From his session at the 2008 NTEN Nonprofit Technology Conference, See3 CEO Michael Hoffman shows you how to mobilize your targeted audience through a Video-Centered Microsite—from development to distribution. He also provides many examples of successful video campaigns that yielded measurable results.

1. A New Tool for Online Campaigns: How to Show, Tell, and Activate with a Video-centric Microsite Michael Hoffman, CEO See3 Communications. www.see3.net

2. What is a Microsite? www.see3.net A Microsite is a website, separate and distinct from an enterprise’s primary site, that focuses on communicating a specific message or selling a product or service. * Courtesy of The Well Advertising, Inc

3. Where does your traffic really come from?

7. www.see3.net The Interactive Campaign Microsite http://mgam.isaca.org/default.aspx?MemberIdISACA=9999999

8. Email link to members Link on ISACA homepage Email link to friends Watch presentation Join ISACA 1 2 3 4 www.see3.net 5 Landing Page with email form

9. www.see3.net The Interactive Campaign Microsite

10. www.see3.net The Interactive Campaign Microsite

11. www.see3.net The Interactive Campaign Microsite

12. www.see3.net BMW “Relearn to Drive” Microsite http://www.relearntodrive.com/

13. www.see3.net BMW “Relearn to Drive” Microsite

14. Election Microsites http://facts.hillaryhub.com/ http://hillaryattacks.barackobama.com/

15. Nothing But Nets Microsite http://nothingbutnets.net/

16. Center for Global Development’s Main Site http://www.cgdev.org/

17. Center for Global Development’s Microsite http://globaldevelopmentmatters.org/

21. And she told 2 friends and so on and so on…

24. www.see3.net