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www.octo.com© OCTO 2013
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Sergey Larionov, David Friquet
11 March 2014
Impact mapping

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What is it?

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Impact mapping
Impact mapping is a visual strategic planning technique that helps teams to
align their activities with overall business objectives and make a better decision

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Why do I need it?

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Benefits
Impact your business, not just ship software
More value, less software
Facilitate collaboration and interaction
Align technical experts and managers
Adapt quickly to changing market needs
Make a better decision

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How does it work?

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Steps

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Preparation
US doesn’t tell you how much money we can get from it.
To know what is a real value/priority there are few questions we need to ask:
Why are we doing this? (goal)
Who we want to help? Who are our customers/users? (actors)
What do these people want? (impacts)
How can we help them achieve that? (deliverables)

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Mapping

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Why? Who? How? What? – WTF…

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Win the race

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More players

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Impacts?

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Few secrets

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SMART goal
Specific – target a specific area for improvement.
Measurable – quantify or at least suggest an indicator of progress.
Assignable – specify who will do it.
Realistic – what results can realistically be achieved, given available resources.
Time-related – specify when the result(s) can be achieved.

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Measurements
More profit… How much more is more?

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Design thinking
Alternatives Right decision

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Impact mapping User Story
Big picture:
Save money/Increase profit.
How somebody’s work change the
company profit.
Changing somebody’s work/behaviour.
Is this report going to help you to do
your job faster.

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Sources
1. Make Impacts Not Software. Gojko Adzic, Agile Adria 2013.
2. Impact Mapping. Gojko Adzic, 2012.
3. Product Owner Survival Camp. Workshop with Gojko Adzic, London 2014.
4. Adapt: Why Success Always Starts with Failure, Tim Harford, 2011.
5. Les Géants du Web : Culture - Pratiques - Architecture. OCTO Technology, 2012.
6. Effect Mapping at the Nordstrom Innovation Lab. Olaf Lewitz, 2012.

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ANY QUESTIONS ?
JUST SEND ME AN EMAIL !
sla@octo.com