The document outlines an agenda for a seminar on sustainable design and research, including discussions on why sustainability is important, lessons from pre-assignments, a simple life cycle assessment exercise, lunch, and a practical sustainability design exercise. It provides background information on sustainability principles and challenges like climate change, waste, and resource scarcity to motivate the importance of sustainable design approaches. The seminar aims to equip participants with tools and frameworks for integrating sustainability into their design processes.

2. Sustainable design and
research.

4. Today’s sermon:
1. Why sustainability?
2. Pre-assignment lessons
3. Simple LCA exercise
4. Lunch break
5. Practical exercise

5. Let’s go!
1. Why sustainability?
2. Pre-assignment lessons
3. Simple LCA exercise
4. Lunch break
5. Practical exercise

6. Sustainability

7. People Social aspects and user requirements in design,
production, use and recycling

8. (c) Lisandro Suero / AFP / Getty Images

10. Picture source: USAF

11. Picture source: U.S.Army

16. People
Planet Taking the environment into account

17. Aino

19. (c) DIY Kyoto

20. People
Planet
Profit Financial sustainability

23. People
Planet
Profit

24. The situation:

27. Big issues:

28. Big issues:
Climate change

29. Big issues:
Climate change -> energy

30. Big issues:
Climate change -> energy
Waste streams

31. Big issues:
Climate change -> energy
Waste streams
Water

32. Big issues:
Climate change -> energy
Waste streams
Water
“Peak everything”

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36. By 2050,
the environmental footprint
of global economy must
decrease by 93%

37. By 2050,
the environmental footprint
of global economy must
decrease by 93%
Source: Worldwatch Report 2008

43. ??!!

44. By 2050,
the environmental footprint
of global economy must
decrease by 93%
(c) Apple. Source: Worldwatch Report 2008

45. By 2050,
the environmental footprint
of global economy must
decrease by 93%
(c) Apple. Source: Worldwatch Report 2008

46. Good news:

47. = $40 000 billion opportunity
Source: International Energy Agency

48. = $40 000 billion opportunity
Source: International Energy Agency

49. Everything you see,
must be redesigned

50. By time design phase is over,
70 - 90 % of environmental
impact is “locked in”

51. Example: 75 % decrease in footprint:
Double the lifetime
Halve the materials

52. The objective:

53. The objective:
closed loop economy

58. Some ideas:

59. Some ideas:
Cradle to Cradle

63. Some ideas:
Cradle to Cradle
Biomimicry

64. Insecta, (c) Shao
Yung Yeh 2008

66. Image (c)
Daily Mail

67. Image (c)
Andreas

68. Source: Wikimedia Commons

69. Source: Wikimedia Commons

70. Source:http://www.royaltyfreeimages.net

71. Source:http://www.ecobuild.co.uk/var/uploads/exhibitor/2641/dhle8pj4fu.jpg

74. 1. Why sustainability?
2. Pre-assignment lessons
3. Simple LCA exercise
4. Lunch break
5. Practical exercise

76. 1. Why sustainability?
2. Pre-assignment lessons
3. Simple LCA exercise
4. Lunch break
5. Practical exercise

77. The question:
What is “green?”

78. Photo Source: Wikimedia Commons

79. Photo Source: Library of Congress

80. (c) Royal Claddagh, claddagh.com

81. Photo Source: Brian Gleeson/Discover Ireland

86. ≈ 1/3

88. Materials

89. Manuf.
Materials

90. Manuf.
Materials

91. Materials
Manuf.
Materials

92. Materials
Manuf.
Materials

93. Sustainability isn’t self-evident

94. Sustainability must be designed

95. Sustainability must be designed

96. to do so, we need to know
the starting point

97. One way to nd out:
subjective estimation

98. 


