Interactive LinkedIn workshop

1. Networking & Your Job Search –
Hands On LinkedIn
Welcome to:

2. A&FRC Marketing
Bathrooms
Breaks
Smoking Areas
Cell phones
SIP
Class Administration

3. Transition
According to recent data collected from
military veterans*, 5 of the most
important elements of the military-to-
civilian transition process are:
Networking - 68%
Being patient - 66%
Start preparing early - 65%
Have a transition plan - 59%
Translate military skills - 59%
* information collected on-line from 2015-2016 by Military-Transition.org with data
indicating the percentage of veterans that claimed this element to be “extremely
important” in the transition process.

4. Why Network?

6. Recruiters Cost
Average cost to hire a candidate = $3,000
Job Board Costs:
1. Monster = $18K for 4 recruiters over 1 year
2. CareerBuilder = $20K for 4 recruiters over 1 year
3. LinkedIn = $195 for 30 days (Recruiter License)
1. Job Slots – 15 slots = $28K/year
4. Indeed = Post for free but pay per click
5. Glassdoor = $7K for 4 recruiters over 1 year
6. Bullhorn Reach = 2 job postings for free

7. Who are you?
Tag Line
• “Seasoned project manager who excels at identifying
and solving problems”
Elevator Pitch
• “I am a seasoned project manager with experience enhanced
through service in the Air Force. I have been recognized for my
unique ability to creatively solve problems. I interested in how
we can do business together .”
Branding Statement
• “I have a documented track record of business development,
operational planning, and leadership. My ability to find solutions
that lead to success, foster team cohesion, and work with a high
degree of integrity. I have led the Air Force in projects that have
saved the government over $15M.”

8. Branding Yourself
What is a Brand?
• The powerful, clear, positive idea that comes to
mind whenever other people think of you.
• It is what you stand for – the values, abilities, and
actions that others associate with you.
• Professional makeup designed for the purpose of
influencing how others perceive you , and turning that
perception into opportunity.

9. People Brand Themselves Too
Think about the way the following people
have branded themselves:
Michael Jordan
Steve Jobs
Jimmy Fallon
Miley Cyrus

10. Define Yourself & Become an Expert
Who are you?
• Use words like: collaborative, resourceful, flexible,
forward-thinking, connected, visionary, diplomatic,
intuitive, precise, enterprising, ethical, genuine, loyal, etc.
Create your branding statement:
• I help people to transform their businesses, their careers and their lives.
• I employ cutting-edge technologies to speed manufacturing so
companies can grow revenues, cut costs and increase profits.

11. Social Media
1. Social vs. Professional – Friends & Family can help
4. Find and follow companies
5. 25% of recruiters vet candidates on Facebook
6. Define who you are as a person
2. Update your profile
3. Post content relevant to your job search

12. Social Media
1. Use your real name for account (@johndoe)
2. Profile with branding statement and link to LI account
3. Implemented your branding statement
4. Same picture as LI
5. Professional tweets only
6. Follow companies and experts
7. Professional tweets & re-tweets only

13. LinkedIn

14. LinkedIn

15. LinkedIn

17. www.veterans.linkedin.com

18. LinkedIn
Privacy & Settings
• Profile Updates – on/off
• Accounts
• Privacy
• Communication
• Customized URL
• Groups

19. LinkedIn
All-Star LinkedIn Profile
Users with complete profiles are 40 times more likely to
receive opportunities through LinkedIn than someone
with an incomplete profile.
Complete profiles rank higher in LinkedIn’s search results.
LinkedIn wants to ensure their search results are accurate
and so they promote profiles that are completely filled
out ahead of profiles that are incomplete.

20. LinkedIn
How to Obtain an All-Star LinkedIn Profile
What does it take to achieve a perfect LinkedIn profile
that ranks All-Star profile strength?
1.Your industry and location
2.An up-to-date current position (with a description)
3.Two past positions
4.Your education
5.Your skills (minimum of 3)
6.A profile photo
7.At least 50 connections

21. LinkedIn
Profile Picture….which one?
Social Media

22. LinkedIn
In a study conducted by TheLadders an eye tracking heatmap shows that recruiters
spend 19%of the total time they spend on your profile looking at your picture. Then,
your current job position and education are glanced at, but not so much time is
spent on your skills, specialties or older work experiences.

23. LinkedIn
Your Name
Within your name you get 40 characters.
(The first place LinkedIn looks for
keywords is in your name field)
• Don’t add too many
keywords

24. LinkedIn
The Header
The Headline gets 120 characters. (extra
weighting in search algorithm)
A. Mary Smith
Transitioning Military Member
----- or -----
B. Mary Smith
Experienced Marketing Professional
----- or -----
C. Mary Smith
Strategic/Product Marketing Analyst
w/5 Years in Consumer Products (B2C):
Market Assessment and Competitive Positioning
• Location & Industry

25. LinkedIn
The Summary
Gets 2000 characters.
• The digital first impression
• Does it have spice?
• Is it authentic?
• Where is the value?
• How is it formatted?
• Are there keywords?
• Ready/Set/Action

26. LinkedIn
The Summary
Victories: A sentence for each significant accomplishment.
VPs (Values & Passions): What inspires your; describe your core principles?
Valiant Superpowers: What can you do better than anyone else?
Vital Statistics: Quantifiable facts; interesting figures.
Verve: What makes you different/unique? Can be quirky but professional.
Validation: A quote from someone else or a special award.

