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May 12 & 13, 2016
Breckenridge,
Colorado
TRACY MALONE
Marketing | Entrepreneur | Speaker
www.TracyAMalone.com | @TracyAMalone
SOCIAL FOOTPRINT
Time to Manage YOURS
SEO
MY FIRST WEBSITE
Was featured in the “New York Times”
As the “Reunion of the Future”
www.TracyAMalone.com | @TracyAMalone
Times have changed
GOAL
Front Page of Google
WHO IS?
•1990
ARCHIE – 1990
VERONICA & JUGHEAD - 1991
•1995
CASH MACHINE
Google is a computer software and
a web search engine company that has
been acquiring, on average, more than one
company p...
https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
SEARCH ENGINES DRIVE TRAFFIC
but they are not
the only game
in town
Lottery
Volunteer Please
SOCIAL NETWORKS
SEARCH ENGINES
GOOGLE YOURSELF
SURPRISE!
You are on page one – you probably didn’t know
what is a social footprint?
unlike footprints left in the sand, our online data trails often
sticks around long after the ...
Jim
Kreinbrink
HOTEST SEO TREND
YouTube Gets Indexed
GOOGLE OWNS YouTube
Why is YouTube Search Important?
Every minute, 100 hours of videos are uploaded
to YouTube. The site gets up to 30 million...
• number of views
• how long users watch it
• how many positive ratings and comments
• number of channel subscribers
• how...
www.TracyAMalone.com | @TracyAMalone
If you can tap into the traffic and
publicity YouTube offers, you could
instantly sho...
www.TracyAMalone.com | @TracyAMalone
WORDSWAG
APP TUTORIAL
TRACYAMALONE
use the YouTube keyword tool to find low competition.
keywords help YouTube determine if your content is
relevant, and the...
Customize the Video Thumbnail
do engage ~ connect ~ supply content
• find helpful sources
• share helpful information
• build your followers
• have cont...
33.4K impressions
28 days - 233 tweets
1068 profile visits
WHAT ARE YOUR GOALS
brand awareness
lead generation
thought leadership
WHO ARE YOU LOOKING FOR?
45% of LI users are
upper ranks of their
industries, managers,
VP's, CEOs...
LinkedIn
company pages
slideshare
publishing
your wall
sponsored content
groups
ROI - measurements
• page follows
• post c...
WHAT/WHERE TO SHARE
slideshare – 70M unique monthly visitors
tip- link images and keywords back to your website for increa...
stats
www.TracyAMalone.com | @TracyAMalone
isn’t Pinterest just
pretty pictures?
www.TracyAMalone.com | @TracyAMalone
ENGAGES
MORE
DRIVES
REVENUE
FACTS
• 70 million users
• 11 unique million monthly
• fa...
110
MILLION
RESULTS
114,000 repins
67,000 repins
13,000 repins
Who cares
about
cupcakes?
titles
descriptions
keywords
17,000 repins
#hashtags
7,000 repins
Drive Traffic
Social media
ADD SOCIAL TO YOUR SEO BOX
What if we put the power
of social media in the
hands of the experts....
You
TRACY MALONE
Marketing | Entrepreneur | Speaker
www.TracyAMalone.com | @TracyAMalone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
SearchCon 2016 | Seo Social Footprint with Tracy Malone
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SearchCon 2016 | Seo Social Footprint with Tracy Malone

Search Con 2016

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SearchCon 2016 | Seo Social Footprint with Tracy Malone

