2014
Social Predictions

The Sensei Team met to discuss what we can expect in
social in 2014.

Brands can no longer expect the same results
from Facebook without spending some money on
advertising.
It is important to ask: When does it make sense
to spend money on advertising? When will you
get the most return on your dollar?
You should have a discrete goal in mind with a
clear call to action.
Also, it is no longer prudent to create content
simply to gather likes or engagement. Focus on
developing a good content strategy and the
engagement will come naturally.
- Chris Curley, Producer/Editor

Blogging is going to become more important for
companies as other platforms are becoming paid/
filled with advertising. There will also be a greater
emphasis on visuals & interactive games.
We will see a rise in disappearing, erasable media
like Snapchat and mobile marketing will be
increasingly more important.
More companies will deal with customer service
issues through Twitter.
- Lucie Hys, Social Operations Manager

Last year, a broader audience finally began to
understand the capabilities of Pinterest, as its user-base
stabilized and the network became more of a household
name. Now that people have caught up, we will witness
Pinterest move forward as the visual planning and goalsetting social media platform, and brands will be
challenged to innovate how they can engage with these
users.
Instagram will be used even more as a tool to
supplement and replace traditional advertising by
leveraging user-generated content featuring brands, as
well as crafting strategies that speak to their audience in
real-time in a way that Instagram excels at. This
advertising model is not only relationship-building, but
also lower cost than traditional ad buys.
-Cait Barron, Associate

Google will continue to try to push people into
using Google Plus by integrating all of their
products into the social network.
The more social media impacts search results
and the more people discover news or have their
questions answered on social media, social
media strategies will become more important
than search engine optimization.
We will see a rise in new mobile networks that
focus on real-time information based on location.
- Sherry Heyl, Social Media Director/Partner

Your turn!
What do you see in the Crystal Ball for Social in 2014?
If your Crystal Ball is a bit cloudy, or you are looking for help and guidance in social, contact us at
sherry@senseiproject.com