1. Product Listing Ads
Creating an Ad Campaign

2. After completing this tutorial, you will be able to:
• Understand benefits of Product Listing Ads
• Understand Ad Groups
• Create an Ad Campaign on the seller portal
Learning Objectives

3. What is Flipkart Product Listing Ad?
Flipkart Product Listing Ad is a solution that allows you to advertise your products
to millions of customers every day. You can drive higher discovery and generate
more sales opportunity by advertising your products on the Flipkart mobile app.
Benefits:
• Higher discoverability
• Guaranteed ‘Buy Now’ button
• Increased sales opportunities

4. How do Ads appear on the Mobile App?

5. Three easy steps to create an Ad Campaign
Select products Review and publishAllocate budget

6. Create an Ad Campaign
Click on the Advertising
tab

7. How to Create an Ad Campaign
This is the home page of Advertising tab.
Click here.
• You can utilize funds, which include 90% of
your CoD balance and your total credits, to
create ad campaigns.
• Minimum budget to create an ad campaign is
Rs 500.

8. Create an Ad Campaign - Select Products (1A)
Step 1a.1: Select the category and sub-categories
for which you want to create the ad campaign.
Step 1a: Name your ad campaign.
TIP: Please ensure campaign name reflects the objective of
the ad campaign.
Option A: Select product category

9. Create an Ad Campaign - Select Products (1A)
Step 1a.3: Select the listing type.
Step 1a.2: Select the price range. This will ensure
that all your products from the chosen categories
within this price range are added to this ad
campaign.
Step 1a.4: Click on Preview Products to view details
of the categories selected.
Option A: Select product category

10. Step 1a.5: Click Save and Continue
Create an Ad Campaign - Select Products (1A)
Option A: Select product category

11. Create an Ad Campaign - Select Products (1B)
Step 1b: Click here to select products for your ad
campaign by uploading a CSV file with listing IDs.
Learn more in the next slides.
Option B: Upload list of products

12. Step 1b.1 Download the CSV
template to list the products.
Create an Ad Campaign - Select Products (1B)
Option B: Upload list of products

13. Create an Ad Campaign - Select Products (1B)
 Do not edit the first two rows. Fill in the listing IDs from the third row.
 Please fill only one listing ID per row.
 Maximum 2000 listing IDs are allowed in one ad campaign.

14. Where can you find your listing IDs?
On the seller portal click on Listings tab
and select My Listings.

15. Where can you find your listing IDs?
Choose the category which you want to include in
the campaign and select Active as listing status
under Refine tab.

16. Where can you find your listing IDs?
Choose the specific products that you want to
advertise and click on Request Download.

17. Where can you find your listing IDs?
In the downloaded excel sheet, second column will have
listing IDs. You can copy the listing IDs from here to add in
the CSV file.

18. Create an Ad Campaign - Select Products (1B)
Step 1b.2: Click here to upload
the CSV file.
Option B: Upload list of products

19. Create an Ad Campaign - Select Products (1B)
Once uploaded, confirmation
message appears here.
Option B: Upload list of products

20. Create an Ad Campaign - Select Products (1B)
Step 1b.3: Click Save and Continue to
set budget and duration.

21. Introducing Ad Groups

22. Create an Ad Campaign - Allocate Budget

23. Create an Ad Campaign - Allocate Budget (1 of 3)
Step 1: Set the start date and end date
for the campaign.
Step 1.1: Check this box to equally
distribute the budget for all days of the
campaign.

24. Create an Ad Campaign - Allocate Budget (2 of 3)
Step 2: Check this box to run the campaign
until budget exhausts.
The option to equally distribute budget will
be disabled in this scenario.

25. Create an Ad Campaign - Allocate Budget (3 of 3)
Step 3 Enter the campaign budget at
an Ad Group level.
Once you enter a campaign budget, you can see
the potential number of actions that can be
achieved based on your budget.
Step 3.1: Click Save
and Continue

26. Create a Campaign – Review and Publish (1 of 2)
Summary of the
campaign appears here.
Total budget for this campaign
is here. This amount will be
deducted from the funds
available.
Step 1: Click Pay Now once
payment is made the budget
amount will get reduced from
the total balance.

27. Create a Campaign – Review and Publish (2 of 2)
● You can recheck the campaign details before you proceed to payment.
● Once a campaign is created you can’t make any changes to it.
● Once the campaign goes live you can pause or abort it.
● As you move to different steps of creating a campaign it will save automatically as
draft. You can edit a draft campaign until you make payment.

28. Campaign Level Perfromance Dashboard
This is the campaign metrics to
track performance.
Details of Performance at an Ad
group level appears here.
Congratulations! Your campaign is
successfully created.

29. Congratulations! You have completed the tutorial on Creating an Ad
Campaign. Now you will be able to:
• Understand Benefits of Product Listing Ads
• Understand Ad Groups
• Create an Ad Campaign on the seller portal
View the next tutorial on Tracking an Ad Campaign.
Summary

30. Thank You