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Emotion Driven Marketing
15 de May de 2018•0 recomendaciones•39 vistas
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We all know, the future of marketing is about N=1, hyper-personalization and extremely user-friendly experiences with customers both in B2B and B2C. So, to be truly able to predict the response of your customer in their buying behavior and turn them into a loyal and valued customer, we can no longer ignore emotions in our analytics. Ignoring it would mean that we are using our powerful analytics toolsets like our customers do their shopping, by rationalizing it afterwards.
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Emotion Driven Marketing
- KENTIVOKENTIVO KENTIVO Emotions Based Marketing
- KENTIVOKENTIVO The holy grail: loyal clients Now more then ever it is essential to know how to get and maintain loyal clients N = 1 Hyper- personalization and expectation Extreme ease of use
- KENTIVOKENTIVO But . . . do you know? Who your loyal clients are? Why they are loyal to you? When they are loyal to you?
- KENTIVOKENTIVO To answer these questions we need to combine the power of Emotional drivers Fact based insights Context In which context are your clients doing that?
- KENTIVOKENTIVO Emotion Driven Marketing Emotional drivers Fact based insights Context Location Emotional state Home situation Time In-depth interviews Client arena’s Focus groups NPS Sales statistics SEA Complaints Find trends and developments Measure / Improve / Steer Experience interviews
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