From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: How to Reach Ideal Customers Using Advanced Search & Social Tactics - Given by Sahil Jain, @sahilio - AdStage Inc., CEO & Co-Founder. #SMX #14B
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How To Reach Ideal Customers Using Advanced Search & Social Tactics By Sahil Jain
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Marrying Search & Social Strengths to Drive More Sales
How to Reach
Ideal Customers
Using Advanced
Search & Social
Tactics
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Sahil Jain is the CEO of AdStage, the
leading cross-network online advertising
platform. Previously he dropped out of
High School to be an Engineer at
Yahoo!, left UC Berkeley to join Corp
Dev at AOL and co-founded YC
backed Trigger.io.
A Bit About Me
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3. Consideration
Search Queries:
{keyword} prices,
{keyword} reviews,
{keyword] vs. {keyword},
competitor terms,
best category keywords
Unpublished Sponsored Tweet
Direct Sponsored Content
Dark Sponsored Post
Search Text Ads
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4. Decision
Search & RLSA Text Ads
Search Queries:
Brand keywords
High buying intent keywords
Specific product line, service,
or offering keywords
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Retargeting Can Be Used to Help Accelerate Each Stage
Example retargeting funnel stages, triggered by web custom/tailored audience buckets
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Campaign Targeting:
A) Company + Function + Geo
B) Company + Job Title + Geo
C) Company + Function + Skills + Geo
Step #1
Sponsored Content
Text Ads
Step #2
Form fill for a
demo or gated
content piece
Campaign Targeting:
Custom/Tailored/Customer Match
Audiences matched from your
MA exported leads based on
Lead Status /Campaign
Sponsored Post
Google Display
Sponsored Tweet
Blog content
Infographics
eBooks
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Unpublished Post
Direct Sponsored Content
Promoted Only Tweet
Search Advertising
Customer
1% Lookalike Customer
Custom Audiences
Tailored Audience
Expanded Targeting
Google Analytics
Smart Audiences
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Use Impact Visuals Above, Move Presentation Title As Needed
1. Use customer profiles to inform ad targeting.
2. Align campaigns & budgets to funnel stages.
3. Think about Search & Social in an eco-system.
TAKEAWAYS
LEARN MORE: WWW.ADSTAGE.IO/ACADEMY