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Business Plan
 Declining and aging farmer population
 Growing food demand worldwide

 By 2050 +3.5 billion more people

 Agricultural production in moving towards big
  business, but it have to start small to grow big.
 Our vision is bigger than one project….
 Disease, pest pressure, etc. causing a major
  decline in tropical fruit & citrus production.
 Contributing to decline:
     Poor land stewardship
     Poor application of technologies available

     Poor integration of conventional & organic cultural
      practices
   Demand for tropical fruit and citrus is increasing,
    esp. niche markets
   Create a “Paradigm” shift & reverse the decline by:
     Practicing  environmentally friendly land stewardship
      in fruit grove production
        Vermiculture   - Soil “husbandry” to create “living” soil
         fertility
        Soil nutrition & pest management with natural chemistry

     Use   innovative technologies to increase productivity
        Micropropagation    & Micro-Budding technologies
     Integrateconventional/organic practices when
      appropriate for maximum results
  Technology/Production advantages
             Micro-propagation/Micro-bud technologies

             Advanced Hydroponics & Fertigation

             High density planting

             Precision farming      Growing Niche markets

             Plant nutrition           Papaya

             Vermiculture              Pineapple

                                        Lime
   Bio-security & Phyto-sanitation
                                        Clementine
      Brand distinctive
                                        Mango
      Advantage over imports
   Micropropagation      Advanced Hydroponics




                          Nutrient Optimization
   High Density      Bio-security
    (750/Ac)



                      Niche Markets
 Capture 4.2% of the current US market in
  the first 3 years of production or 7600 tons of
  Papaya’s annually (approx. 50% of US
  consumption growth)
 Produce market driven varieties – Sunrise
  Solo, Solo, Red Lady, etc. vs. Maradol (Mexico)
 Form strategic par tnerships with
  packer/shippers (i.e. New Limeco, Princeton, FL)
 Build brand quality & reputation (Florida
  Grown!)
   Total US Consumption (2010)        180,600 tons
     9%   grow rate avg. since 2000
   International Mexico/Brazil/Belize 2010
     91.8%   of US consumption         169,635 tons
   Domestic - Hawaii                     2010
     2.2% Exports                       4,085 tons
     6.0% Consumption                  10,965 tons
     8.2% Total US production          15,050 tons
    (USDA – 2011)
   COO – Mark A. Pust
     Agribusiness experience beef cattle & grain operation
     20 years as CEO of building trade company
     Additional business management & sales, experience



   CEO – Scott M. Smith
     International agribusiness (grain, vegetables, poultry,
      processing) project management.
     Accomplished financial management – UBS
     26 years of business management, sales, consulting
 Year 1 – Establish 40 acres of high density
  pepper & papaya groves – positive cash flow
 Year 2 - Establish 200 acres of high density
  papaya groves in 24 months (150,000 trees)
 Year 3 - Revenues in excess of $4 Million
 Obtain Funding – March 2012
 Order equipment, seed, inputs, etc. – April 2012

 Purchase properties by May 2012

 Set up Farm infrastructure & facilities – June 2012

 Begin planting – July 2012

 First fruits – May to August 2013

 Expected ROI = 35-55% annually (1st 3 yr avg.)
 Fund project with $200,000
 Secure property purchase

 Secure agreements w/marketing & shipping
  partners
 Establish grove operations

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Bonita arboleda ppt v3

  • 2.  Declining and aging farmer population  Growing food demand worldwide  By 2050 +3.5 billion more people  Agricultural production in moving towards big business, but it have to start small to grow big.  Our vision is bigger than one project….
  • 3.  Disease, pest pressure, etc. causing a major decline in tropical fruit & citrus production.  Contributing to decline:  Poor land stewardship  Poor application of technologies available  Poor integration of conventional & organic cultural practices  Demand for tropical fruit and citrus is increasing, esp. niche markets
  • 4. Create a “Paradigm” shift & reverse the decline by:  Practicing environmentally friendly land stewardship in fruit grove production  Vermiculture - Soil “husbandry” to create “living” soil fertility  Soil nutrition & pest management with natural chemistry  Use innovative technologies to increase productivity  Micropropagation & Micro-Budding technologies  Integrateconventional/organic practices when appropriate for maximum results
  • 5.  Technology/Production advantages  Micro-propagation/Micro-bud technologies  Advanced Hydroponics & Fertigation  High density planting  Precision farming  Growing Niche markets  Plant nutrition  Papaya  Vermiculture  Pineapple  Lime  Bio-security & Phyto-sanitation  Clementine  Brand distinctive  Mango  Advantage over imports
  • 6. Micropropagation  Advanced Hydroponics  Nutrient Optimization
  • 7. High Density  Bio-security (750/Ac)  Niche Markets
  • 8.  Capture 4.2% of the current US market in the first 3 years of production or 7600 tons of Papaya’s annually (approx. 50% of US consumption growth)  Produce market driven varieties – Sunrise Solo, Solo, Red Lady, etc. vs. Maradol (Mexico)  Form strategic par tnerships with packer/shippers (i.e. New Limeco, Princeton, FL)  Build brand quality & reputation (Florida Grown!)
  • 9. Total US Consumption (2010) 180,600 tons  9% grow rate avg. since 2000  International Mexico/Brazil/Belize 2010  91.8% of US consumption 169,635 tons  Domestic - Hawaii 2010  2.2% Exports 4,085 tons  6.0% Consumption 10,965 tons  8.2% Total US production 15,050 tons (USDA – 2011)
  • 10. COO – Mark A. Pust  Agribusiness experience beef cattle & grain operation  20 years as CEO of building trade company  Additional business management & sales, experience  CEO – Scott M. Smith  International agribusiness (grain, vegetables, poultry, processing) project management.  Accomplished financial management – UBS  26 years of business management, sales, consulting
  • 11.  Year 1 – Establish 40 acres of high density pepper & papaya groves – positive cash flow  Year 2 - Establish 200 acres of high density papaya groves in 24 months (150,000 trees)  Year 3 - Revenues in excess of $4 Million
  • 12.  Obtain Funding – March 2012  Order equipment, seed, inputs, etc. – April 2012  Purchase properties by May 2012  Set up Farm infrastructure & facilities – June 2012  Begin planting – July 2012  First fruits – May to August 2013  Expected ROI = 35-55% annually (1st 3 yr avg.)
  • 13.  Fund project with $200,000  Secure property purchase  Secure agreements w/marketing & shipping partners  Establish grove operations