  1. 1. May 12 & 13, 2016 Breckenridge, Colorado
  2. 2. TRACY MALONE Marketing | Entrepreneur | Speaker www.TracyAMalone.com | @TracyAMalone
  3. 3. SOCIAL FOOTPRINT Time to Manage YOURS SEO
  4. 4. MY FIRST WEBSITE Was featured in the “New York Times” As the “Reunion of the Future” www.TracyAMalone.com | @TracyAMalone
  5. 5. Times have changed
  6. 6. GOAL Front Page of Google
  7. 7. WHO IS?
  8. 8. •1990 ARCHIE – 1990 VERONICA & JUGHEAD - 1991
  9. 9. •1995
  10. 10. CASH MACHINE
  11. 11. Google is a computer software and a web search engine company that has been acquiring, on average, more than one company per week since 2010.
  12. 12. https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google
  13. 13. SEARCH ENGINES DRIVE TRAFFIC but they are not the only game in town
  14. 14. Lottery Volunteer Please
  15. 15. SOCIAL NETWORKS
  16. 16. SEARCH ENGINES
  17. 17. GOOGLE YOURSELF
  18. 18. SURPRISE! You are on page one – you probably didn’t know
  19. 19. what is a social footprint? unlike footprints left in the sand, our online data trails often sticks around long after the tide has gone out. And as more internet users have become comfortable with the idea of posting content online, they have also become more aware of the information that remains connected to their name online. www.TracyAMalone.com | @TracyAMalone
  20. 20. Jim Kreinbrink
  21. 21. HOTEST SEO TREND
  22. 22. YouTube Gets Indexed
  23. 23. GOOGLE OWNS YouTube
  24. 24. Why is YouTube Search Important? Every minute, 100 hours of videos are uploaded to YouTube. The site gets up to 30 million visitors each day. Besides being the largest video resource online, YouTube is also the second-largest search engine.
  25. 25. • number of views • how long users watch it • how many positive ratings and comments • number of channel subscribers • how many times your video appears in a user’s playlist • how often it’s added to a favorites list or playlist • how many times it’s been embedded on a website YouTube RANKING FACTORS
  26. 26. www.TracyAMalone.com | @TracyAMalone If you can tap into the traffic and publicity YouTube offers, you could instantly shoot to the top of YouTube’s search results..
  27. 27. www.TracyAMalone.com | @TracyAMalone WORDSWAG APP TUTORIAL
  28. 28. TRACYAMALONE
  29. 29. use the YouTube keyword tool to find low competition. keywords help YouTube determine if your content is relevant, and they help your audience know what your video is about. • tags - use about 10 tags • keywords – include them in your title • description – craft using keywords
  30. 30. Customize the Video Thumbnail
  31. 31. do engage ~ connect ~ supply content • find helpful sources • share helpful information • build your followers • have contact information • consistent branding #hashtags
  32. 32. 33.4K impressions 28 days - 233 tweets 1068 profile visits
  33. 33. WHAT ARE YOUR GOALS brand awareness lead generation thought leadership
  34. 34. WHO ARE YOU LOOKING FOR? 45% of LI users are upper ranks of their industries, managers, VP's, CEOs...
  35. 35. LinkedIn company pages slideshare publishing your wall sponsored content groups ROI - measurements • page follows • post clicks – traffic to site • engagement • inquiries & leads • events registration
  36. 36. WHAT/WHERE TO SHARE slideshare – 70M unique monthly visitors tip- link images and keywords back to your website for increased traffic to your site tip -link your slideshare presentation to your website to gain quality inbound links
  37. 37. stats
  38. 38. www.TracyAMalone.com | @TracyAMalone
  39. 39. isn’t Pinterest just pretty pictures?
  40. 40. www.TracyAMalone.com | @TracyAMalone ENGAGES MORE DRIVES REVENUE FACTS • 70 million users • 11 unique million monthly • fasting growing social • average 1hr 17min day
  41. 41. 110 MILLION RESULTS
  42. 42. 114,000 repins 67,000 repins 13,000 repins Who cares about cupcakes?
  43. 43. titles descriptions keywords 17,000 repins #hashtags 7,000 repins
  44. 44. Drive Traffic Social media
  45. 45. ADD SOCIAL TO YOUR SEO BOX What if we put the power of social media in the hands of the experts.... You
  46. 46. TRACY MALONE Marketing | Entrepreneur | Speaker www.TracyAMalone.com | @TracyAMalone

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