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So what?
”eCommerce and stores both got their pro’s and
con’s. If you know what you want, web shop is the
place to go.
For some products it’s nice to actually experience
them and talk to somebody.
!
The perfect shopping experience in my opinion
would be the
combination of on- and offline regarding 

Information, Ordering, Delivery, Returning and
Service
in a seamless process - at a reasonable price.“
!
Werner Reinartz
Professor for Commerce and Customer Management at the 

„Wirtschafts- und Sozialwissenschaftlichen Fakultät“ of Cologne University
T H E S O LU T I O N I S

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