Marcano Footwear, Marcano Sneaker Skins

1. Marcano Footwear
SEBASTIAN MARCANO
Inventor & CEO
MARCANO-FOOTWEAR.LAUNCHROCK.COM
General Grand Track
Sustainability Track
#SMARTPITCH2015

2. WHAT IS THE PROBLEM
-Consumers want more options in being able
to change the look of your favorite sneaker on
the go instantly
-Consumers want new innovations in footwear
-Well I have the answer!

3. THE SOLUTION
Marcano Sneaker Skins can transform popular
athletic footwear by offering custom sneaker
skins that snap on the shoe to change the look
of the sneakers they already own.Marcano
sneaker Skins will use Snap Fasteners attached
to the sneaker skin and shoe. Marcano Sneaker
Skins are made from Eco-friendly materials
and is one step in the right direction toward
sustainable athletic footwear

4. How Marcano Interchangeable
Sneakers work
The product allows the customer to choose
from a variety of classic and new styles in an
array of colors to create and change-up their
footwear quickly and economically. The shoes
changes instantly using snap fasteners on the
sneaker allowing the sneaker to change the
look fast and easily.

5. Marcano Interchangeable skin uppers
concept that snaps on and off easily
using Snap Fasteners

6. Market Target
The estimated number of U.S. establishments is
28,556 and the number of people employed in
this industry is 187,841. The total annual sales
in this industry are $29.1 billion dollars and the
average number of employees per
establishment stands at about 7. The average
sales per establishment (unknown values are
excluded from the average) is about $2.3
million[1]
[1] Dun & Bradstreet, Industry Data for SIC
5661-0000, taken June, 2011
-Footwear lovers teens and young
adults (13-30 yrs old)
-Sneaker Enthusiasts A.K.A. “
Sneaker Heads”
-Fans & Followers of Nike
-Eco-Conscious
-Travelers/Tourists
-Budget Conscious
-Urban Youth

7. Next Stage to Launch/Funding
-Produce a working physical
Prototype
-Get Patent Pending,Trademark,
Copyright
-Raise the Funding through
Crowdfunding
-Market the Concept Social Media
-Potential prototype concept of
Marcano Sneakers Skins using E-
Ink/Color E Paper technology
capabilities and smartphone app
Start-up Expense
Legal $5,000
Insurance $5,000
Website $20,000
Rent(1st + Dep.) $4,000
Patent $5,000
Research & Development $5,000
Advertising $6,000
Total Start-up Expenses $50,000
Start-up Assets
Operating Capital $50,000
Inventory $50,000
Operating Equipment $150,000
Total Assets $250,000
Total Requirements $300,000
GOAL
$1.5 Million

8. The Future
Marcano Sneaker Skins
Prototype Concepts.
Change the Look Instantly
using E-INK/Color E Paper
that allows you to change
the look of the sneaker
using smartphones and
having a sneaker brand
that gives you control in
the look of your sneakers
digitally
E-Ink/Color E Paper
Technology