2. Before You Make a Move…
- Google yourself
- What’s worse than something coming up? Nothing.
- Manage your online reputation
- Set up Google Alerts for your name
- Check SocialMention.com
- Add your profiles to directories
- Grab your name on social sites: Knowem.com
3. Before You Make a Move…
- Clean up your digital footprint
- No:
- Incriminating photos/content
- Trash talking past employers/employees
- Profanity
- Constant negativity
- Poor grammar
4. Before You Make a Move…
- Google+: Be there or be lost in cyberspace
- Search optimization
- Networking
- Blogging properties
- Trend and content mining opportunities
7. LinkedIn Love
- Fill out your entire profile and be honest
- Link to other social profiles, blog RSS feed, SlideShare
- Ensure your profile picture is consistent with other socnets
- Optimize your profile with keywords
- Join industry groups managed by target companies
- Contribute to Answers by your connections and others
- Don’t connect status updates to your Twitter feed
- Follow target companies
- Ask for recommendations
8. Twitter Tips
- Follow target companies and their employees
- Use Hootsuite or TweetDeck to set up searches for companies and hashtags
- Tweet industry info, retweet influencers and interact
- Use directories (Twellow, WeFollow)
- Tell followers you’re looking. #Twesume?
- Do you have Klout?
Join Twitter Chats: Search Hashtags:
#PRStudChat #PRJobs
#PRWebChat #PRJob
#PR20Chat #EntryPR
#CommsChat #HAPPO
9. Facebook Finds
- Clean up your Timeline—go ALL the way back
- Revisit privacy settings
- Use a professional shot for your profile pic; choose a personality shot for your cover photo
- Add professional apps
- BranchOut
- BeKnown
- In the Door
- TheWhoButton
- Like target companies’ pages
13. Video Resume Tips
- Ask yourself:
- Is it relevant for the position?
- Is it a good fit for the company culture?
- Does it offer something different/more than your resume?
- Is it creative, fun, sharable?
15. Infographic Know-How
- Not for all application systems
- Keep it relevant for the position
- Use color and sections
- Link to website, socnets
- Automatic generators:
- Visualize.me
- Kinzaa
- Re.vu
16. Bloggers Welcome
- Writing your own blog:
- Gives you street cred
- Demonstrates your writing skills and thinking
- Allows you greater SEO/findability
- Helps you hone your skills
- Adds a great interview talking point
- Comment on influential blogs
- News
- Industry
- Local PR/SM rock stars
- Target companies
- Contribute guest posts/enter contests
18. Job-Related Apps 77% of job seekers use
mobile apps during their
- LinkUp job hunt. - Mashable
- Searches jobs on company sites
- LunchMeet
- Find other people in your area for networking
- Uses LinkedIn to broadcast you’re free
- Pocket Resume
- Customize your resume for each job
- App pulls info from your LinkedIn profile
- Export to PDF
- JibberJobber.com (not mobile app)
- Online organization tool
- Where you’ve applied, status
20. In the Hot Seat
- If you’re interviewing for a social media position:
- Understand how brands/businesses use social media
- Have your list of favorites ready to go
- Be prepared with campaign metrics from your internships
- Tip: I don’t care about your organization’s number of FB likes
- How did you come up with fresh content?
- Think outside Facebook
- How do you keep up with the ever-changing SM realm?
21. You Landed It!
- Once you are part of the team:
- Know your company’s social media policy
- Client disclosures/transparency/permission
- Remember, you now have a day job
- Discuss how much time you can allot for social media research
- Think before you tweet or post
- Root your recommendations in research
- Don’t turn down any opportunity, offer new ideas, ask lots of
questions and be a sponge
