Innovation Inspiration: Craft Brewery Edition

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For innovators working to grow their businesses, Seed Strategy brings you Innovation Inspiration. Each edition is dedicated to engaging people from a wide range of industries with a focus on turning fresh insights into actionable results. In this issue, we dive into craft breweries—learning their secrets to successful branding and innovation from the founders, owners and head brewers. We hope you enjoy!

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Bradley Leimer's slides used in the Backbase webinar 'Inspiration For Innovation: Considerations For Financial Application Design'. In this Backbase webinar, Bradley Leimer, Vice President, Online and Mobile Strategy at Mechanics Bank and renowned financial technologist and engagement banking proponent discusses customer behavior and related design trends impacting financial application development. He explores topics that are relevant to community banking, financial services, and the changing customer expectations developers now face. Customer behavior is changing. Expectations are shifting. Technology is accelerating this shift as it acts to alter traditional relationships with our customers as well as the traditional sources of revenue, growth, retention, and customer loyalty. We are moving away from a personal banking relationship to one where the primary relationship is that of utility. Banking becomes something you do through an application, not something you do in a defined location. And those applications better be well designed, because the banking model itself is in jeopardy. What inspires your teams to innovate and iterate? Why are we not seeing more radical changes in financial application design? While we are still only in the middle stages of this digital transformation, the majority of banks seem destined to be left behind. With the variety of experiences available today, what can we learn from changes in design and customer behavior? What is the role of financial data and identity in this change, and how do we make the concept of big data become a personalized, more meaningful small data experience? If our experience design process were more like Apple, Amazon, Google, or Facebook, what would that look like? Where else should we look for inspiration?

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Mind Map Inspiration - examples of hand-drawn mind maps by Paul Foreman You can subscribe to the Mind Map Inspiration Blog to receive new Mind Maps at http://www.mindmapinspiration.com/ and follow me on Twitter @mindmapdrawer http://twitter.com/mindmapdrawer Also available: E-Books designed to help you create stylish and artistic mind maps of your own - visit the Mind Map Inspiration Website for more details: http://www.mindmapinspiration.co.uk/

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One part entrepreneurial rally cry, two parts iterative dissection of internet trends, and one part philosophical meta-rant; this talk adds up to be one hell of a thought provoker. Building on the basic theme of the version 1 of this talk, the "incomplete history of the internet" portion has been completely reworked to better reflect current trends, and comes to a completely different set of conclusions.

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Innovation Inspiration is dedicated to engaging people from a wide range of industries with a focus on mining rich insights that all innovators can use to grow their businesses. In this issue, we sit down with the founders of one of America’s hottest fast-casual concepts to learn more about their recipe for success. And if digging into this feast for the mind leaves you thirsty for more, we also invite you to check out Innovation Inspiration: Craft Brewery Edition.

Innovation inspiration | Restaurateur Edition

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Thanksgiving. It’s a time to reconnect with loved ones, express gratitude for the good in your life, and totally pig-out on a mile-high pile of food. So who decided on the rule to make it a family-only affair? Friendsgiving WHAT IS IT? A potluck-style gathering around Thanksgiving time with your closest friends WHEN IS IT? Whenever works for you. It typically takes place the weekend before the “real” Thanksgiving, but whenever all your pals are in town is the perfect time! --- THE RULES: It’s totally up to you! But some typical guidelines are: - The host makes the turkey (cooked birds don’t usually travel well) - The host makes the gravy (since they’ve already got the turkey parts) - The host delegates everything else to the guests—make sure all your bases are covered (apps, veggies, starches, dessert, drinks)! --- MUST-DOs: 1. Send Invites Early • Even if all of the guests live nearby, make sure everyone marks their calendars early so nobody misses out! 2. Serve Appetizers • While everyone is arriving and popping their dish into the oven to warm, make sure there are some finger-foods out and ready for munching so nobody gets a case of the crankies while you’re getting things organized. (HINT: Give this responsibility to a friend who’s always early.) 3. Keep it Simple • No need to be stressed. Delegate, plan and work together to make it as seamless and stress-free as possible. There’s nothing wrong with a cheese tray from the grocery store if you’re in a pinch! 4. Give Thanks • Our favorite tradition is the Gratitude Jar—have all of your guests write what they’re thankful for on pieces of paper and place them in a jar. When you’re all seated, pass around the jar, each taking out a piece of paper and reading it aloud. Silly or serious, it's a great way to say how much you love each other without having to get too mushy. :) 5. Let Loose & Have Fun • Save the formalities for family gatherings. It’s your Friendsgiving, and you’ll dance/drink/nap/dress-up/dress-down/eat-cookie-dough-straight-from-the-bowl if you want to. --- OK TO SKIP: 1. The Turkey • We get it—it’s hard to make a turkey! So if four days of prep isn’t your thing (or if vegetarian is your way of life), go with what you know. This creamy lasagna or eggplant parmesan are hearty, feel-good options that might be more your speed. 2. The Signature Drink • Don’t stress about concocting punches or ciders or sangrias. Make your gig a BYOB event, or just stock up on simple stuff you know everyone can enjoy. 3. The Place Settings • Searching “Friendsgiving” on Google or Pinterest might make you a bit anxious if your name isn’t Martha Stewart. But forget about folding origami napkins or making sweet-and-dainty pinecone crafts for all of your guests—Friendsgiving is about spending time with your friends, remember? If you want a simple finishing touch, just write each person’s name a

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In the ruthless innovation race, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth. But here’s the thing: most new product innovations crash and burn after a year or two in-market, with only a few making it across the finish line. So what does it truly take to bring home the trophy? Seed’s Young Lee and Jen Hill provide some fuel for your engine.

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

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BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

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