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The history of search engines and the future of search

From AltaVista to Lycos to Google we take you through the history of search engines and what the future of search and SEO holds...

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The history of search engines and the future of search

  1. 1. © Search Laboratory Ltd 2013. All rights reserved. Leeds T: +44 113 212 1211 London T: +44 207 147 9980 Search Engines & SEO The History and the Future Jimmy McCann, Head of SEO
  2. 2. Watch the full presentation http://www.searchlaboratory. com/the-past-present-future- of-seo-intro/ Or read the accompanying whitepaper http://www.searchlaboratory. com/past-present-future-of- seo-whitepaper-download/
  3. 3. A Search Engine’s Aim To give users what they are looking for As quickly and efficiently as possible Technological advances Continue to improve this Getting better at thinking like a human
  4. 4. The Future of SEO
  5. 5. SEO 1-10 Consistent SERP = DEAD
  6. 6. SEO 1-10 Consistent SERP = DEAD    
  7. 7. Logged in users growing Gives Google personal data! – Used in addition to your query
  8. 8. With other information Gives search more context! More personalised results, relevant to YOU – In future…. predictive??? Location History Friends
  9. 9. How do we adapt to this? Give users something they like!
  10. 10. Watch the full presentation here

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  • zankke

    Nov. 25, 2014

From AltaVista to Lycos to Google we take you through the history of search engines and what the future of search and SEO holds...

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