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#SMX #32A | @iseff
Spotlight Search, Universal Links, and you
APPLE:
the next king of
search?
#SMX #32A | @iseff
IAN SEFFERMAN
gm
TUNE Marketing
Console
@iseff
#SMX #32A | @iseff
your
mission
control for
mobile
#SMX #32A | @iseff
iOS	
  Spotlight	
   iOS	
  Universal	
  Links	
   Google	
  App	
  Indexing	
  
#SMX #32A | @iseff
SPOTLIGHT
general purpose
iOS search
#SMX #32A | @iseff
UNIVERSAL LINKS
mapping the
web to your app
#SMX #32A | @iseff
APP INDEXING
indexing your
app into Google
#SMX #32A | @iseff
SPOTLIGHT
personalized
(or not)
search content
#SMX #32A | @iseff
#SMX #32A | @iseff
#SMX #32A | @iseff
SPOTLIGHT
uptake in
apps
#SMX #32A | @iseff
SPOTLIGHT
by
category
#SMX #32A | @iseff
SPOTLIGHT
35% in top charts
Top Charts
#SMX #32A | @iseff
UNIVERSAL LINKS
the next
generation of
deep links
#SMX #32A | @iseff
#SMX #32A | @iseff
#SMX #32A | @iseff
UNIVERSAL
LINKS
by
category
#SMX #32A | @iseff
Top Charts UNIVERSAL LINKS
27% in top charts
#SMX #32A | @iseff
UNIVERSAL
LINKS
engagement
since launch
#SMX #32A | @iseff
if ([userActivity.activityType
isEqualToString:CSSearchableItemActionType]) {
// app was opened via spotlight
}
MEASUREMENT
spotlight
referrals
#SMX #32A | @iseff
MEASUREMENT
universal links
referrals
https://alpha.mobileapptracking.com/atomic/
new_game_hard.php?partner_id=1234&sub_campaign=October2015
&sub_placement=SpecialTop
#SMX #32A | @iseff
THANK YOU!
SEE YOU AT THE
NEXT #SMX!

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Apple: The Next King of Search By Ian Sefferman

  • 1. #SMX #32A | @iseff Spotlight Search, Universal Links, and you APPLE: the next king of search?
  • 2. #SMX #32A | @iseff IAN SEFFERMAN gm TUNE Marketing Console @iseff
  • 3. #SMX #32A | @iseff your mission control for mobile
  • 4. #SMX #32A | @iseff iOS  Spotlight   iOS  Universal  Links   Google  App  Indexing  
  • 5. #SMX #32A | @iseff SPOTLIGHT general purpose iOS search
  • 6. #SMX #32A | @iseff UNIVERSAL LINKS mapping the web to your app
  • 7. #SMX #32A | @iseff APP INDEXING indexing your app into Google
  • 8. #SMX #32A | @iseff SPOTLIGHT personalized (or not) search content
  • 9. #SMX #32A | @iseff
  • 10. #SMX #32A | @iseff
  • 11. #SMX #32A | @iseff SPOTLIGHT uptake in apps
  • 12. #SMX #32A | @iseff SPOTLIGHT by category
  • 13. #SMX #32A | @iseff SPOTLIGHT 35% in top charts Top Charts
  • 14. #SMX #32A | @iseff UNIVERSAL LINKS the next generation of deep links
  • 15. #SMX #32A | @iseff
  • 16. #SMX #32A | @iseff
  • 17. #SMX #32A | @iseff UNIVERSAL LINKS by category
  • 18. #SMX #32A | @iseff Top Charts UNIVERSAL LINKS 27% in top charts
  • 19. #SMX #32A | @iseff UNIVERSAL LINKS engagement since launch
  • 20. #SMX #32A | @iseff if ([userActivity.activityType isEqualToString:CSSearchableItemActionType]) { // app was opened via spotlight } MEASUREMENT spotlight referrals
  • 21. #SMX #32A | @iseff MEASUREMENT universal links referrals https://alpha.mobileapptracking.com/atomic/ new_game_hard.php?partner_id=1234&sub_campaign=October2015 &sub_placement=SpecialTop
  • 22. #SMX #32A | @iseff THANK YOU! SEE YOU AT THE NEXT #SMX!