2. Sergios DimitriadisDigital transformationDigital transformation
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization
3. Sergios DimitriadisDigital transformationDigital transformation
• Technologies & data
• New competitors & partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization
14. Sergios DimitriadisDigital transformation
• Technologies & data
• New competitors, new partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization
new competitive advantage
15. Sergios DimitriadisDigital transformation
• Technologies & data
• New competitors, new partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
Integrating digital technologies
Disruption of markets
Transformation
of the organization
new competitive advantage
16. Sergios DimitriadisDigital transformation
Integrating digital technologies > the opportunities
do more: new products, new services, better customer
experience, through new channels
do better: productivity, efficiency, effectiveness
Transformation of the organization
17. Sergios DimitriadisDigital transformation
Integrating digital technologies > … across all functions
production, logistics, marketing & sales, HR, administration,
operations, …
and across business partners
Transformation of the organization
19. Sergios DimitriadisDigital transformation
Integrating digital technologies > the challenges
Business Intelligence timing, understand, choose, prioritize
Innovation for Customer experience via omni-channel
IT & data systems, platforms, integration, analytics, data driven decisions
Organizational culture, people, change management
Transformation of the organization
20. Sergios DimitriadisDigital transformation
Top mgnt commitment
Extroversion, customer centricity
Trial & error, experimentation
Long term vision, but ‘quick wins’
Collaboration, information sharing
Flexibility, agility
Some guidelines
Transformation of the organization
21. To go further
▪ https://www.digima.gr/
▪ https://www.udemy.com/how-to-succeed-in-digital-
transformation/
▪ https://aisel.aisnet.org/misqe/
▪ http://mitsloan.mit.edu/ideas-made-to-matter