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For the Data Scientist, Data Science is complex; for the average business user it is a mystical art form that promises a lot, but often under delivers against expectation. For many established companies the result of this has been a lack of investment in an area that is, for others, quickly becoming an area of competitive advantage.
Helping the business understand the value of Big Data and Analytics, whilst also helping translate their business requirements and expectations, is a critical foundational step of the Data Analytics Lifecycle that can lead to greater investment from the business and greater profit for the organization. By way of customer examples, this presentation discusses the importance of engaging the business early and the importance of being able to tell an engaging story about the ‘Art of the Possible’.