SearchCon 2016 | Data Talks, We Listen with Britney Muller

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Britney muller-search con-2016

Marketing

@BritneyMuller 3
1. Listening To Data
2. Parallel Thinking
3. CRO & Content: Pivot or Die
4. Case Study
5. Actionable Takeaways
Big Take Away: Out Care Your Competition!

@BritneyMuller 5
“The future belongs to the data ninjas,
analysts and scientists. 90% of the world’s
data has been created in the last 2 years...”
- Jeremy Waite

@BritneyMuller 10
Parallel Thinking
And Statistical Analysis Drives Data

@BritneyMuller 11
Ford was built on parallel thinking

@BritneyMuller 12
CRO & Content Marketing
Content is changing rapidly!

@BritneyMuller 13
74% Of All Internet Traffic In 2017
Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

@BritneyMuller 14
84% Of All Internet Traffic In 2018
Will Be Video
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

@BritneyMuller 17
540px X 400px
2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

@BritneyMuller 18
Increase Play Rate By 19% With A Color Change

@BritneyMuller 19
Customizing Video Thumbnails Can
Increase Play Rate By 38%
Pro Tip: Always use audio!!! G is transcribing video audio and using for knowledge graph, indexing, etc.

@BritneyMuller 21
What Are You Target Markets
Looking For In Different Stages Of
Acquisition?

@BritneyMuller 22
Cosmetic Medical Procedure
Candidates Only Search For 2
Things Before A Consultation.

@BritneyMuller 24
We Are
Drowning In
Information…
But Starved For
Knowledge

@BritneyMuller 26
“The greatest value of a
picture is when it forces us
to notice what we never
expected to see.” -John
Turkey

@BritneyMuller 27
This is where D3, SVG, Javascript, Tableau, python, igraph, etc. all
come into play!

@BritneyMuller 29
Foundational
Data
You wouldn’t build a house without a foundation.
So, why build a website without research?
Photo: http://www.american-waterworks.com/wp-content/uploads/2014/12/foundation-repair-minnesota.jpg

@BritneyMuller 30
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ure et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in reprehend erit in voluptate velit esse
cillum. Lorem sipsum dolor set amet.
BRAUMGroup
Presentation Title Name

@BritneyMuller 32
You don’t need to know
code to do this!!!

@BritneyMuller 37
Out Care Your Competitors

@BritneyMuller 38
Big Data: What It Doesn’t Tell You
Case Study

@BritneyMuller 45
Actionable Take Aways
Tools of the trade

@BritneyMuller 46
Do you provide clients with monthly
GA Reports?

@BritneyMuller 47
GA Custom Reports Hack
Build a custom dashboard to set and forget

@BritneyMuller 51
74% will abandon a
mobile site if it takes
more than 5 seconds
to load.
74%

@BritneyMuller 52
Make your website 68% faster with one line of code!

@BritneyMuller 53
Pre-resolve DNS hostnames for links later in the
page:
<link rel=”dns-prefetch” href=”hostname-to-resolve.com”>
Initiate early fetch for current navigation links
(Chrome):
<link rel=”subresource” href=”/javascript/myapp.js”>
Prerender page in background for future
navigation (CTA!):
<link rel=”prerender” href=”//example.com/call-to-action.com”>

@BritneyMuller 54
Which image is compressed by -65%?!?

@BritneyMuller 57
b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b

@BritneyMuller 60
Gregory Ciotti @- Kiss Metrics: https://blog.kissmetrics.com/eye-tracking-studies/

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SearchCon 2016 | Data Talks, We Listen with Britney Muller

1. @BritneyMuller 1 Data Talks, We Listen Pryde Marketing

2. @BritneyMuller 2

3. @BritneyMuller 3 1. Listening To Data 2. Parallel Thinking 3. CRO & Content: Pivot or Die 4. Case Study 5. Actionable Takeaways Big Take Away: Out Care Your Competition!

4. @BritneyMuller 4 Listening To Data

5. @BritneyMuller 5 “The future belongs to the data ninjas, analysts and scientists. 90% of the world’s data has been created in the last 2 years...” - Jeremy Waite

10. @BritneyMuller 10 Parallel Thinking And Statistical Analysis Drives Data

11. @BritneyMuller 11 Ford was built on parallel thinking

12. @BritneyMuller 12 CRO & Content Marketing Content is changing rapidly!