27. LinkedIn
The Experience
Job Title – 100 characters (extra weighting in search algorithm)
• Description: 2-3 sentence overview (paragraph) with 2-3
accomplishments (bullets).
• Front load achievements
• Use action verbs
• Use keywords
• Demilitarize
• Less is more
• Proper grammar and spelling

28. LinkedIn
Skills & Endorsements
• Extra weighting in search algorithm
• 50 skills to be endorsed, make them count!
• Allows connections to quickly affirm your
skills and expertise
• Keep skills relevant and up to date

29. LinkedIn
Recommendations
They solidify you as a person, employee, and talent. Very important to
your profile.
You can ask your connections to write a recommendation of your work
that you can display on your profile:
• Go to your profile and click the down arrow to the right of the button
near your profile picture.
• Click Ask to be recommended from the dropdown.
• Follow the prompts to request the recommendation. Click Send.

30. LinkedIn
Recommendations
Hi [first name],
I hope all is well with you. I am preparing to depart from the military and
pursue a civilian career.
I have been reflecting on my past accomplishments and I really enjoyed
working with you on/at [project/company], and I was wondering if you
would write a brief LinkedIn recommendation of my work.
I'd love it if you could touch on Y initiative and our collaboration on Z. Just
three to five sentences is all I'm after.
I know a recommendation from you will significantly elevate my profile. I
greatly appreciate your time, and hope to hear from you soon.
Thank you,
[your name]

31. LinkedIn
Connections
• 50 connections for a complete profile and
500 connections to be taken serious.
• Always add to the connection request.
• Connect to 2nd degrees (co-workers, peers,
recruiters, decision makers).
• Participate, Post, Participate.
• Save connection templates for future use.

32. LinkedIn
Build Your Network
• Scott Raether – AFRC
• Jason Boone – SAIC
• Donna Baylor – TAP
• Lisa Herbert – Accenture Federal Svc
• Brian Scott – Adaptive Solutions
• Matt Miller – ADB Companies
• Ken Miller – Air Products
• Chris Walton – Apex Systems
• Dean Espenschied – Archer Daniels
• Ashley Maetas – Ascent, LLC
• Katelyn Blair – BJC
• JD Skaggs – BJC
• Chris Coughlin – Beacon Hill
• John Wesley – BNSF Railway
• Bunge – Samantha Graham
• DeAnn Mooney – C5T
• Sanford Artman – CASY/MSCCN
• Brian Draper – Centene
• Sean Sawyers – Chameleon Integrated
• Ola Ayeni – Claim Academy
• Corey Williams – Combined Insurance
• Andrea Sanderson – Defense Intel Agency
• Ann Heinly – Enterprise
• Patrick Christie – Express Scripts
• Christine Wojda – Jet Aviation
• Jay Miller – MasterCard
• Chris Anderson – Mercy Hospital
• John Hansley – Monsanto
• Alejandro Cornejo – Monsanto
• Brian Dillard – NGA
• Lewis Collins – NJVC
• Jonas Patterson – NJVC
• Linda Hoffman – PNC Bank
• Anna Carr – Rose International

33. LinkedIn
Job Search – Open Candidates
Go to Preferences and LinkedIn Jobs.
• Fill in some brief information about the
types of roles you are interested in.
• Now, you can privately indicate to
recruiters on LinkedIn you are searching
for employment

34. LinkedIn
Job Search
• Direct Networking
• LinkedIn’s Job Board
• Update Feed
• Group Jobs Tab
• Company Pages

35. LinkedIn
Leverage the Job Search
1. Make your Profile complete and robust, adding your accomplishments.
Make certain that you go above and beyond just listing your current and
past employers and roles to include relevant accomplishments.
2. Research your competitors.
Do your own search for people who currently have the jobs you are most
interested in pursuing, and mimic them.
3. Leverage LinkedIn Groups and Updates.
Join the same LinkedIn groups as the people who hold the jobs you seek
belong to. Look at the updates they post, and post similar things.
4. Focus on your target employers.
Network and get connections in your target companies. That way, you will
show up as a connection for LinkedIn’s recruiters referral search.

36. LinkedIn
Groups to Join
• Scott AFB – Community Job Board
• St. Louis Networking Event
• St. Louis Employment Network
• LinkedIn Working St. Louis
• AFCEA Scott – St. Louis Chapter
• Metro East St. Louis Network
• St. Louis Recruiter Professionals
• US Air Force
• Full Scope Poly Recruiters
• Scott AFB Cleared Professionals
• Military Spouse Employers
• The Recruiter.com Network
• St. Louis Job Angels
• Military Spouse Professionals
• Top Secret Careers
• Job Postings Group
• Veterans Hired
• G.I. Jobs
• Scott Air Force Base
• Military Veteran Recruiters
• Hiring Our Heroes
• Veteran Mentor Network
• Social Media for Job Search
• Scott AFB Transition Recourses
• Connected STL – Networking Group
• Veteran Job Opportunities
• Military Transition Assistance
• SAFB IT Professionals
• St. Louis Talent Acquisitions Network
• We Hire Heroes – Veterans Employment

37. LinkedIn
10 Things to do Today on LinkedIn
1. Update your profile
2. Add skills
3. Get Involved
4. Give Endorsements
5. Give and ask for recommendations
6. Connect
7. Join Groups
8. Review Job Board
9. Follow Companies
10. Go there daily