media work for school

1. By Scott Galloway

2.  In Music Videos, the convention of lip syncing is one
of the most fundamental conventions that the
music video need. Lip Syncing is where the artist
mimes the word and emotions to their song and
then a recorded version is played over the top and
synced to the artists movements. This makes it look
like the artist is singing the version being played.
 (Tubechop below)

3.  This convention is to do with the settings or location the
music video is filmed at. The locations used in the music
video must relate to the genre of the music. This is so the
audience can identify the genre by what’s in the video and
where it is set. For example, the sreeen shots below have
been taking from pop music videos. These are generally set
at parties with everyone having a good time

4.  To keep a music video fresh and interesting for the
viewers to watch, Music Videos will contain more
than three locations which the artist is preforming in
or that something is happening in. This catches the
audience attention and makes them watch on to see
where the artist will be next.

5.  In Music Videos, there are generally a lot of close
ups of the artist or the members of the band which
are in the music video. This helps the audience
relate to the artists on screen and gives a more
personal performance to the viewers, as if they are
singing directly to them.

6.  The main type of editing used in Music Videos is
montage editing. This is where a number of shots
are put together to show the passing of time. In
Music Videos, lots of different shots of the artist
singing, dancing or acting is put together to show
emotion or meaning behind the video.
 (Tubechop below)

7.  Another way to keep the music video fresh and
exciting for the viewers is to contain a number of
other shot types as well as close ups of the artist.
This is also another way to keep the audience
watching and create an original and interesting.

8.  High Angles are generally used in female artists
video. It is used to make the female artist look sexy
and attractive to the viewer and can also highlight
some of their features. Although, some people
object to this as they say it under-minds and
oppresses the artists and it makes them seem
vulnerable.