If you're not doing heat mapping on your website and key web pages, you are missing a big opportunity to make them better in terms of bringing your closer to your business objectives. Here, we'll teach you what heat mapping is and how you can use the date you'll get from heat maps to make your web properties better.

1. What Can Heatmaps
Do For Your Website?

2. What Is A Heatmap?
• A heatmap tracks the
movement of the mouse on
a particular page
• It’s not 100% accurate data,
but it’s enough to let
indicate which areas of the
page people are most
interacting with

3. Heatmap analytics give you more qualitative
information that measures how users
interact with your page:
− Areas of your landing page that get the
most clicks.
− Sections of your page that get most
hovers
− Specific parts of the page where page
visitors tend to focus their attention on.

4. Where On The Page Visitors Click
Heatmaps can show if
visitors are clicking on
areas of a page that
are meant to be
clicked (i.e. call to
action buttons)

5. Sections That Visitors Don’t Care About
• Rearrange your pages so that items
that catch visitors’ attention are in
the right areas
• Minimize clutter and increase
engagement

6. Draw attention to relevant information
You can adjust the
location of particular
sections of a page to
get more engagement

7. A Reminder That Navigation Is Important
Clicks on your
navigation can tell you
what your visitors are
interested in…

8. Your Seriously Simple Marketing Hack
1. Sign up for CrazyEgg’s free trial.
2. Be sure to use Google Analytics to get even more
information (like Time On Page).
3. By the end of your trial period, use the results you
have (with your Google Analytics data) to see which
areas you can improve on.

9. For More Information Visit:
www.SeriouslySimpleMarketing.com