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Products and financial services provided by American United Life Insurance Company® a OneAmerica® company
Values and virtues of
whole life insurance
The journey to financial freedom

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Contents
Why whole life insurance might be right for you 4
How companies determine the cost of whole life insurance 5
How dividends and cash value benefit you 6
How the death benefit protects your loved ones 8
Tax advantages of whole life insurance 11
What whole life insurance can do for you 12
Protecting your value 14
Journey with OneAmerica 17
Supporting you and your options 18

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Your life’s journey
Life insurance can be an important part of your financial picture, but you may not like to talk
about death or losing a loved one. Moreover, you may consider the life insurance you have at
work as enough, and you want to spend your hard-earned money on something else. But maybe
you should think again.
Consider these common objections to purchasing
life insurance:
• “I don’t see the point.”
• “It provides no other value.”
• “The application process has too many
personal questions and is invasive.”
There are reasons for the objections. Let’s explore them.
Information overload and past experiences
Life insurance comes in many forms. You may find
it difficult to understand the benefits and the type
that works for your situation. All of the information
available on the Internet can create confusion, giving
you conflicting messages and leaving with unsure
where to turn for direction and accurate information.
Where to go from here
OneAmerica® is here to help. Together we’ll explore
whole life insurance — understanding what it is and
how it can help you navigate toward your financial
goals. This guide can help replace your fears with
facts, your concerns with confidence and your
uncertainty with understanding. Our goal is to equip
you with information so you can make an educated
decision that suits you.
OneAmerica can help you navigate
toward your financial goals.

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OneAmerica has been providing whole life insurance
for over 135 years — this means that we’ve kept our
promise to provide lifetime protection to countless
families and individuals for generations. As a mutual
insurance holding company, we focus on the best
interests of our policyholders. Our policyholders are
our first priority, and we’re committed to being there for
them when they need us most.
Whole life insurance explored
Whole life insurance is an agreement between you and
the insurance company; it’s a promise we make that if
something happens we’ll be here to help. Payments are
submitted in exchange for financial protection. Whole
life insurance is also an asset. As long as the policy is
active at the insured’s death, a death benefit is paid to
beneficiaries. This benefit payment generally occurs
free of federal and state income taxes.
Benefits during your lifetime and at death
With whole life insurance, you can use benefits as you
navigate through life. You can purchase an option to
protect against disability. If you later become disabled,
the option allows you to maintain your coverage at
no cost to you. If you want to use assets to address
your financial goals, you can take a loan against your
policy’s cash value.
The most recognized benefit of whole life insurance
is the death benefit you can leave your loved ones
or business. Whole life insurance offers a wealth
of additional benefits for every stage of life. Simply
put, whole life insurance is a way for you to address
financial goals while you’re alive and a way for your
loved ones to have financial security after you’re gone.
Why whole life insurance
might be right for you
Whole life insurance provides protection for your whole life. As long as the premium is paid,
you have permanent insurance protection for your entire life, with a benefit for your loved
ones at your death. Plus, a whole life insurance policy has tax advantages and can accumulate
cash value, also called “living benefits,” you can use during your lifetime.
How whole life insurance works
$
$
$
LIFE
INSURANCE
COMPANY
Benefits you can activate during your
lifetime — some with value you can use
at your discretion
Proceeds to your beneficiary to use as
he/she wants — generally free of federal
and state income taxes
During
lifetime
At death

