Próxima SlideShare
Event Experience Design / Service Design Drinks Berlin
- Service Design Drinks Event Experience Design A P E R TO / J U N E 2 5 , 2 0 1 4
- Katharina-Paulus-Str. Claudia Brückner @clastronautin Event Experience Designer. Event Concepts. Event Management. Innovation Facilitator. Design Thinking Coach.
- Katharina-Paulus-Str. Why are you going to Conferences?
- Katharina-Paulus-Str. Learning. Inspiration. Networking. Exchange. Experience the Topic. Why are you going to Conferences?
- Katharina-Paulus-Str. And what do you get?
- Photo: Rob Hyndman this.
- Katharina-Paulus-Str. Why this gap?
- Katharina-Paulus-Str. 21Century Conference Participants speaker has no exclusive knowledge anymore access to knowledge & resources N E W R O L E O F T H E EX P E R TN E W R O L E O F T H E AU D I E N C E tools for collaboration & co-creation
- Katharina-Paulus-Str. Status quo ConferencesStatus quo Conferences most Conferences are as interactive, inspiring & collaborative as watching TV
- Katharina-Paulus-Str. Conferences fail, because they don't design interactions.
- Katharina-Paulus-Str. Because Learning, Inspiration, Networking, Exchange & Experiencing the topic are based on (human) interaction. Why Interaction ?
- Katharina-Paulus-Str. Can we design human Interactions ? no. facilitate (human) interactions at conferences by designing Event Experiences
- Katharina-Paulus-Str. Designing event experiences that facilitate (human) interactions. Event Experience Design
- Katharina-Paulus-Str. What has this to do with Service Design? How to …design event experiences that facilitate (human) interactions? Design Touchpoints & the journey between them
- Katharina-Paulus-Str. Touchpoints: Activity & Space O N L I N E & O F F L I N E online & offline activities & spaces activities that facilitate interaction between participants spaces that facilitate interaction between participants AC T I V I T Y S PAC E
- Katharina-Paulus-Str. beyond the event Touchpoints & the journey between them P R E - , E V E N T, P O ST- online or offline activities & space: before, at & after the event online & offline activities that facilitate interaction between participants online & offline space that facilitates interaction between participants AC T I V I T Y S PAC E
- Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E
- Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E now
- Katharina-Paulus-Str. P R E - P O ST-E V E N T Event Experiene Design Networking & Exchange Learning & Inspiration Experience Topic AC T I V I T Y S PAC E possible
- Katharina-Paulus-Str. Event Experience Design Cases & Examples
- Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
- Event Experience DesignSXSW Panel Picker S PAC E
- Event Experience DesignSXSW Panel Picker S PAC E
- Katharina-Paulus-Str. P R E - P O ST-E V E N T Networking & Exchange Learning & Inspiration AC T I V I T Y S PAC E SXSW Panel Picker
- Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
- S PAC E Next Berlin: Conference App
- S PAC E Next Berlin: Conference App
- Katharina-Paulus-Str. P R E - P O ST-E V E N T AC T I V I T Y S PAC E Next Berlin: Conference App Networking & Exchange Learning & Inspiration
- Photo: Service Design Berlin Service Experience Camp S PAC E
- Photo: Service Design Berlin S PAC E
- Photo: Service Design Berlin S PAC E
- Katharina-Paulus-Str. P R E - P O ST-E V E N T Service Experience Camp AC T I V I T Y S PAC E Networking & Exchange Experience Topic
- Katharina-Paulus-Str. Event Experience Design P R E - P O ST-E V E N T
- CoThinkTank Photo: tackle Service Design AC T I V I T Y
- Photo: tackle Service Design AC T I V I T Y
- Photo: tackle Service Design AC T I V I T Y
- Sketch: tackle Service Design AC T I V I T Y
- Katharina-Paulus-Str. P R E - P O ST-E V E N T AC T I V I T Y S PAC E Networking & Exchange Experience Topic CoThinkTank
- Katharina-Paulus-Str. Other Tools
- Katharina-Paulus-Str. Host/ Organiser Speaker Sponsor Attendee Attendee Other Tools: Stakeholder Map
- Katharina-Paulus-Str. Other Tools: Blueprint Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project Customer Actions Onstage / Visible Contact Employee Actions Backstage/Invisible Contact Employee Actions Support Processes Physical Evidence L I N E O F V I S I B I L I T Y L I N E O F I N T E R AC T I O N I N T E R N A L I N T E R AC T I O N
- Katharina-Paulus-Str. Other Tools: Desktop Walkthrough Photo: big-design.org
- Video: raumlabor berlin Other Tools: Co-Creation
- Photo: Gregor Fischer | re:publica 2012 Other Tools: Co-Creation
- Photo: Gregor Fischer | re:publica 2012 Other Tools: Co-Creation
- Katharina-Paulus-Str. Event Experience Design Learning, Exchange & Networking don’t just happen automatically. Interactions need to be facilitated. Use your tools, Service Designer!
- Katharina-Paulus-Str. Exercise Note event experiences or create ideas that facilitate interactions between participants.
- Katharina-Paulus-Str. Event experience cases & ideas — # Note event experiences or create ideas that facilitate interactions between participants. name of event: description: addressed need: type: Activity Space Pre- Physical Virtual Post-Eventphase: medium: sketch:
- Service Experience Camp www.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin
- See you at the next event servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin claudiabrueckner.de @clastronautin
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