CEOs are startled by the rising expectations of the connected customers. New digital technologies like mobile, analytics, and social media are advancing rapidly on the economic landscape. Data is the new "oil" in every industry, also in the travel industry. But there's a lot more to consider when you're looking for the next disruptive innovation in your industry. How do you serve connected customers?

1. FLYING HIGH
IN A GLOBALLY
CONNECTED
WORLD
TECHNOLOGY | BUSINESS TRANSFORMATION | NEW BUSINESS MODELS
@ANJAHOFFMANN · SENTIO LAB
freedigitalphotos.net

2. This presentation covers
4 topics
1 BUSINESS INNOVATION: BUT WHY?
2 MEGATRENDS: TECH, TRENDS AND TRANSFORMATION
3 THE CIRCULAR ECONOMY
4 QUESTIONS FOR THE FUTURE

3. BECOME THE
DISRUPTER INSTEAD OF
THE DISRUPTED!
“Today’s major airports are highly complex
operations with increasingly significant limitations
on valuable capacity. Threats to that capacity are
numerous – recent events including volcanic ash,
major snowfall, industrial action, typhoons and
hurricanes provide numerous examples around the
globe. When an event reduces capacity, an airport
must rely on its operational resilience: the
ability to prevent, manage and recover from
disruptions.
SOURCE: BOOZ&CO. MANAGING AIRPORT DISRUPTION: RESILIENCE THROUGH COLLABORATION

4. A GREAT
BUSINESS MODEL BEGINS WITH
THE QUESTION:
WHAT PROBLEM
IS YOUR
CUSTOMER TRYING TO SOLVE
?

5. “Blockbuster made the mistake
most companies make in
underestimating the disruptive
threat of new technologies and
innovative business models
until it is too late.”
- Saul Kaplan

6. DISRUPTED BY THE
’UNSEEN COMPETITION’
90% OF BRANDS SAY CUSTOMER
EXPERENCE IS A TOP PRIORITY, BUT
ONLY 3% DELIVER EXCELLENT
CUSTOMER EXPERIENCES.
DIGITAL CUSTOMER EXPERIENCE IS
ESSENTIAL TO SURVIVE IN THE AGE
OF THE CUSTOMER.
WHAT IS THE IN IN YOUR COMPANY?, AND
HOW DO YOU SPUR NEW BUSINESS OPPORTUNITIES?
HEART OF INNOVATION
SOURCE: FORRESTER RESEARCH
WORSTCASE

7. BECOME CUSTOMER-OBSESSED AND
SURVIVE!

8. WHO IS DRIVING YOUR
BUSINESS FORWARD
AND REINVETNING YOUR
BUSINESS MODEL?!
HOW DO YOU KNOW
WHEN YOUR
COMPANYOR
INDUSTRY IS BEING DISRUPTED?

9. YOUR CUSTOMERS ARE HAVING A GOOD TIME.
THERE’S BEEN A TON OF INNOVATION HAPPENING OVER THE LAST
SERVERAL YEARS.
SO, WHAT’S YOUR INNOVATION?
Source: MIT Education

10. UP!
ADAPT NEW TECHNOLOGIES,
PARTNERSHIPS AND
BUSINESS MODELS
WAKE

IN AN ERA OF RAPID CHANGE
AND WIN OR DIE

11. This presentation covers 4 topics
1 BUSINESS INNOVATION: BUT WHY?
2 MEGATRENDS: TECH, TRENDS AND TRANSFORMATION
3 THE CIRCULAR ECONOMY
4 QUESTIONS FOR THE FUTURE

12. MEGA-
TRENDS
DEMOGRAPHICS
ECOSYSTEMS
TECHNOLOGIES
CUSTOMER
CENTRICITY

13. BY 2030, THREE BILLION PEOPLE ARE
EXPECTED TO ENTER THE MIDDLE
CLASS, MOSTLY IN EMERGING
MARKETS. THE MIDDLE CLASS MORE
THAN DOBLE IN SIZE, FROM 2 BILLION
TODAY TO NEARLY 5 BILLION.
THE TOTAL GLOBAL POPULATION, UP
FROM 6.8 BILLION TO 8.3 BILLION BY 2030.
THE NEED AND POTENTIAL FOR INNOVATION,
COLLABORATION AND ECONOMIC
DEVELOPMENT IS ENORMOUS.
SOURCE: THE WORLD BANK

