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Black Hat tools for White Hat SEO
Intro to Blackhat
• Penalizing your opponents
• Automation
• Penalties
Whitehat? REALLY?
Guest posting
Link baiting
Abnormal / unnatural focus on EDU/GOV
Broken link building
Viral/meme
Bulk em...
Ethics
• Working to make it happen (Garret)
• Fundamental vs Technical (Cade)
Black hat parts of white hat seo
• WMT shows you are an SEO
• You are manipulating results with 1400 word articles
• Cast ...
Black hat parts of white hat seo
Blackhat Processes
• Keyword Research
• Spinning articles
• Outreach research
• Link verification
• Getting things indexed
Intro to Blackhat
• Penalizing your opponents
• Automation
• Penalties
Whitehat Processes
• Persona Research
• Keyword Research
•Check Rankings*
• Content Creation
• Outreach research
• Perform...
Keyword Research
Check Rankings: Proxies
Content Creation
• Kontent Machine
• Article Builder
• Best Spinner
• *both black and whitehat do this
Content Creation
Content Creation
Outreach research
Outreach research
Outreach research
Outreach research
Disavow Links
• Scrapebox
to check DA,
indexation
Reporting Metrics: Scrapebox
Scrapebox:Broken Link Building
• Broken link
checker
Get an “in” for link building
• Broken link
• Malware
Local: Find citations
• It's also great for local seo by finding
competitors citation sources (input their NAP
as keywords...
Link Building
Link Building
Link Building
Local: Find citations
Scrapebox
Find relevant blogs, forums, tumblrs, etc.
Blackhat Tools
Scrapebox
SEO presser
Microniche finder
Image grabber
Best spinner
Ulitmate demon
Blackhattools.com
Gsa ran...
Resources
https://www.searchenginejournal.com/using-black-hat-tools-white-hat-purposes/68455/
http://www.pushon.co.uk/blog...
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SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott

Blackhat tools for whitehat seo

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SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott

  1. 1. Black Hat tools for White Hat SEO
  2. 2. Intro to Blackhat • Penalizing your opponents • Automation • Penalties
  3. 3. Whitehat? REALLY? Guest posting Link baiting Abnormal / unnatural focus on EDU/GOV Broken link building Viral/meme Bulk emailing link removal requests
  4. 4. Ethics • Working to make it happen (Garret) • Fundamental vs Technical (Cade)
  5. 5. Black hat parts of white hat seo • WMT shows you are an SEO • You are manipulating results with 1400 word articles • Cast aspersions on your industry • “Questions to ask before hiring an SEO” • Analytics Is a must have- Must see bounce rate, engagement •Garret has site with 1% bounce rate
  6. 6. Black hat parts of white hat seo
  7. 7. Blackhat Processes • Keyword Research • Spinning articles • Outreach research • Link verification • Getting things indexed
  8. 8. Intro to Blackhat • Penalizing your opponents • Automation • Penalties
  9. 9. Whitehat Processes • Persona Research • Keyword Research •Check Rankings* • Content Creation • Outreach research • Performance* •Architecture / Easy navigation* •Conversion optimization* •Disavow links •*both black and whitehat
  10. 10. Keyword Research
  11. 11. Check Rankings: Proxies
  12. 12. Content Creation • Kontent Machine • Article Builder • Best Spinner • *both black and whitehat do this
  13. 13. Content Creation
  14. 14. Content Creation
  15. 15. Outreach research
  16. 16. Outreach research
  17. 17. Outreach research
  18. 18. Outreach research
  19. 19. Disavow Links • Scrapebox to check DA, indexation
  20. 20. Reporting Metrics: Scrapebox
  21. 21. Scrapebox:Broken Link Building • Broken link checker
  22. 22. Get an “in” for link building • Broken link • Malware
  23. 23. Local: Find citations • It's also great for local seo by finding competitors citation sources (input their NAP as keywords -competitorsite.com)
  24. 24. Link Building
  25. 25. Link Building
  26. 26. Link Building
  27. 27. Local: Find citations
  28. 28. Scrapebox Find relevant blogs, forums, tumblrs, etc.
  29. 29. Blackhat Tools Scrapebox SEO presser Microniche finder Image grabber Best spinner Ulitmate demon Blackhattools.com Gsa ranker Gscraper Traffic Booster Pro V3 Rankwyz
  30. 30. Resources https://www.searchenginejournal.com/using-black-hat-tools-white-hat-purposes/68455/ http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/ http://backlinko.com/white-hat-seo https://moz.com/blog/white-hat-seo-it-fing-works-12421 http://www.linkresearchtools.com/case-studies/scrapebox-seo-workflows/ http://www.elephate.co/guide-white-hat-seo-scrapebox/ https://www.quicksprout.com/the-advanced-guide-to-link-building-chapter-8/

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