⅞


99. ...but:
sometimes it’s not enough

101. Morrison & Murtonen

102. ?
Morrison & Murtonen

103. Broad
Opinion Fact
Narrow

104. Broad
Opinion Fact
Narrow

105. Broad
Opinion Fact
Total
Beauty
Narrow

106. Broad
Opinion Fact
LiDS
Total
Beauty
Narrow

107. Broad
Pharos
Opinion Fact
LiDS
Total
Beauty
Narrow

108. Broad
Qualitative
Matrix LCA
Pharos
Opinion Fact
LiDS
Total
Beauty
Narrow

109. Broad
Qualitative
Matrix LCA
Pharos
Opinion Fact
LiDS
Total
MBDC
Beauty
Narrow

110. Broad
Qualitative
Matrix LCA
Pharos
Opinion Fact
Ecological
LiDS Footprint
Total
MBDC
Beauty
Narrow

111. Broad
Qualitative
Matrix LCA
Eco-99,
Pharos Okala
Opinion Fact
Ecological
LiDS Footprint
Total
MBDC
Beauty
Narrow

112. Broad
Life
Qualitative Cycle
Matrix LCA Assesment
Eco-99,
Pharos Okala
Opinion Fact
Ecological
LiDS Footprint
Total
MBDC
Beauty
Narrow

113. Broad
Life
Qualitative Cycle
Matrix LCA Assesment
Eco-99,
Pharos Okala
Opinion Fact
Ecological
LiDS Footprint
Total
MBDC
Beauty
Narrow

114. Broad
Qualitative
Matrix LCA
Eco-99,
Pharos Okala
Opinion Fact
Ecological
LiDS Footprint
Total
MBDC
Beauty
Narrow

115. Broad
Qualitative
Matrix LCA
Eco-99,
Pharos Okala
Opinion Fact
Ecological
LiDS Footprint
Total
Beauty
Narrow

116. Broad
Eco-99,
Pharos Okala
Opinion Fact
Ecological
LiDS Footprint
Total
Beauty
Narrow

117. Broad
Eco-99,
Okala
Opinion Fact
Ecological
LiDS Footprint
Total
Beauty
Narrow

118. Broad
Eco-99,
Okala
Opinion Fact
LiDS
Total
Beauty
Narrow

119. Broad
Eco-99,
Okala
Opinion Fact
LiDS
Narrow

120. Broad
Eco-99,
Okala
Opinion Fact
Narrow

121. Broad
Eco-99,
Okala
Ideation
Opinion Fact
Cards
Narrow

122. Broad
Eco-99,
Eco-99,
Okala
Okala
Ideation
Opinion Fact
Cards
Narrow

123. To recap:
the principles of life cycle
assessment

130. Full scale life cycle analysis:
Heavy ja time-consuming

131. Lightweight
LCA rides to
rescue!
Photo Source: Library of Congress

132. For example, Eco-99 and Okala:
Single value accounts for:

133. For example, Eco-99 and Okala:
Single value accounts for:
- health effects
- ecosystem damages
- resource depletion

134. For example, Eco-99 and Okala:
Single value accounts for:
- health effects
- ecosystem damages
- resource depletion

135. For example, Eco-99 and Okala:
Single value accounts for:
- health effects
- ecosystem damages
- resource depletion

136. For example, Eco-99 and Okala:
Single value accounts for:
- health effects
- ecosystem damages
- resource depletion
...and enables comparisons!

137. What is “light” LCA good for?
Concept design phase!
- benchmarking
- comparison of concepts
- testing assumptions
- comparing products

