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Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak
strategies. Benchmark
competitors.
#SEJSummit
#Searchmetrics @NickWilsdon
• Lead SEO, Group Optimisation at Vodafone
• SEO, Digital Marketer
• Tesco Personal...
#SEJSummit
#Searchmetrics @NickWilsdon
Learn to Make a Good
Business Case
Be Interested, Open
and Diplomatic
SEO Can Influ...
#SEJSummit
#Searchmetrics @NickWilsdon
• Why are business cases important?
• How can you make them interesting
and accessi...
#SEJSummit
#Searchmetrics @NickWilsdon
Tip: Branding is everything
• Operation Active Defense
• Project Secure Web
• Proje...
#SEJSummit
#Searchmetrics @NickWilsdon
• Cooperation leads to new ideas
• Data sharing opens doors and justifies change
• ...
Improving
Pre-order
Access
Building the
Case
#SEJSummit
#Searchmetrics @NickWilsdon
#SEJSummit
#Searchmetrics @NickWilsdon
Inform Supply Chain
Opportunities for CRM
Data Collection
Enterprise SEO data is essential
Search justified focus on pre-order process
SEO interdependent relationship with other bu...
Which products are
becoming popular in
each market? Can we
identify the launch
cycle?
New tools give easy data access
e.g....
#SEJSummit
#Searchmetrics @NickWilsdon
Understand how public events
will impact product demand
Which upcoming brands shoul...
Seasonal Keyword Heat Map
Optimise Affiliate Traffic
Identified
growing trends
in “offer”
keyword terms
#SEJSummit
#Searchmetrics @NickWilsdon
#SEJSummit
#Searchmetrics @NickWilsdon
#SEJSummit
#Searchmetrics @NickWilsdon
Brand
Generic
Reporting on Brand Activity
#SEJSummit
#Searchmetrics @NickWilsdon
Data for Social
#SEJSummit
#Searchmetrics @NickWilsdon
Opportunities in mobile
search
Personalisation
XML sitemaps
App deep linking
#SEJSummit
#Searchmetrics @NickWilsdon
Learn To Make A
Good Business Case
Be Interested, Open
and Diplomatic
SEO Can Influ...
#SEJSummit
#Searchmetrics @NickWilsdon
@nickwilsdon
https://uk.linkedin.com/in/nickwilsdon
https://plus.google.com/+NickWi...
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick Wilson #SEJSummit
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick Wilson #SEJSummit
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick Wilson #SEJSummit
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick Wilson #SEJSummit
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick Wilson #SEJSummit
From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick Wilson #SEJSummit
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From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick Wilson #SEJSummit

Event: SEJ Summit London Hosted by Searchmetrics

Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.

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From Search to Store: How SEO Can Empower Your Brand’s Business Units By Nick Wilson #SEJSummit

  1. 1. Sebastian Wenzel, Webanalyticsbook Free 30-Day Trial Instant data. Tweak strategies. Benchmark competitors.
  2. 2. #SEJSummit #Searchmetrics @NickWilsdon • Lead SEO, Group Optimisation at Vodafone • SEO, Digital Marketer • Tesco Personal Finance Group, Domino’s Pizza Group Plc., British Gas Plc., MasterCard, Panasonic Group, British Airways
  3. 3. #SEJSummit #Searchmetrics @NickWilsdon Learn to Make a Good Business Case Be Interested, Open and Diplomatic SEO Can Influence Many Business Areas
  4. 4. #SEJSummit #Searchmetrics @NickWilsdon • Why are business cases important? • How can you make them interesting and accessible?
  5. 5. #SEJSummit #Searchmetrics @NickWilsdon Tip: Branding is everything • Operation Active Defense • Project Secure Web • Project Safe Migration • Operation Mobile Fortress
  6. 6. #SEJSummit #Searchmetrics @NickWilsdon • Cooperation leads to new ideas • Data sharing opens doors and justifies change • Every journey begins with a single step
  7. 7. Improving Pre-order Access
  8. 8. Building the Case #SEJSummit #Searchmetrics @NickWilsdon
  9. 9. #SEJSummit #Searchmetrics @NickWilsdon Inform Supply Chain Opportunities for CRM Data Collection
  10. 10. Enterprise SEO data is essential Search justified focus on pre-order process SEO interdependent relationship with other business functions Search data can inform supply chain #SEJSummit #Searchmetrics @NickWilsdon
  11. 11. Which products are becoming popular in each market? Can we identify the launch cycle? New tools give easy data access e.g. cyfe.com and import.io #SEJSummit #Searchmetrics @NickWilsdon
  12. 12. #SEJSummit #Searchmetrics @NickWilsdon Understand how public events will impact product demand Which upcoming brands should we keep an eye on?
  13. 13. Seasonal Keyword Heat Map
  14. 14. Optimise Affiliate Traffic Identified growing trends in “offer” keyword terms #SEJSummit #Searchmetrics @NickWilsdon
  15. 15. #SEJSummit #Searchmetrics @NickWilsdon
  16. 16. #SEJSummit #Searchmetrics @NickWilsdon Brand Generic Reporting on Brand Activity
  17. 17. #SEJSummit #Searchmetrics @NickWilsdon Data for Social
  18. 18. #SEJSummit #Searchmetrics @NickWilsdon Opportunities in mobile search Personalisation XML sitemaps App deep linking
  19. 19. #SEJSummit #Searchmetrics @NickWilsdon Learn To Make A Good Business Case Be Interested, Open and Diplomatic SEO Can Influence Many Business Areas
  20. 20. #SEJSummit #Searchmetrics @NickWilsdon @nickwilsdon https://uk.linkedin.com/in/nickwilsdon https://plus.google.com/+NickWilsdon/

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