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Resume - Sara Seow 2015

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Resume - Sara Seow 2015

  1. 1. SARA SEOW Name: Sara Seow Gender: Female Nationality: Singaporean Language proficiency: English and Chinese Contact details: 97946991 (HP) (email) ABOUT ME – A passionate person who believes that whatever you do, do it with your heart and in big doses of diligence, honesty and joy. OBJECTIVE Seeking to apply my experience, creativity and ability to spot trends accurately in a fast- paced, trend-led fashion company and the desire to continue to learn and contribute to the establishment. WORK EXPERIENCE AND ACHIEVEMENTS J SHOES SINGAPORE PTE LTD Brand Manager (1st March 2014 – Present) My core duty involves developing retail marketing programs that will maximize the brand awareness; connecting the brand to consumers / retailers /wholesale distributors/ franchisees in a resourceful and engaging way. My responsibilities include: -Manage details of the execution of integrated brand initiatives, digital marketing, windows, seasonal graphics, direct mail, promotions and events in Asia. -Work closely with Marketing Team in HQ (USA) in regards to the collation of regional orders, coordination of marketing support material for tradeshows, press, retailers and distributors and promotion events. -Develop a line of trend-led women’s collection for retail stores in Asia. AUSSINO GROUP SINGAPORE Creative Manager (October 2000 – December 2013)
  2. 2. My core duty is to direct and guide a team of designers (Product Development /Graphics and Visual Display team) to achieve the design direction of each season and ensure the unity of the corporate brand. • Identify new, exciting home product development and concepts each season • Establish lifestyle product and retail trends and relate them to market demands and the company business strategy. • Product R&D development ACHIEVEMENT : • As part of the core team that helped transformed an e-commerce business into a leading home textile and lifestyle brand with distribution channels in more than 12 countries, including South East Asia and the Asia-Pacific region. • Developed and conceptualised 8 in-house brands within a 1 year period • Proven leadership skills - Guide and lead the creative team of 10 staff in Singapore, Australia and China OSSIA INTERNATIONAL LIMITED, SINGAPORE Fashion Designer /Merchandiser (Feb - September 2000) • Design for ELLE Sports - Ladies category. • Merchandising , budgeting, costing duties • Product sourcing and liaising with overseas factories PHUTURE LONDON, SINGAPORE Fashion designer (January - November 1999) • Design for high street fashion brand. • Product Sourcing and trends direction • Store Visuals and Merchandising GHIM LI FASHION COMPANY PRIVATE LIMITED, SINGAPORE Fashion Designer (March 1997 – December 1998) • Design for GAP Basics and Kids, Ralph Lauren Kids, Target Kids • Conceptualise a mens’ brand GENO, for retail plans in Asia. (1 month market research & sourcing exposure in Milan and Florence)
  3. 3. REST AND RELAX FASHION PRIVATE LIMITED SINGAPORE Fashion Designer (July 1994 – January 1997) • Design for high street fashion brand. • Product Sourcing and trends direction • Store Visuals and Merchandising EDUCATIONAL ACHIEVEMENT Diploma in Fashion Merchandising (1994) Lasalle International Fashion School GCE ‘A’ Level (1991) Tanjong Katong Girls’ Pre-University GCE ‘O’ Level (1988) Geylang Methodist Secondary School TECHNICAL SKILLS Word, Excel, PowerPoint, Adobe Photoshop ADDITIONAL • Excellent analytical and problem solving skills • Effective written and verbal communication / presentation skills • Possess multicultural awareness • Exceptional work ethics .