138. Light LCA:
Not for public consumption
- marketing
- greenwash :(

139. ...calculations are
inevitably uncertain

140. Uncertainties crop up from e.g.
- errors in modeling
- errors in data

141. Important distinction!
- relative error
- absolute error

142. When materials & processes are similar:
Similar products ≈ relative error
≈ no worries

143. When materials & processes differ
Different products ≈ absolute
error ≈ might be a problem!

144. Rule of thumb for meaningful differences:
- similar products: 10-50 %
- different products: 100 % !

145. Veneer ≈ 420
Molding
Transport 50 Wax/
3,75 Glass bre paint
54 10,5
Polypropylene
45,5 Wood ≈ 25

146. EXERCISE:
Single figure LCA
Photo Source: Library of Congress

147. Photo Source: Pop Art Toaster

148. Part Material Process Quantity
Polystyrene GPS
Shell (virgin)
Injection molding 0,24 kg
80 % nickel, 20 %
Wiring chrome
Drawing 0,03 kg
Steel (25% Rolling,
Structure recycled) galvanizing, cutting
0,93 kg
Insulator PVC, ex, Extrusion 0,045 kg
Copper (30%
Cable recycled)
Drawing 0,011 kg
Plug PVC, ex. Injection molding 0,037 kg
Fittings Stainless steel Rolling 0,03 kg
Power Electricity use value 5,45/kWh 970 W
Usage Minutes/day During breakfast 9 min
Lifetime Years Before disposal 3 vuotta

149. Part Material Process Quantity
Polystyrene GPS
Shell (virgin)
Injection molding 0,24 kg
80 % nickel, 20 %
Wiring chrome
Drawing 0,03 kg
Steel (25% Rolling,
Structure recycled) galvanizing, cutting
0,93 kg
Insulator PVC, ex, Extrusion 0,045 kg
Copper (30%
Cable recycled)
Drawing 0,011 kg
Plug PVC, ex. Injection molding 0,037 kg
Fittings Stainless steel Rolling 0,03 kg
Power Electricity use value 5,45/kWh 970 W
Usage Minutes/day During breakfast 9 min
Lifetime Years Before disposal 3 vuotta

150. Part Quantity Material Processing TOTAL
Shell 0,24 kg 18 10 6.7
0.8 * 270 +
Wiring 0,03 kg
0.2 * 240
29 8.8
0.75 * 25 + 2.5 + 4.1 +
Structure 0,93 kg
0.25 * 9.3 0.0047
25.7
Insulator 0,045 kg 17 2.9 0.9
0.7 * 320 +
Cable 0,011 kg
0.3 * 37
29 2.9
Plug 0,037 kg 17 10 1
Fittings 0,03 kg 64 7.1 2.1
Power 970 W
0.97 kW
Usage 9 min * 9/60 h 5,45/kWh 868
* 365 * 3
Lifetime 3 vuotta

151. Shell Wiring Structure Insulator
Cable Plug Fittings Energy
2%
98 %

152. Question:
how to improve the toaster?

153. How to improve the toaster?
Basic principles

154. Basic principles

155. Basic principles
 Recyclable: Products manufactured from biobased
materials, and they are recyclable or disposable safely, OR
products are made from materials that stay in a closed
loop.

156. Basic principles
 Recyclable: Products manufactured from biobased
materials, and they are recyclable or disposable safely, OR
products are made from materials that stay in a closed
loop.
 Renewable: Product uses energy sources that last for future
generations, are safe and environmentally friendly.

157. Basic principles
 Recyclable: Products manufactured from biobased
materials, and they are recyclable or disposable safely, OR
products are made from materials that stay in a closed
loop.
 Renewable: Product uses energy sources that last for future
generations, are safe and environmentally friendly.
 Safe: Products are non-toxic in use and disposal.
Manufacturing or service production doesn’t result to toxic
emissions or ecosystem damages.

158. Basic principles
 Recyclable: Products manufactured from biobased
materials, and they are recyclable or disposable safely, OR
products are made from materials that stay in a closed
loop.
 Renewable: Product uses energy sources that last for future
generations, are safe and environmentally friendly.
 Safe: Products are non-toxic in use and disposal.
Manufacturing or service production doesn’t result to toxic
emissions or ecosystem damages.
⅞ Efficient: The ef ciency of manufacturing/production and
use is much higher than products of comparable utility.

159. Basic principles
 Recyclable: Products manufactured from biobased
materials, and they are recyclable or disposable safely, OR
products are made from materials that stay in a closed
loop.
 Renewable: Product uses energy sources that last for future
generations, are safe and environmentally friendly.
 Safe: Products are non-toxic in use and disposal.
Manufacturing or service production doesn’t result to toxic
emissions or ecosystem damages.
⅞ Efficient: The ef ciency of manufacturing/production and
use is much higher than products of comparable utility.
 Social: Manufacturing, production, use and disposal do not
have adverse effects to people.