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How companies determine the
cost of whole life insurance
Life insurance companies strive to provide affordable
product solutions for your unique situation and
personal goals. When determining the cost,
companies consider the following components:
• The number of individuals who have coverage and
pass away
• Administrative and marketing costs
• The amount of cash to reserve for
unanticipated events, such as catastrophes
The cost of your individual policy also takes
into account:
—— The type and amount of life insurance protection
—— Additional fees for optional features that you select
—— Factors/behaviors that increase the chance of death
based on your medical condition, lifestyle habits
(such as alcohol consumption), age and gender
Life insurance is less expensive for younger adults
than older adults and less expensive for women than
men. Why? The insurance company typically has
more time to spread the risk for younger adults, and
women generally are expected to outlive men.
Clients who qualify for the best risk class for their
age and gender are able to secure the lowest cost
for coverage.
Note: Throughout this material, the term “life
insurance” is used. Please know that this term implies:
1.) The contract actually qualifies as life insurance
according to Internal Revenue Code (IRC) Section
7702. 2.) The contract is not a modified endowment
contract, or MEC, as defined in IRC Section 7702A.
3.) If it meets all of the requirements of Section 7702A,
most of the distributions from your policy will be
taxed on a first-in/first-out basis. 4.) If you choose to
take loans or partial withdrawals, the death benefit
payable to your beneficiaries will be reduced and
surrender charges may apply to partial withdrawals.
5.) If the policy is a MEC, any distributions taken from
the policy will generally be taxable and subject to a 10
percent tax penalty if you’re age 59½ or younger.
If a life insurance policy lapses with loans outstanding,
the loan amount becomes subject immediately to
federal income tax, and an insured younger than 59½
maybe subject to an additional 10 percent tax penalty.
Whole life insurance helps individuals
protectwhatmattersthemost.Readon
and connect with your OneAmerica
company financial professional to see
how whole life insurance can be an
integral part of your financial strategy.
Whole life insurance guarantees
Whole life is the
only form of life
insurance that
can offer these
guarantees for
your entire life:
1.Guaranteed cost
that will not increase
for the base policy
(standard features)
2.Guaranteed benefit
paid at death to
the beneficiaries (the
individuals you assign to
receive the proceeds) as
long as the required cost
is paid
3.Guaranteed
accumulation of
cash value that policy
owners can use at any
time for any reason,
including making
future payments

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Declared dividends can increase the cash value
amount you can use through life or the legacy
you leave:
• Lower probability of death for the insured group
• Lower corporate expenses
• Greater investment return on company assets
Mortality explored
Mortality, the number of deaths for the insured group,
varies from year to year. In general, American United Life
Insurance Company® (AUL), the distributor of whole life
insurance policies for the companies of OneAmerica,
has experienced excellent mortality on the lives of
individuals insured by our whole life insurance policies.
In most years this positive experience has been reflected
in either no change or a reduction to the mortality factor
of the dividend formula.
Corporate expenses explored
People look for ways to keep expenses down.
OneAmerica does the same by effectively managing
expenses and implementing more efficient ways
to serve our policy owners. As a result, we have not
increased the expense component of the dividend
formula since 1996.
Interest rates explored
Interest rates have declined over the past two decades;
this has had an impact on dividends. However,
over that time frame our investment division has
consistently outpaced industry average yields. We
are proud of the investment division’s management
of our asset portfolio. The investment philosophy and
experience contribute to a strong earned rate we use in
the interest component of the dividend formula.
When dividends can begin
Dividends from a whole life insurance policy
purchased from the companies of OneAmerica
generally begin at the end of the second policy year.
Ways you can use anticipated dividends
• Receive your dividend in the form of a cash payment
• Reduce the cost you pay for coverage
• Keep in your policy with accumulated interest
• Purchase additional life insurance that is
fully paid
• Reduce any loans you have taken from the
policy cash value
Please be aware that dividends are not guaranteed.
The choice of how to use your
dividend income is yours, and you
can change how you receive it.
How dividends can benefit you
A dividend is a return of a portion of your policy cost that can accelerate the cash value
and death benefit over time. As a mutual insurance holding company, OneAmerica can
declare dividends through its board of directors each year.

