SlideShare una empresa de Scribd logo
1 de 29
Descargar para leer sin conexión
NEST / JANUARY 23, 2012




Service
Design
Drinks
Visual
Thinking
Overview

Who?

What?

Why?

When?

How?

+ Sketching excercises
Who are we?




Katrin           Olga         Manuel      Martin
PhD Candidate,   Community    Designer,   User Experience,
University of    Manager,     Fjord       Nokia
Potsdam          Stylemarks
What?

people write a lot:
e-mails, tweets,
posts, strategy
papers, specifications,
etc.

this is about being
more visual —
not exclusively, yet
additionally
Why?

the human brain
uses 70% of its
capacity to
handle visual
information

text only is harder
and more slowly
processable
“I never read, I just look at pictures.”                                                      *




                    — ANDY WARHOL
                      Artist



* – many other people do so too – just think of the phrase “A picture is worth a thousand words” or simply advertising
Why?
Dual coding theory
by Allan Paivio

Dog                  Dog



combined verbal &




                           Icon: Randall Barriga / The Noun Project
visual information
is stored in two
parts of the brain
and hence better
memorised
Why?


              to structure your own thoughts


              to communicate a thought


              to provoke reactions & to get feedback


              to organise & memorise

Icon: Sergey Bakin / The Noun Project
When?
When?
               note taking in research

               clustering & sorting insights

               idea generation

               visual prototyping

               concept presentation

               visualising during implementation
Icon: iconoci, Ugur Akdemir, Chris Lee / The Noun Project
How?
Exercises
How?
EXERC ISE 1
Basics for people,
emotions, objects &
symbols
EXERC ISE 2
Visualise the
5 aspects of
service design
EXERC ISE 3
Illustrate your
favourite service
Icon: Ricardo Mira da Silva / The Noun Project
How?
EXERC ISE 1
Visual Thinking / Service Design Drinks Berlin
Visual Thinking / Service Design Drinks Berlin
Visual Thinking / Service Design Drinks Berlin
How?                  EX ERC ISE 2


VISUAL THINKING FOR SERVICE DESIGN



                                        1. User-centered                           2. Co-creative
                                        Services should be experienced through     All stakeholders should be included in
                                        the customer’s eyes.                       the service design process.
Please visualise 1 of the 5
characteristics of service design
and hand this sheet to your
neighbor afterwards

— from: ‘This is Service Design
 Thinking’ by Marc Stickdorn
 and Jakob Schneider



3. Sequencing                           4. Evidencing                              5. Holistic
The service should be visualised as a   Intangible services should be visualised   The entire environment of a service
sequence of interrelated actions.       in terms of physical artefacts.            should be considered.
How?
EXERC ISE 3
Sketch by Klara Lindner: ‘Ski lift’
Sketch by Jan Schmiedgen: ‘Spotify’
Visual Thinking / Service Design Drinks Berlin
Visual Thinking / Service Design Drinks Berlin
Visual Thinking / Service Design Drinks Berlin
Visual Thinking
Take-away
Take-away


               time-saving, not time-consuming


               rather a bad drawing than no drawing


               facilitates every step of your process




Icon: Samuel Q. Green / The Noun Project, Jakob Schneider / This is Service Design Thinking
Sketchnotes by Virginie Gailing
Book recommendations




Eva Lotta Lamm:   David Sibbet:       Kommunikations-
‘Sketchnotes’     ‘Visual Meetings’   lotsen: ’bikablo 1’
Thanks for
your interest!
servicedesignberlin.de
@SD_Berlin
fb.com/servicedesignberlin

Más contenido relacionado

La actualidad más candente

From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing Intuit Inc.
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
 
What is service design?
What is service design?What is service design?
What is service design?Dhyana Scarano
 
Evolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design CouncilEvolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design CouncilService Design Network
 
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design ThinkingPieter Baert
 
"Design Thinking for Business Growth!"
"Design Thinking for Business Growth!" "Design Thinking for Business Growth!"
"Design Thinking for Business Growth!" BizCamp NI
 
Service Design Workshop: Designing the Customer Experience
Service Design Workshop: Designing the Customer ExperienceService Design Workshop: Designing the Customer Experience
Service Design Workshop: Designing the Customer ExperienceIngjerd Straand Jevnaker
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking WorkshopTathagat Varma
 
