Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Black Hat/White Hat: Negative SEO
Intro to Negative SEO
• Penalizing your opponents
• Not talked about enough
Analogies
Jim: 10 race cars
Garret: 10 houses on a block
Garret: Worse than a hack
Cade: Like not buying the full page ad
...
Ethics & Morality
In war, are all bets off?
Do you have different rules when you are under attack?
Yesterday’s guidelines ...
Legality
Fraud
Slander/Libel
Tortious Interference?
1st amendment?
digital picket sign
Proof?
Are these bad links?!
Can yo...
Anchortext
- Heavy focus / keywords
- Bad words
- Bad targets
- Defense: Monitor & Disavow
(Monitor with Google alerts, ya...
Known Link Networks
- Text Link Ads
- Link Worth
- Intellinks
- Link Vehicle
- Buildmyrank.com
- Defense: Monitor & Disavow
Link removal attack
- Contact webmasters of authority sites
- Angry, Threaten legal action
- Fake Link Removal Service
- D...
302 redirects
- URL shorteners: tinyurl
- Offsite linking
- (old msn bowling technique)
- Defense: Authority
(Monitor with...
DNS(A records) of banned sites
- Get deindexed
- DNS attack
- Free DNS
- Cade: Social engineering / domain hijacking
- Gar...
Google suggest reputation
- Use proxies for volume
- Randomize user agents
- Mechanical Turk
- Defense: Strength & variety...
Duplicate content attack
- CGI proxies
- Parameters
- Cross domain canonicals
- Inbound links
- Defense:
Canonical tags, S...
Email attack
- Black list / DNSBL
- Unsubscribe
- From
- We buy/sell links (send to Google!)
- Defense?
Email attack
Google / Yelp Review attack
- Manual library / coffeeshop
- Build trusted profiles
- Mix with Reddit reputation attack
- D...
Map attack
- NAP citation confusion attack
- Claim & close
- Defense: Claim & build citations
Server DDOS attack
- Hackerslist.com
- $300 xbox hackers
- Report site as down
- Defense: Cloudflare
Monitor uptime with p...
Ripoff reputation sites
- Inbound links, tier 3
- Get good reviews ranked on a bad site
- Ripoffreport, scamclub, complain...
Badware reputation attack
- Macafee, webroot, et al
- Defense: Monitor & resubmit
Content Marketing For Evil
- Slideshare, at al
- Defense: Claim your branded properties
DMCA complaints
- google
- host
- Registrar
- Trademarked domains
- Defense: Relationships, Lawyers
Reddit reputation attack
- Austin
- LGBT
- Use viral petitions, get them ranked!
- Defense: Build your brand/culture now.
Comments / html injection
- no index (reputation.com)
- canonicals,
- infecting a site with display messages like
‘This si...
Outright illegal hacking
- WMT & reinclusion requests, change address,
deindexation
- Passwords
- Insecure site/ CMS/ plug...
Facebook Page
- - Get fake users
- - Report
- Defense: Good numbers of real users
Business disruption
- Job listings
- Online resumes
- Hire staff away
- Defense: Trust
Próxima SlideShare
Cargando en…5
×

SearchCon 2015 | Negative SEO: Attack & Defense

Negative SEO presentation from our Black Hat/White Hat panel at SearchCon

  • Sé el primero en comentar

SearchCon 2015 | Negative SEO: Attack & Defense

  1. 1. Black Hat/White Hat: Negative SEO
  2. 2. Intro to Negative SEO • Penalizing your opponents • Not talked about enough
  3. 3. Analogies Jim: 10 race cars Garret: 10 houses on a block Garret: Worse than a hack Cade: Like not buying the full page ad Flyers for painter Business Disruption Hacking is short-term SERPs arelongterm
  4. 4. Ethics & Morality In war, are all bets off? Do you have different rules when you are under attack? Yesterday’s guidelines are today’s penalties
  5. 5. Legality Fraud Slander/Libel Tortious Interference? 1st amendment? digital picket sign Proof? Are these bad links?! Can you sue Google to take you from page 1? Who are the expert witnesses?
  6. 6. Anchortext - Heavy focus / keywords - Bad words - Bad targets - Defense: Monitor & Disavow (Monitor with Google alerts, yahoo alerts, mention.com, monitorbacklinks.com)
  7. 7. Known Link Networks - Text Link Ads - Link Worth - Intellinks - Link Vehicle - Buildmyrank.com - Defense: Monitor & Disavow
  8. 8. Link removal attack - Contact webmasters of authority sites - Angry, Threaten legal action - Fake Link Removal Service - Defense: Relationships Monitorbacklinks.com
  9. 9. 302 redirects - URL shorteners: tinyurl - Offsite linking - (old msn bowling technique) - Defense: Authority (Monitor with Moz) https://www.seroundtable.com/google-manual-action-302-links-18727.html
  10. 10. DNS(A records) of banned sites - Get deindexed - DNS attack - Free DNS - Cade: Social engineering / domain hijacking - Garret: hotmail lost - Defense: Authority
  11. 11. Google suggest reputation - Use proxies for volume - Randomize user agents - Mechanical Turk - Defense: Strength & variety of suggestions
  12. 12. Duplicate content attack - CGI proxies - Parameters - Cross domain canonicals - Inbound links - Defense: Canonical tags, Search Friendly URLs Monitor with copyscape.com
  13. 13. Email attack - Black list / DNSBL - Unsubscribe - From - We buy/sell links (send to Google!) - Defense?
  14. 14. Email attack
  15. 15. Google / Yelp Review attack - Manual library / coffeeshop - Build trusted profiles - Mix with Reddit reputation attack - Defense: Build profiles proactively Request removal of bad reviews (never hurts)
  16. 16. Map attack - NAP citation confusion attack - Claim & close - Defense: Claim & build citations
  17. 17. Server DDOS attack - Hackerslist.com - $300 xbox hackers - Report site as down - Defense: Cloudflare Monitor uptime with pingdom.com
  18. 18. Ripoff reputation sites - Inbound links, tier 3 - Get good reviews ranked on a bad site - Ripoffreport, scamclub, complaintsboard - Defense?
  19. 19. Badware reputation attack - Macafee, webroot, et al - Defense: Monitor & resubmit
  20. 20. Content Marketing For Evil - Slideshare, at al - Defense: Claim your branded properties
  21. 21. DMCA complaints - google - host - Registrar - Trademarked domains - Defense: Relationships, Lawyers
  22. 22. Reddit reputation attack - Austin - LGBT - Use viral petitions, get them ranked! - Defense: Build your brand/culture now.
  23. 23. Comments / html injection - no index (reputation.com) - canonicals, - infecting a site with display messages like ‘This site may harm your computer’ - Defense: Secure programming, updates
  24. 24. Outright illegal hacking - WMT & reinclusion requests, change address, deindexation - Passwords - Insecure site/ CMS/ plugin - Defense: Security, updates, passwords
  25. 25. Facebook Page - - Get fake users - - Report - Defense: Good numbers of real users
  26. 26. Business disruption - Job listings - Online resumes - Hire staff away - Defense: Trust

×