1. PERSONAL BRAND EXPLORATION
Sebastian Noriega
Project & Portfolio I: Week 1
August 31st, 2023

2. My name is Sebastian Noriega and I am a singer
songwriter from Fort Worth Texas.I grew up with
a very bad stutter and Music was the cure of it.I
was in choir in 6th grade until my freshman year
in community college and I have also been
writing music since my first year in community
college .My Aspirations are to become a
billboard hit writing songwriter and to one day
manage artists and songwriters who want to do
the same and even more in the field of
songwriting.Another dream of mine is to one day
host my own podcast talking to industry
professionals and them telling their stories.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
Musicians and singers (from O’net)
Music Directors and composers (From O’net)
Agents and business managers for artists
performers and athletes
(From O’net)
The Lover Archetype - I believe the way I
go about my work is simply collaboration and
communication based. I thrive off others and
seeing them love what they do an me loving
what I am doing. The only reason I am even
here today is because of my close friendship
with my co-writer. Now I am absolutely In
love with what I do and whoever I work with,
and it makes sense since my brand
archetype is the Lover. I love what I do and
the people who I decide to do it with
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kio Novina
Outreach Plan:
• I will prepare songs to submit for this sync companies
libraries
• Because I have a list of direct emails of companies I will
be communicating by e-mails
• I will follow up whenever I get an Email communicating
back
PROFILE
PICTURE 615 Music group/Warner
Chapel
Sebastian Fabal
Outreach Plan:
• I will prepare songs to submit for this sync companies
libraries
• Because I have a list of direct emails of companies I will
be communicating by e-mails
• I will follow up whenever I get an Email communicating
back
PROFILE
PICTURE
5 alarm Music
411 Music Group
Outreach Plan:
• I will prepare songs to submit for this sync companies
libraries
• Because I have a list of direct emails of companies I will
be communicating by e-mails
• I will follow up whenever I get an Email communicating
back
PROFILE
PICTURE

5. GOALS
Short Term: (Immediately After Graduation, 2025)
To own my own sync songwriting company
In the passed weeks I have been researching how to get into sync
and getting sync companies to put songs into libraries and In a few
weeks I will be submitting songs to companies like 411 music group
and Amusicom.i feel like this is attainable as long as I keep research
and keep doing it and developing it.
Mid Term: (2027)
To have worked with other billboard hit writing songwriters and have a
big network of other songwriters with all of us having big opportunities
with big artists.
In order to do this I need to probably travel and network up in the
passed year I have had songwriting opportunities but none have
landed but if I don’t stop writing and networking I do not see this being
unachievable
Long Term:2030-2033 To be an artist, songwriter and producer
manager
One of my dreams is to become a mentor but also have a network
where I manage aspiring musicians not just artists but even the
people who want to service the artists. I feel as long as I keep leveling
up networking and actually have a catalogue people respect then this
is achievable.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Presentation software
SOFT
HARD
Novice / Adept / Expert
Electronic mail software Novice / Adept / Expert
Think creatively Novice / Adept / Expert
Establishing and maintaining
interpersonal relationships
Novice / Adept / Expert
Financial accounting software
SOFT
HARD
Novice / Adept / Expert
Graphics or photo imaging
software
Novice / Adept / Expert
Updating and using relevant
knowledge
Novice / Adept / Expert
Communicating with people
outside organization
Novice / Adept / Expert

7. I help _artists/companies_____ do
__songwriting_____ by ___writing good
songs and __giving them access to my
art__.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Manager of an new hip hop artist
• Managing my own sync songwriting
company
Education:
• High School Diploma from Boswell High
School,
• Music Business, B.S., Full Sail University (Exp. 2025)
Awards:
• I have no awards directed to my career I
want to pursue but as an aspiring
manager I am trying my hand at
managing my friends Hip Hop career and
that is voluntary
Picture Relevant
to Your Industry
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9. COMPETITION
Jon Bellion
Industry Experience:
• Grammy Award Winning songwriter
Education:
• Five Towns College
Leadership Experience:
• Independently produced and wrote all of his albums
Skills and Proficiencies:
• Rapper
• Singer
• Songwriter
• Beat Boxer
Sebastian Noriega
Overall Online Presence:
• Has 706k followers on instagram and has many songs
with major labels and major artists such as the Jonas
brothers
• Grade: Superior, 95 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Have written and released 4 songs of
my own out on all platforms
• Currently working on helping a friend
release his album
Education:
• Boswell High school
Leadership Experience:
• Managing my own sync songwriting company
• Managing my client who is a new hip hop artist
Skills and Proficiencies:
• Singer
• Songwriter
• Guitar Player
Overall Online Presence:
• I have 300 followers on instagram and connections to
other managers and A&Rs who are young
• Grade: Poor,, or Superior?, 50 out of 100