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Section
Guaranteed cash value growth
With a Legacy whole life insurance policy, you pay the
cost for coverage to the insured’s age 100. At that age,
OneAmerica guarantees that the cash value will grow
to the base coverage amount. It’s comforting to know
in times of economic uncertainty that your policy will
increase in value and you cannot lose any money.
Non guaranteed cash value growth
Although not guaranteed, dividends can provide a way
for you to increase your cash value accumulation with
no additional out-of-pocket expenses. The companies
of OneAmerica cannot predict future dividend
payments; however, we have paid dividends to our
policyholders every year since 1877.
If you elect to use dividends to purchase additional
insurance that is fully paid, the result is that your
overall cash value increases. That means more cash
value for you to use during your lifetime to address
your financial goals.
The graph below shows how it works. You can compare
guaranteed and non guaranteed cash value growth
and see the potential a Legacy policy can offer you.
Please be aware that any loans reduce the death
benefit dollar for dollar and are taken at interest.
How cash value can benefit you
Life insurance companies design whole life insurance policies to accumulate cash value over time.
As long as the required cost for coverage is paid, companies guarantee cash value accumulation.
Whole life insurance example
Cash value growth
With one form of whole life insurance
protection, the guaranteed cash value equals
the base coverage amount at the insured’s
age 100. That’s comforting to know in times
of economic uncertainty. Non guaranteed
cash value can enhance your overall value.
Assumptions
• Male, age 35, preferred non tobacco
rates (best risk class)
• $200,000 base coverage with no
optional features
• $2,370 annual cost
• Dividends purchasing paid-up
additional insurance
• 4% credit rate
Policy year
The non guaranteed cash value exceeds the base coverage amount in policy
year 36 ($200,996 vs. $200,000).
In policy year 65, the non guaranteed cash value is $805,566 (vs. $217,404
guaranteed cash value).
Paid-up additions cash value
Base policy cash value
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
0
5 10 15 20 25 30 35 40 45 50 55 60 65
Note: All numeric examples listed are hypothetical, not guaranteed and provided for explanatory purposes only. These examples are not
intended to represent typical cost or performance. Please obtain a complete illustration and carefully consider before purchasing a policy.

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How the death benefit
protects your loved ones
Guaranteed death benefit protection
OneAmerica provides guaranteed death benefit
protection. Your financial professional can help you
determine the benefit amount for your situation.
Non guaranteed death benefit protection
Similar to non guaranteed cash value accumulation,
dividends can increase the death benefit amount.
Again, this can occur with no additional out-of-pocket
expenses and can allow you to leave a bigger legacy to
your loved ones than you originally planned.
The hypothetical graph below represents a potential
legacy that could be left to loved ones. In the example
the insured’s beneficiaries are left with a legacy of
$200,000 at a minimum. Any non guaranteed cash
value awarded has the potential to greatly increase
that amount.
Please remember that any loans reduce the death
benefit dollar for dollar and are taken at interest.
Whole life insurance example
Death benefit growth
With one form of whole life insurance protection, the cash value
is guaranteed to equal the base coverage amount at age 100. The
internal rate of return in this scenario is 0.76 percent. Although
OneAmerica cannot predict dividends in the future, based on present
illustrations, dividends have the potential to greatly increase the
amount you can leave.
Assumptions
• Male, age 35, preferred non tobacco rates (best risk class)
• $200,000 base coverage with no optional features
• $2,370 annual cost
• Dividends used to purchase paid-up additional insurance
• 4% credit rate
Note: All numeric examples listed are hypothetical, not guaranteed
and provided for explanatory purposes only. These examples are
not intended to represent typical cost or performance. Please
obtain a complete illustration and carefully consider before
purchasing a policy.
Policy year
In the 30th policy year, the non guaranteed death
benefit is $294,683 ($94,683 more than the guaranteed
amount). In policy year 65, the non guaranteed death
benefit is $788,162 (which is nearly four times the
guaranteed amount)!
Paid-up additional insurance
Base policy death benefit
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
0
5 10 15 20 25 30 35 40 45 50 55 60 65
Leaving a legacy to your loved ones can assure that they can pursue their goals if
something happens to you.

