Commerce

34. M-Advertising
• Adwords
• AdMob
• TapJoy
• SkyTap

35. M-Advertising
• Pay Per Click
• Pay Per Call
• Pay Per Download
• Pay Per View

36. Salesfunnel 101
• Frontend (lead capture, free-low $$$)
• Mid (mid $$$)
• Backend (high priced ticket)
• Continuity
• LCV
• CA
• ePC

37. De unde cifra de 5 Miliarde?

38. Reminder
• Maine
• How to build a mobile web site from scratch?
• (Visual Studio 2010 + Windows Phone
Emulator)

39. Intrebari?

40. Resurse
• Landing Page Optimization – Tim Ash
• Long Tail – Chris Anderson
• Black Swan – Taleb
• Freakonomics/Super – Levitt & Budner
• Weird.com
• BusinessInsiders.com