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore BankUX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore BankUX STRAT
 
This is Service Design in 25 useful tools
This is Service Design in 25 useful toolsThis is Service Design in 25 useful tools
This is Service Design in 25 useful toolsTijs Wilbrink
 
Design thinking
Design thinkingDesign thinking
Design thinkingAshprvt
 
User Behavior Analytics And The Benefits To Companies
User Behavior Analytics And The Benefits To CompaniesUser Behavior Analytics And The Benefits To Companies
User Behavior Analytics And The Benefits To CompaniesSpectorsoft
 
Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking HSG
 
d.school Bootcamp Bootleg
d.school Bootcamp Bootlegd.school Bootcamp Bootleg
d.school Bootcamp Bootleglaoudji
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinkinglmittler
 
User Experience : Ux versus UI
User Experience : Ux versus UIUser Experience : Ux versus UI
User Experience : Ux versus UIPatrice Lelaisant
 

La actualidad más candente (20)

From Design Thinking to Design Doing
From Design Thinking to Design Doing From Design Thinking to Design Doing
From Design Thinking to Design Doing
 
Design Thinking - introduction
Design Thinking - introductionDesign Thinking - introduction
Design Thinking - introduction
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
 
What is service design?
What is service design?What is service design?
What is service design?
 
Evolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design CouncilEvolution of the Double Diamond | Cat Drew | Design Council
Evolution of the Double Diamond | Cat Drew | Design Council
 
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design Thinking
 
"Design Thinking for Business Growth!"
"Design Thinking for Business Growth!" "Design Thinking for Business Growth!"
"Design Thinking for Business Growth!"
 
Service Design Workshop: Designing the Customer Experience
Service Design Workshop: Designing the Customer ExperienceService Design Workshop: Designing the Customer Experience
Service Design Workshop: Designing the Customer Experience
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking Workshop
 
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore BankUX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
UX STRAT Online 2021 Presentation by Kévin Boezennec, Singapore Bank
 
This is Service Design in 25 useful tools
This is Service Design in 25 useful toolsThis is Service Design in 25 useful tools
This is Service Design in 25 useful tools
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
User Behavior Analytics And The Benefits To Companies
User Behavior Analytics And The Benefits To CompaniesUser Behavior Analytics And The Benefits To Companies
User Behavior Analytics And The Benefits To Companies
 
IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014Design Thinking Method Sticker 2014
Design Thinking Method Sticker 2014
 
d.school Bootcamp Bootleg
d.school Bootcamp Bootlegd.school Bootcamp Bootleg
d.school Bootcamp Bootleg
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
User Experience : Ux versus UI
User Experience : Ux versus UIUser Experience : Ux versus UI
User Experience : Ux versus UI
 

Destacado

Service Design Thinking - Designing services that people fall in love with
Service Design Thinking - Designing services that people fall in love withService Design Thinking - Designing services that people fall in love with
Service Design Thinking - Designing services that people fall in love withRamakant Gawande
 
Visual thinking for service design — CanUX November 2016
Visual thinking for service design — CanUX November 2016Visual thinking for service design — CanUX November 2016
Visual thinking for service design — CanUX November 2016Boon Yew Chew
 
Visual Design Thinking Workshop
Visual Design Thinking WorkshopVisual Design Thinking Workshop
Visual Design Thinking WorkshopAlli McKee
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design ThinkingMarc Stickdorn
 
Service Design Thinking - Paris 2014 - Marc Stickdorn
Service Design Thinking - Paris 2014 - Marc StickdornService Design Thinking - Paris 2014 - Marc Stickdorn
Service Design Thinking - Paris 2014 - Marc StickdornInnovation by Design Club
 
This is Service Design Thinking @ UXCamp CPH 4-2014
This is Service Design Thinking @ UXCamp CPH 4-2014This is Service Design Thinking @ UXCamp CPH 4-2014
This is Service Design Thinking @ UXCamp CPH 4-2014Jakob Schneider
 
IDEO's design thinking.
IDEO's design thinking. IDEO's design thinking.
IDEO's design thinking. BeeCanvas
 