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Promise to pay
OneAmerica operates with a promise to pay a death
benefit to your beneficiaries, delivering value to your
family or business when needed the most.
Based on the assumptions shown on the left, the
beneficiaries are guaranteed to receive the $200,000
proceeds as long as the policy is active at the time of
the insured’s death, whether OneAmerica received
payment for one month or for several decades.
Cash value loans are available during the insured’s
lifetime. Please be aware that the life insurance
company will deduct any outstanding loans before
distributing proceeds to beneficiaries.
Your financial professional can help
you determine the guaranteed legacy
you can leave your loved ones and
the potential to leave even more.

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Tax-free growth and access to the cash value
As you pay for your whole life insurance coverage, your
policy increases in value and you are not subject to any
current taxation.
The total amount you pay is known as the policy “cost
basis.” If you take a dividend withdrawal or policy
loan from the cash value, the amount you withdraw
up to the cost basis is free from taxation. The interest
charged on a whole life insurance policy loan also may
be less than the interest you would pay if you applied
for a loan at a financial institution. The application
process is simple, so you can rest assured you can
receive funds when you want.
Tax-free proceeds to your beneficiaries
Let’s say you purchase a $500,000 base policy, you
submit all payments and you don’t take any loans or
withdrawals. Your beneficiaries will receive $500,000;
that amount is generally free of federal and state
income taxes. Dollar for dollar, your loved ones can
receive what you planned for them to receive. Now
how’s that for a plan?
If properly structured with the help of your attorney,
income tax is not the only tax-free benefit of a life
insurance policy for your beneficiaries. Your policy
also can be estate tax-free and state death tax-free.
Furthermore, naming policy beneficiaries assures
that your loved ones avoid the publicity of the
probate process.
You can have comfort knowing that
whole life insurance has protection
against taxation; taxes won’t erode your
policy cash value or death benefit.
Tax advantages of whole life insurance
Like most people, you want the most bang for your buck. This also means you want to get out
of a financial product what you put into it — and even more. You can have comfort knowing
that whole life insurance has protection against taxation, in addition to the other benefits
already described in this guide.

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You may have life insurance protection already; perhaps you have a personal policy or
coverage through your employer. Is it enough to address your plans for the future? Whole life
insurance has value for you, your loved ones and your business.
The value of whole life insurance for you and your loved ones
Your life’s worth
You really can’t put a price tag on your life, but you do have value
for those who depend on you. Do you own auto insurance to protect
your vehicle or a homeowner’s policy to protect your residence from
loss? Why not own a whole life insurance policy to protect the
value you provide to others? That would include the amount you
will contribute to your loved ones or business in the future — or the
financial loss your family or business would experience if something
happened to you.
Whole life insurance provides funds
to help your family continue without
financial interruption if something
happens to you.
Your family worth
You work hard to provide for your loved ones and make sure their
needs are met. How would a loss of your income affect your family’s
ability to meet future living expenses and financial goals?
Let’s look at a typical family expenditures in a year. Actual
allocations in each category will vary for each family.
Sample of typical family expenses
Categories
n Housing
n Transportation
n Food
n Personal insurance
n Healthcare
n Entertainment
n Apparel and services
n Cash contributions
n All other expenditures
6%
3%
3%
34%
8%
18%13%
11%
5%
What whole life insurance
can do for you
Source: Bureau of Labor Statistics; Economic News Release: Consumer Expenditures — 2010 — Mid-year Update;
Released April 2, 2015; www.bls.gov/news.release/cesan.nr0.htm

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You can’t put a price tag on your life,
but you have economic life value for
your loved ones and/or business.
The value of whole life insurance — for your business
For business partners
Are you a business partner? What would your business face if
something happened to you? Whole life insurance can help a
surviving business partner purchase the deceased person’s share.
The unexpected can happen to anyone
at any time. Why not have strategies
that can guide you, your loved ones or
your business to financial freedom?
For small business owners
Are you a small-business owner? Do you have a plan for the
unforeseen? A whole life insurance policy can replace your income
and accomplish a lot more.
No matter your business size, you can craft a whole life insurance policy
to fully fund a succession strategy or reward key employees.
Top business reasons consumers purchase life insurance
Source: James T. Schanlon, Neal Shah; Sizing Up Small Business Owners, LIMRA 2015, page 25
Note: Percent mentioning, multiple responses possible
0% 10% 20% 30% 40% 50%
Estate liquidity of owner
Cover loss of key person
Buy-sell or stock redemption
Repay businesss loans or mortgage
Coverage for the owner
Retirement income
42%
30%
20%
38%
24%
7%
Business reason percentages