10. COMPETITION
Jason Boyd or
(Poo Bear
Noteworthy Experience:
• Wrote for Justin Bieber many times
Sebastian Noriega
HEADSHOT HEADSHOT
Industry Experience:
• Wrote for Justin Bieber and is even
how he got discovered
Education:
• Could not be found
Skills and Proficiencies:
• Singer
• Songwriter
Overall Online Presence:
• Has 631k instagram followers
• Acres to Justin Biebers team
• Grade: Superior?,90 out of 100
Industry Experience:
• Have written and released 4 songs of
my own out on all platforms
• Currently working on helping a friend
release his album
Education:
• High School Diploma
Leadership Experience:
• Managing my own sync songwriting company
• Managing my client who is a new hip hop artist
Skills and Proficiencies:
• Singer
• Songwriter
• Guitar Player
Overall Online Presence:
• I have 300 followers on instagram and connections to
other managers and A&Rs who are young
• Grade: Poor,, or Superior?, 50 out of 100

11. BRAND POSITION
For [Sync companies] who [need/want music for
their films], I provide [GOOD
WRITTEN,PRODUCED MUSIC] because [I
WANT TO HELP THEM HAVE GOOD MUSIC
FOR WHATEVER SCENE OR MOVIE THEY
WOULD LIKE AND SEE IN THEIR VISION AS
FELLOW CREATORS.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• South By Southwest
‣ March 8-16th 2023 in Austin Texas
• Sync Con
‣ Dec 1-3rd 2023 in Hollywood
• Sounds of success January 20 2024
‣ Online
Digital Marketing
• Primary Content: To start I will mainly focus on short form
content to grab viewers attention through the music but also
the visuals in the content
• Primary Tools: For my short content I will use Tik Tok and
instagram reels
• Website: I will use my site as a tool to market myself as a
brand and as well as my music to be heard in situations where
their as simple as being used with ads or even writing my own
music to specific movie scenes
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• High School Diploma
Technical Skills
• Electronic mail software
• Presentation software organization name,
• Music or sound edition
• Instant messaging software
Soft Skills
• Getting information
• Singing
• Songwriting
• Thinking creatively
• Communication
• Processing information

14. Sebastian Noriega
You know having trouble finding music for your movies ads? Well, what I do
is write songs specifically for the scenario you see in your head for that ad
or movie. In fact, [I have opportunities for music companies to listen to my
original music every month.
Picture of You
Goes Here

15. REFERENCES
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/13-1011.00
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.-b).
https://www.onetonline.org/link/summary/27-2042.00
Homepage. 411 Music Group. (2023, August 4).
https://www.411musicgroup.com/
Nav. (n.d.). 5 alarm music. 5 Alarm Music. https://www.5alarmmusic.com/
Warner Chappell Production Music. (2017, January 26). 615 music: Production
Music Catalog. http://wordpress.warnerchappellpm.com/our-
libraries/615-music/
Wikimedia Foundation. (2023a, August 19). Poo bear. Wikipedia.
https://en.wikipedia.org/wiki/Poo_Bear
Wikimedia Foundation. (2023b, August 30). Jon Bellion. Wikipedia.
https://en.wikipedia.org/wiki/Jon_Bellion
The #1 Music for Media Conference. HOME. (n.d.). https://synccon.com/
SXSW Conference & Festivals. SXSW. (2023, September 1).
https://www.sxsw.com/
Our upcoming sync summits. SyncSummit. (n.d.).
https://syncsummit.com/events/