5 Things I Wish I Knew – A Service Design Journey
5 Things I Wish I Knew – A Service Design Journey5 Things I Wish I Knew – A Service Design Journey
5 Things I Wish I Knew – A Service Design JourneyJamin Hegeman
 
Intro to Design Thinking
Intro to Design ThinkingIntro to Design Thinking
Intro to Design ThinkingMike Krieger
 
The 10 1/2 Commandments of Visual Thinking: The "Lost Chapter" from The Back ...
The 10 1/2 Commandments of Visual Thinking: The "Lost Chapter" from The Back ...The 10 1/2 Commandments of Visual Thinking: The "Lost Chapter" from The Back ...
The 10 1/2 Commandments of Visual Thinking: The "Lost Chapter" from The Back ...visual_think_map
 
Re-Designing Death / Service Design Drinks
Re-Designing Death / Service Design DrinksRe-Designing Death / Service Design Drinks
Re-Designing Death / Service Design DrinksService Design Berlin
 
Business Design Toolkit - Design Sojourn
Business Design Toolkit - Design SojournBusiness Design Toolkit - Design Sojourn
Business Design Toolkit - Design Sojourndesignsojourn
 
What is Service Design?
What is Service Design?What is Service Design?
What is Service Design?Daniel Harris
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinkingZaana Jaclyn
 
Service Design Thinking - How to successfully innovate beyond buzzwords
Service Design Thinking - How to successfully innovate beyond buzzwordsService Design Thinking - How to successfully innovate beyond buzzwords
Service Design Thinking - How to successfully innovate beyond buzzwordsMarc Stickdorn
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
5 Steps Explore Social Media Using Visual Thinking
5 Steps Explore Social Media Using Visual Thinking5 Steps Explore Social Media Using Visual Thinking
5 Steps Explore Social Media Using Visual ThinkingJocelyn Wallace
 
Building Visual Thinking Communities Upload
Building Visual Thinking Communities   UploadBuilding Visual Thinking Communities   Upload
Building Visual Thinking Communities UploadRyan Coleman
 

Destacado (20)

Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design Thinking
 
Service Design Thinking - Designing services that people fall in love with
Service Design Thinking - Designing services that people fall in love withService Design Thinking - Designing services that people fall in love with
Service Design Thinking - Designing services that people fall in love with
 
Visual thinking for service design — CanUX November 2016
Visual thinking for service design — CanUX November 2016Visual thinking for service design — CanUX November 2016
Visual thinking for service design — CanUX November 2016
 
Visual Design Thinking Workshop
Visual Design Thinking WorkshopVisual Design Thinking Workshop
Visual Design Thinking Workshop
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design Thinking
 
Service Design Thinking - Paris 2014 - Marc Stickdorn
Service Design Thinking - Paris 2014 - Marc StickdornService Design Thinking - Paris 2014 - Marc Stickdorn
Service Design Thinking - Paris 2014 - Marc Stickdorn
 
This is Service Design Thinking @ UXCamp CPH 4-2014
This is Service Design Thinking @ UXCamp CPH 4-2014This is Service Design Thinking @ UXCamp CPH 4-2014
This is Service Design Thinking @ UXCamp CPH 4-2014
 
IDEO's design thinking.
IDEO's design thinking. IDEO's design thinking.
IDEO's design thinking.
 
5 Things I Wish I Knew – A Service Design Journey
5 Things I Wish I Knew – A Service Design Journey5 Things I Wish I Knew – A Service Design Journey
5 Things I Wish I Knew – A Service Design Journey
 
Intro to Design Thinking
Intro to Design ThinkingIntro to Design Thinking
Intro to Design Thinking
 
The 10 1/2 Commandments of Visual Thinking: The "Lost Chapter" from The Back ...
The 10 1/2 Commandments of Visual Thinking: The "Lost Chapter" from The Back ...The 10 1/2 Commandments of Visual Thinking: The "Lost Chapter" from The Back ...
The 10 1/2 Commandments of Visual Thinking: The "Lost Chapter" from The Back ...
 
