This is a presentation I did at Volta Labs in Halifax on "Marketing trends, topics and to dos". Touches on a lot of important factors faced by today's business owners and marketers.

1. #Marketing… Trends, Topics and To Dos
October 2018

2. Who is this guy?
• Co-own a boutique marketing shop
– Clients in Canada and US
– CMO for hire or marketing partner
• 20+ years of experience
– Ad agencies in Halifax and Toronto
– Marketing and sales roles
• Heavily invested in helping startup space
– Mentor and advisor roles

4. WORLD WE LIVE IN

5. Busy Times
https://youtu.be/2IcpwISszbQ

6. Today’s Discussion… 10 Topics and Trends
1. Audience Understanding
2. Branding and ‘creative’ storytelling
3. ‘Path to Purchase’
4. Mobile
5. Social Media
6. Video and Content Planning
7. Influencers and Advocates
8. Search
9. Big Data, AI and machine learning
10. Key Performance Indicators

7. AUDIENCE COMES FIRST

9. Talk to Them!

10. Build Buyer Personas

12. BRAND OR BUST

13. Now you see them…
Interbrand Top 100 - 2007

14. Now you don’t
Interbrand Top 100 - 2017

16. Good Brands tell GREAT Stories

17. BUILDING A PATH TO PURCHASE

18. It start with Research and Analysis…

19. NEVER STOP MARKETING

21. THINK MOBILE FIRST

22. Mobile Experience in 2002

23. Mobile Experience in 2018

26. SOCIAL MEDIA SELLS

31. DO GOOD CONTENT & SMART
DISTRIBUTION

32. What is Content Marketing?

33. Develop Smart Content and Plan it out

34. IMPACT OF INFLUENCERS AND
ADVOCATES

38. SHIFT IN “SEARCH”

43. And don’t forget ‘Visual Search’

44. ACT ON BIG DATA & AI

45. Knowledge is Power…
… But how to action it

46. AI and Machine Learning: Definitions
Artificial Intelligence is the broader concept of machines
being able to carry out tasks in a way that we would
consider “smart”.
And,
Machine Learning is a current application of AI based
around the idea that we should really just be able to give
machines access to data and let them learn for
themselves.

49. ESTABLISH & RESPOND TO KPIS

50. Unique to each Business

51. Track
Evaluate
Rework
Repeat

52. THE LAST WORD…

53. Your ‘to dos’ or take-aways
Human Factor
Brand Power
Strategy Down
Be Creative
Track & Act
Resource Right

54. QUESTIONS?
sean@dashboardmarketing.ca
dashboardmarketing.ca