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You know the lifestyle you want. You know the legacy
you want to leave. And if you’re a business owner,
you know you want to keep your business booming.
Adequate resources, including money, are what it
takes to get there. You can put your money to work for
you with whole life insurance.
Preparing for the now and later
Whether you purchase whole life insurance for
personal or business reasons, you can feel confident
knowing you can:
• Use policy benefits during your lifetime, if needed
• Purchase options that provide added
protection, such as having your payments
waived if you become disabled
• Direct your assets to people you care
about by naming your beneficiaries
Now that we’ve established that whole life insurance
has value, let’s see how. The guaranteed cash
values during your lifetime and the benefit you
leave beneficiaries can place you on a preferred
financial path.
Please note: The life insurance company will deduct
any outstanding loans before distributing proceeds to
your beneficiaries.
To learn more about how you can protect
your value, request Your Economic
Worth Consumer Brochure I-24033
from your financial professional.
Using cash value benefits during your lifetime
• Purchase an option to keep your insurance in
force at no cost to you if you become disabled
• Take cash value loans to help
meet your financial goals:
—— Give a sizeable donation to charity during your
lifetime
—— Put your Retirement in MotionSM
by potentially
increasing your retirement income in a
tax-favored way
Using the death benefit
Protecting your family
• Provide income if something happens to you
so your loved ones can pursue their dreams
• Set the death benefit to equal your assets.
You can spend down your other assets and
find security knowing your loved ones will
receive the death benefit amount.
Preserving your estate
• Distribute your assets to your beneficiaries
with fairness
• Pay the costs to settle your estate
• Provide income to your surviving spouse
Protecting your business
• Help your business stay in business if something
happens to you
• Provide funds to keep the business focused on
growth if something happens to a key employee
• Prepare for the sale or transfer of the business
Giving to charity
• Help organizations get the funds to continue
their efforts
• Leave funds to support a charitable cause if
something happens to you
Protecting your value
The value of whole life insurance lies in what it can do for you. After all, you’re not interested
in whole life insurance itself, but in how it can address your future personal or business plans.
Whether you view your financial goals as “needs” or “wants,” whole life insurance can help
you meet your goals.

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Additional value
Two more ways whole
life insurance may
benefit you
1.Use the policy cash
value to secure a loan
The cash value of a whole life
insurance policy can be used as
collateral to secure a loan at a
financial institution.
2.Use the cash value to
pay for the policy
You can use the cash value of your
whole life insurance policy to
offset a portion of your cost. This
can be beneficial especially if you
ever experience loss of income.