160. Exercise:
Eco-efficient kitchen furniture

161. Your brief, in brief:
conceptualize an item of
kitchen furniture (e.g. cabinet)
that a) has low environmental
impact and b) supports
sustainable behavior

162. Your brief, in more detail:
use ideation cards to brainstorm
user needs

163. ideationcards.com

164. 4. Production Improvement
5. Distribution Improvement 3. Material Improvement
6. Reduce Use Stage Impact 2. Initial Lifetime Improvement
7. End-of-Life Improvement
PLANET 1 .New Concept Development
1. Activities 5. Customer Care
2. Environments 3. Distribution
PEOPLE PROFIT
3. Interactions 3. Distribution
4. Objects 5. Users 1. Marketing 2. Sales
www.ideationcards.com

165. Working from your brief,
prototype early and often

166. 7 minutes

169. Do not forget!
use LCA to estimate impact(s)

170. Fastest company wins, so
act efficiently
prepare to present by 15:00

171. To recap:
sustainable kitchen furniture
work in teams
use ideation cards
estimate impacts
create a cardboard model

172. Viimeinen asia:
mitä sitten?

173. ABCD:

174. Kyky analysoida tuotteiden ja tuotannon
A sosiaalisia ja ympäristövaikutuksia, sekä
selvittää organisaation kyky puuttua
niihin.
Assess Bridge
Kyky yhdistää muutokseen valmiita
B tahoja ja tuoda yhteen oikeat
osaamisalueet ja oikeat ihmiset
tuotteiden ja palvelujen
uudelleensuunnittelua varten.
Kyky luoda ja suorittaa projekteja, joiden
C kautta vastuullisuutta ja sen vaikutusta
tuotekehitysprosessiin voidaan testata ja
oppia.
Kyky jakaa tietoutta, saada oikea tieto
D oikeiden ihmisten käsiin oikeana aikana,
ja tuoda suunnittelijan vastuu projektin
Diffuse Create
lopputuloksesta näkyväksi.

175. Pelisääntöjen
Liike-
toiminta
muuttaminen
toimialalla
Vastuullisuuden Brändi ja
kulttuurin kulttuuri
Uusien
kehittäminen tarpeiden
Markkinat synnyttämien
markkinoiden
Tuotedifferen- hyödyntäminen
Tuotteet
tiaatio
Prosessikus-
Prosessit tannusten
minimointi
Minimivaati-
musten Riskit
noudattaminen

176. Ekodesignin tulevaisuus?

177. Vastuullisuus 1.0: sääntöjen
noudattaminen, CSR,
rajoitukset...

178. Vastuullisuus 2.0: kannattavaa
bisnestä, yhteistyötä, tiedon
jakamista

179. Vastuullisuus 1.0: jos raaka
voima ei auta, et käytä sitä
tarpeeksi

180. Vastuullisuus 2.0: jos äly kertaa
voima on vakio...?

181. ...tulee tietysti mieleen
muutama pikku ongelma...

182. Maailman raaka-aineiden kulutus:
yli 10 miljardia tonnia v. 1995
1970 1975 1980 1985 1990 1995

183. ...osa ratkaisuista on ongelmia

189. “The challenge of sustainability is broad enough that there
is no one right place to start. The important part is just to
start somewhere. So, just pick a location and dig in.”
- Paul Murray, EHS Director and product sustainability innovator at Herman Miller Inc.

190. Kirjallisuutta:
IDSA: Okala Design Guide
McDonough & Baumgard: Cradle to Cradle
Bar-Yam: Making Things Work
Benyus: Biomimicry: Innovation Inspired by Nature
Willard & Elkington: The Sustainability Advantage
Maailman Tila 2010-raportti
www.slideshare.net/jmkorhonen