This document discusses the evolution of data and online marketing from a time with few available data to the current era of "Big Data". It explores new online marketing jobs that have emerged and key performance indicators (KPIs) used to measure marketing campaigns. The document emphasizes that different audiences require different KPIs and outlines the basics, costs, targeting, and expectations of online marketing campaigns.

1. Measure
1

2. This was a revolution

3. From Few Data ...

4. To Big Data

5. New jobs

6. Online Marketer

7. How much to rank #1?

8. 1869 - Charles Minard
???

9. “I know half my
advertising isn't
working, I just don't
know which half.”
William Leverhulme 1851-1925
Measure

10. Unlocking the door

11. Display is ...

12. About ...
1. Branding
2. Awareness
3. Communication
4. Reach
5. Audiences

13. You can’t chase two
rabbits at the same time!

14. Audiences ... & Technology

15. Measure

16. Different audiences
= Different KPI’s

17. RazWar Case
Explained

18. The full story

19. The full story

20. Today is just the beginning
1. The basics
2. Costs
3. Targeting
4. Expectations
5. KPI’s

21. Tomorrow