14. NEW ECOSYSTEMS

15. CONNECTIVITY
RESHAPING THE WORLD

17. “There will be more wireless sensors in our world – by far – than there are
smartphones, dumb phones, tablets, laptops and PCs combined. Billions upon
billions today – and trillions tomorrow.
They will give us SUPERHUMAN SENSES: to see “through” walls, to “hear”
sounds many miles away, to “know” things we never could have known before.
SOURCE: FASTCOMPANY

18. There is a growing

19. One of the questions asked to those 280 government IT executives in France,
Germany, Italy, Spain and the U.K. was:
“Can you please tell us in which areas you are
leveraging or planning to leverage M2M
communication or Internet of Things
applications?”
Source: The 2013 IDC European Industry Solutions and Insights survey.
 17% of respondents said they are not familiar with the concept
 4% said they have already adopted an IoT solution
 A mere 2% said they plan to adopt it in the next 24 months
 A whopping 71% said they have not adopted it and have no plans for
the next 24 months
 6% said they don't know

20. “The Internet of Everything will be five
to ten times more impactful in the next
decade than the entire internet has been
to date.
- John Chambers, Cisco CEO

22. SOURCE:

25. DRIVENBYDATA
There is a growing divide between businesses who use data
effectively and those who don’t.
Big data opens the door to a STRONGER BUSINESS INNOVATION
where we no longer try to be right based on research and small
studies, but rather become LESS WRONG over time as real world
customer experiences and “problems” floods in.

28. Amazon is not alone in seeking better fulfillment strategies.
"While we don’t discuss competitors, I can share that using technology to
provide more fulfillment options is a key part of Target’s multi-channel
strategy,”
- Eddie Baeb, Target

29. SHARING IS THE NEW
BUYING

31. REALLY …
FIGHTING ?!

32. THE UNSTOPPABLE RISE OF
THE COLLABORATIVE ECONOMY
HOW DOES ON-DEMAND SHARING MODELS
IMPACT YOUR BUSINESS MODEL?

33. WHAT’S THE DISRUPTIVE FACTOR
OF DRONES?

34. This presentation covers 4 topics
1 BUSINESS INNOVATION: BUT WHY?
2 MEGATRENDS: TECH, TRENDS AND TRANSFORMATION
3 THE CIRCULAR ECONOMY
4 QUESTIONS FOR THE FUTURE

35. 1. What is the next ‘customer problem’ in our industry?
2. How can our services be turned into physical products? How
can our products be turned into services?
3. If you were CEO for one day, which three things would you
change to enable innovation and growth?
THE CIRCULAR ECONOMY:
MOVING FROM A LINEAR TO A CIRCULAR BUSINESS MODEL
SOURCE: ENERGENZ
AN ECONOMIC
OPPORTUNITY
WORTH BILLIONS –
HOW DO YOU
SCALE UP TO MEET
THE MARKET
REQUIREMENTS?

36. This presentation covers 4 topics
1 BUSINESS INNOVATION: BUT WHY?
2 MEGATRENDS: TECH, TRENDS AND TRANSFORMATION
3 THE CIRCULAR ECONOMY
4 QUESTIONS AND THOUGHTS FOR THE FUTURE

37. 1. What is the next ‘customer problem’ in our industry?
2. How can our services be turned into physical products? How
can our products be turned into services?
3. If you were CEO for one day, which three things would you
change to enable innovation and growth?
THINK THE UNTHINKABLE:
WHEN SCIENCE FICTION GETS REAL

38. DID YOU SAY
”CALL THE WHOLE WORLD
FOR
FREE?!
”

39. “
Major airports are complex webs of operational and
non-operational stakeholders. It is rare that a
disruption of any significance can be managed by
just one stakeholder alone.
SOURCE: BOOZ&CO. MANAGING AIRPORT DISRUPTION: RESILIENCE THROUGH COLLABORATION

40. 1. What is the next ‘customer problem’ in our industry?
2. How can our services be turned into physical products? How
can our products be turned into services?
3. If you were CEO for one day, which three things would you
change to enable innovation and growth?
3. Who is responsible for thinking the unthinkable?
4DISRUPTIVEQUESTIONS
FOR BUSINESS INNOVATION

41. 1. What is the next ‘customer problem’ in our industry?
2. How can our services be turned into physical products? How
can our products be turned into services?
3. If you were CEO for one day, which three things would you
change to enable innovation and growth?
MY NEXT CAR WILL BE FLYING HIGH!
HOPE YOUR BUSINESS WILL TOO!
THANKS
FOR FLYING WITH ME TODAY!
@AnjaHoffmann