Social Media Awareness
Scott Freehafer, Ph.D., SPHR, The University of Findlay

Questions?
Feel free to ask at anytime!!

Do you use
Social Networks?
Which Ones?

If I only looked at
your social media
pages, would I
know….

What defines you?
What fascinates you?
What you do?
What you like to do?
What you want to do?

If I only looked at
your social media
pages….

Would I hire you?
Would I keep you?
Would I recommend you?
Would I know how you feel
about your employer?
Would I like you?

In The
Next Hour

333 Million
Minutes will be
spent on

83,300 people will
post on

59, 367
professionals will
visit

Your online profile is
more important to
you now than ever
before

How are you
managing your
Personal Brand?
Organizational Brand?

More than 500 million active users
50% of all users log on to Facebook in any given
day
Average user has 130 friends
People spend over 700 billion minutes per month
on Facebook (1.3 million years)
http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistic
s

There are over 900 million objects that people
interact with (pages, groups, events, etc.) on
Facebook
Average user is connected to 80 community pages,
groups and events
Average user creates 90 pieces of content each
month
More than 30 billion pieces of content shared each
month. http://www.facebook.com/press/info.php?statistics#!/press/info.php?statistics

What can you do on ?
• Keeping in-touch with friends
• Talk to friends on their Wall or through message
• Share photos and videos with friends and family
• Band together with a common cause or interest
• Create and promote an event
• Promote yourself, a business, a cause or a group
• Retain some privacy http://www.fastcompany.com/multimedia/slideshows/content/facebook.html

What can you do on ?
Professional and Personal Uses:
• Network with professionals
• Collaborate with others
• Exchange information
• Solve problems
• Create knowledge
• Build community, bridges, and understanding
• Create groups of like minded individuals.
• Find candidates/Find jobs

How to get started on
1. Have a valid Email Address
2. Be at least 13 years of age
3. Access http://www.facebook.com

Profile

Pages

Groups

Best Practices
• Build a strong network of people you trust and
respect. Choose who to invite into your network!
And you choose whose invitations you will
accept!
• Add value to your network – post articles and
information that can benefit your network.
• Be yourself – Be real
• Post good pictures
• Remember you are in a semi-public environment

News Feed

Marketplace

Tips about
• When you friend someone your profile becomes
public to that individual
• Friends can see pages you “Like” or groups you join
• Friends can see your pictures you post and pictures
of you posted by others
• Employers WILL look at social networks before
hiring you and they may look at them while you
work for them.

Privacy

Privacy
• You can change privacy settings on individuals
areas such a your wall, information, photos, videos
and public information
• You can setup your privacy so that only certain
friends can see certain things
• As you add friends you want to categorize them so
that they fall under the correct privacy setting
• You can view your profile from a perspective of
your friend to see what they see

About
Twitter is a message based micro-blog that is
based off of the idea “What are you doing?”
Originated for mobile phone users
Each message is limited to 140 characters
Follow individuals and their tweets syndicate
like a news feed

Getting Started with

Profile
Keep your status professional
Be sure to use a professional picture
Link your online Resume/CV back to your
Twitter profile (LinkedIn Page)
Tweet about you job search or put it in your
“Bio”

Tips about
Never post negative comments about your
current job or a past job
Anyone who “Follows” you will be able to see
what you post
You can block your tweets from the public, but
you will then have to manually accept each
person who chooses to follow you

About
• LinkedIn is a Professional Social
Networking tool
• It is somewhat similar to Facebook in
some ways, but its focus is on
Professionals.
• There are nearly 90,000,000 LinkedIn
members worldwide.

About
• Connect
• Collaborate
• Exchange information
• Solve problems
• Find candidates
• Create knowledge
• Build community, bridges, and understanding
• Create groups of like minded individuals.
• Find jobs

Getting started with

Profile on

On You…
• Should realize it “is the future of the resume.” –
according to the Washington Post
• Can upload a professional photo to use online.
• Can fill your profile with colorful language, not drab
resume-speak. Include keywords in your summary
statement.
• Can collect diverse recommendations. Nothing
builds credibility like third-party endorsements.

Best Practices
• Build your network with people you trust and respect
and who will add value to your network. You choose
who to invite into your network!
• Add value to your network – post articles and
information that can benefit your network.
• Build your Profile “Professionally”!
• Complete your profile and get recommendations from
colleagues, teachers, and supervisors.
• Customize your LinkedIn Link – Public Profile URL

Getting started with
• Join LinkedIn if you haven’t already
• Create a professional profile
• Clean up your online footprint (Run your own
Public Records Background Check
www.123people.com or www.pipl.com )
• Link with me & Link with each other
• Build your personal network
• Add value to your network
• Join Groups you can add value to
• Practice Safe Social Networking

Some “No No’s”
• Not having a “professional” profile – spelling,
grammar, and writing style count!
• Not adding value to groups
• Not responding to people
• Talking politics and religion – LinkedIn is make up
of professionals from around the world and we
need be sensitive and keep things professional
• Being negative

Companies

and Owens Corning

Groups

Groups for DD

Building Credibility on
• LinkedIn has a great resource called Linked
Answers which has a wide variety of business
related categories and subcategories…and they
even have a rating system for their “Experts”
• You can join LinkedIn groups to share expertise
in within a group setting. You can also meet
individual who are not in your immediate
network

So…. What Should You Do?
•Join LinkedIn if you haven’t already
•Join Groups your can add value to
•Create a professional profile
•Clean up your online footprint
•Link with me & Link with each other
•Build your personal network
•Add value to your network

Contact Information
• Scott Freehafer, Ph.D., SPHR
Director of MBA and Non-Traditional Programs,
Assistant Professor of Business, The University of
Findlay
Phone: 419-434-4002
LinkedIn: www.linkedin.com/in/scottfreehafer
Or just Google me!