13. @BritneyMuller 13 74% Of All Internet Traffic In 2017 Will Be Video 2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

14. @BritneyMuller 14 84% Of All Internet Traffic In 2018 Will Be Video 2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

15. @BritneyMuller 15

16. @BritneyMuller 16 Video Size Matters

17. @BritneyMuller 17 540px X 400px 2014 Cisco Forecast : http://www.reelseo.com/2018-internet-traffic-video/#ixzz3neudSNFm

18. @BritneyMuller 18 Increase Play Rate By 19% With A Color Change

19. @BritneyMuller 19 Customizing Video Thumbnails Can Increase Play Rate By 38% Pro Tip: Always use audio!!! G is transcribing video audio and using for knowledge graph, indexing, etc.

20. @BritneyMuller 20 CRO > SEO

21. @BritneyMuller 21 What Are You Target Markets Looking For In Different Stages Of Acquisition?

22. @BritneyMuller 22 Cosmetic Medical Procedure Candidates Only Search For 2 Things Before A Consultation.

23. @BritneyMuller 23

24. @BritneyMuller 24 We Are Drowning In Information… But Starved For Knowledge

25. @BritneyMuller 25

26. @BritneyMuller 26 “The greatest value of a picture is when it forces us to notice what we never expected to see.” -John Turkey

27. @BritneyMuller 27 This is where D3, SVG, Javascript, Tableau, python, igraph, etc. all come into play!

28. @BritneyMuller 28

29. @BritneyMuller 29 Foundational Data You wouldn’t build a house without a foundation. So, why build a website without research? Photo: http://www.american-waterworks.com/wp-content/uploads/2014/12/foundation-repair-minnesota.jpg

30. @BritneyMuller 30 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ure et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehend erit in voluptate velit esse cillum. Lorem sipsum dolor set amet. BRAUMGroup Presentation Title Name

31. @BritneyMuller 31

32. @BritneyMuller 32 You don’t need to know code to do this!!!

33. @BritneyMuller 33

34. @BritneyMuller 34

35. @BritneyMuller 35

36. @BritneyMuller 36

37. @BritneyMuller 37 Out Care Your Competitors

38. @BritneyMuller 38 Big Data: What It Doesn’t Tell You Case Study

39. @BritneyMuller 39

40. @BritneyMuller 40

41. @BritneyMuller 41

42. @BritneyMuller 42

43. @BritneyMuller 43

44. @BritneyMuller 44

45. @BritneyMuller 45 Actionable Take Aways Tools of the trade

46. @BritneyMuller 46 Do you provide clients with monthly GA Reports?

47. @BritneyMuller 47 GA Custom Reports Hack Build a custom dashboard to set and forget

48. @BritneyMuller 48

49. @BritneyMuller 49

50. @BritneyMuller 50

51. @BritneyMuller 51 74% will abandon a mobile site if it takes more than 5 seconds to load. 74%

52. @BritneyMuller 52 Make your website 68% faster with one line of code!

53. @BritneyMuller 53 Pre-resolve DNS hostnames for links later in the page: <link rel=”dns-prefetch” href=”hostname-to-resolve.com”> Initiate early fetch for current navigation links (Chrome): <link rel=”subresource” href=”/javascript/myapp.js”> Prerender page in background for future navigation (CTA!): <link rel=”prerender” href=”//example.com/call-to-action.com”>

54. @BritneyMuller 54 Which image is compressed by -65%?!?

55. @BritneyMuller 55

56. @BritneyMuller 56

57. @BritneyMuller 57 b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b

58. @BritneyMuller 58

59. @BritneyMuller 59

60. @BritneyMuller 60 Gregory Ciotti @- Kiss Metrics: https://blog.kissmetrics.com/eye-tracking-studies/

61. @BritneyMuller 61

62. @BritneyMuller 62

63. @BritneyMuller 63

64. @BritneyMuller 64

65. @BritneyMuller 65