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With more than 135 years in the insurance and financial services marketplace, OneAmerica is
committed to providing long-term value when customers need us most.
Journey with OneAmerica
The American flag waves atop an 80-foot pole on
the 38-story OneAmerica Tower in downtown
Indianapolis. Constructed of Indiana limestone, the
building is the second tallest in Indianapolis, known
as the Crossroads of America. The city is home to a
small number of mutual-structured companies, where
policy owners have voting rights and a majority share
of company ownership. The star-spangled banner
in the skyline and the mutual structure symbolize
American values and an allegiance to good corporate
citizenship.
OneAmerica’s financial strength
Great product offerings help make OneAmerica strong.
With more than $45 billion in combined total assets,
the companies of OneAmerica have a longstanding
history of financial strength. The family of companies
employ a conservative investment philosophy to
meet commitments to customers. Financial strength
is evident in high ratings given by independent
insurance and financial services agencies.
OneAmerica has a long-standing
history of financial strength.
Who we are
The OneAmerica family of companies are united
under a mutual insurance holding company structure
with the goal to blend the strengths of each company
and achieve greater collective results.
American United Life Insurance Company® (AUL)
The founding member of American United Mutual
Insurance Holding Company and its stock holding
company, OneAmerica Financial Partners, Inc.
McCready and Keene, Inc.
One of the nation’s largest independent actuarial
(calculator of risk for insurance purposes) and
employee benefits consulting firms
OneAmerica Securities, Inc.
A full-service broker/dealer and registered investment
advisor offering stock and bond trading, mutual funds,
variable annuities, variable life insurance, fee-based
asset management and fee-based financial planning
Pioneer Mutual Life Insurance Company (PML)
A stock subsidiary of American United Mutual
Insurance Holding Company
The State Life Insurance Company
A distributor of unique, asset-based long-term care
products with patented features
AUL Reinsurance Management Services, LLC
A provider of services that allow insurance companies
to decrease their risk by spreading some risk to other
insurance companies

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Support from your financial professional
Your financial professional is there to help you make
good financial decisions every step of the way. Through
open and honest dialogue, he or she can help
you design a solution that addresses your goals for
the future.
Your financial professional can help
you answer these questions:
• Why do you want to purchase whole life insurance?
• How much coverage do you currently have?
• How much coverage do you want for your
financial security?
• Which product and options best address your
financial goals?
• How much will your coverage cost?
• How can you pay for your coverage?
Note
If you take a loan against the cash value of a whole
life policy and decide not to repay the amount, the
insurance company will deduct the outstanding
loan from the death benefit and then distribute the
proceeds to your beneficiaries.
You should consult a tax advisor regarding the tax
implications of life insurance.
All guarantees are subject to the claims paying ability
of the issuing company.
Some choices to how you receive dividends require
you to answer questions about your current health.
Legacy policy form number series L-59 and all features
are subject to state availability. See your financial
professional for details.
All numeric examples listed are hypothetical and
provided for explanatory purposes only. These
examples are not intended to represent typical cost
or performance.
Continue working with your financial
professional so you can journey to the
financial freedom that you deserve.
Supporting you and your options
With guaranteed cash values and a death benefit, whole life insurance can provide options for
you and your loved ones or business.
Whole life insurance and the collective journey
When can you use the
value of your benefits?
Financial options
n You can tailor a whole life insurance
policy to build early guaranteed values
you can use at any time and for
any reason.
n The death benefit can be used later as
your beneficiaries see fit.
Loved ones/
business
You
Now Later

19.
About OneAmerica
OneAmerica Financial Partners, Inc., headquartered
in Indianapolis, Ind., has companies that can trace
their solid foundations back more than 135 years in the
financial services marketplace.
The OneAmerica companies offer a variety of products
and services to serve the financial needs of their
policyholders and customers. These products include
retirement plan products and recordkeeping services;
individual life insurance, annuities, asset-based
long-term care solutions and employee benefit
plan products.
The products of the OneAmerica companies are
distributed through a nationwide network of
employees, agents, brokers and other distribution
sources that are committed to increasing value to
policyholders by helping them prepare to meet their
financial goals. To learn more about our products,
services and the companies of OneAmerica, visit
oneamerica.com/companies.
American United Life Insurance Company®
a OneAmerica® company
One American Square, P.O. Box 368
Indianapolis, IN 46206-0368
(317) 285-1877
www.oneamerica.com
I-24011 09/13/15
© 2015 OneAmerica Financial Partners, Inc. All rights reserved. OneAmerica®
and the
OneAmerica banner are all registered trademarks of OneAmerica Financial Partners, Inc.
The companies of OneAmerica®: American United Life Insurance
Company®, The State Life Insurance Company®, OneAmerica Retirement
Services LLC, McCready and Keene, Inc., OneAmerica Securities, Inc. and
Pioneer Mutual Life Insurance Company®, which is a stock subsidiary of
American United Mutual Insurance Holding Company