Kubient Increases Conversions 400% on Auto Insurance Quotes from Leading Carrier

1. SOLUTION
Kubient focused on distributing the ads on our direct publishers in placements that fully
capture the user’s attention, versus showing the ads on low value placements that have
misleading KPIs such as high viewability & high completion %, but do not lead towards
increased sales for the client.
INCREMENTAL RESULTS
Kubient video and banner placements had 400% the conversion rate as two of the
market leading DSPs from the same creatives and created an effective pipeline for the
insurance carrier to drive new customers.
ADDITIONAL NOTES
Kubient was also able to lower CPA benchmarks over 30% by targeting non-customers,
leveraging real-time competitor search and audience data, and accessing
complementary business segments (I.e. in-market auto intenders aged 18-34).
Kubient Increases Conversions 400% On Auto
Insurance Quotes From Leading Carrier
A p r i l 2 0 1 9
CHALLENGE
A leading Top 3 Auto Insurance Carrier sought out Kubient to improve conversions on a national CPL (Video & Display) campaign.
400%
A Leading Auto Insurance
Carrier Increased Their
Conversion Rate by 400%
I NCREASE CONVERSI ONS
LEADING DSPs KUBIENT
www.kubient.com
520 Broadway, Suite 200 • Santa Monica, California • 90401
scott.stevenson@kubient.com(303)246-5711