Re-Designing Death / Service Design Drinks
Re-Designing Death / Service Design DrinksRe-Designing Death / Service Design Drinks
Re-Designing Death / Service Design Drinks
 
Business Design Toolkit - Design Sojourn
Business Design Toolkit - Design SojournBusiness Design Toolkit - Design Sojourn
Business Design Toolkit - Design Sojourn
 
What is Service Design?
What is Service Design?What is Service Design?
What is Service Design?
 
Introducing design thinking
Introducing design thinkingIntroducing design thinking
Introducing design thinking
 
Design Thinking Method Cards
Design Thinking Method CardsDesign Thinking Method Cards
Design Thinking Method Cards
 
Service Design Thinking - How to successfully innovate beyond buzzwords
Service Design Thinking - How to successfully innovate beyond buzzwordsService Design Thinking - How to successfully innovate beyond buzzwords
Service Design Thinking - How to successfully innovate beyond buzzwords
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
5 Steps Explore Social Media Using Visual Thinking
5 Steps Explore Social Media Using Visual Thinking5 Steps Explore Social Media Using Visual Thinking
5 Steps Explore Social Media Using Visual Thinking
 
Building Visual Thinking Communities Upload
Building Visual Thinking Communities   UploadBuilding Visual Thinking Communities   Upload
Building Visual Thinking Communities Upload
 

Similar a Visual Thinking / Service Design Drinks Berlin

Intro to Sketching Prototypes
Intro to Sketching PrototypesIntro to Sketching Prototypes
Intro to Sketching PrototypesAmbrose Little
 
Introduction to Codesigning Services
Introduction to Codesigning ServicesIntroduction to Codesigning Services
Introduction to Codesigning ServicesJuha Kronqvist
 
Creating Knowledge With Users
Creating Knowledge With UsersCreating Knowledge With Users
Creating Knowledge With UsersKenji Hiranabe
 
MDW NY | Matt Howell_New Teams and Process for Making Digital Work
MDW NY | Matt Howell_New Teams and Process for Making Digital WorkMDW NY | Matt Howell_New Teams and Process for Making Digital Work
MDW NY | Matt Howell_New Teams and Process for Making Digital WorkBoulder Digital Works at CU
 
Design Thinking - unlock your creative potential
Design Thinking -  unlock your creative potentialDesign Thinking -  unlock your creative potential
Design Thinking - unlock your creative potentialSameer Chavan
 
EPFL - PxS, week 1 - Personal Interaction Studio 2011 introduction
EPFL - PxS, week 1 - Personal Interaction Studio 2011 introductionEPFL - PxS, week 1 - Personal Interaction Studio 2011 introduction
EPFL - PxS, week 1 - Personal Interaction Studio 2011 introductionhendrikknoche
 
Separating Myth from Truth in Data Visualisation
Separating Myth from Truth in Data VisualisationSeparating Myth from Truth in Data Visualisation
Separating Myth from Truth in Data VisualisationAndy Kirk
 
What is UX Design?
What is UX Design?What is UX Design?
What is UX Design?Ji Lee
 
Raffles Institute_Transfer,concept development and graphical language_04
Raffles Institute_Transfer,concept development and graphical language_04Raffles Institute_Transfer,concept development and graphical language_04
Raffles Institute_Transfer,concept development and graphical language_04Sandra Draskovic
 
#anzmlearn Learner Experience Design: Employing empathy to deliver experience
#anzmlearn Learner Experience Design: Employing empathy to deliver experience#anzmlearn Learner Experience Design: Employing empathy to deliver experience
#anzmlearn Learner Experience Design: Employing empathy to deliver experienceJoyce Seitzinger
 
Introduction to UX for Developers
Introduction to UX for DevelopersIntroduction to UX for Developers
Introduction to UX for DevelopersJacques Woodcock
 
Introduction into User Experience
Introduction into User ExperienceIntroduction into User Experience
Introduction into User ExperienceAbdullah Al Nady
 
Participatory Design: Discovering Unmet Needs & New Solutions
Participatory Design: Discovering Unmet Needs & New SolutionsParticipatory Design: Discovering Unmet Needs & New Solutions
Participatory Design: Discovering Unmet Needs & New SolutionsJennifer Briselli
 
User Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the UglyUser Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the UglyJoshua Randall
 
Aicd presentation
Aicd presentationAicd presentation
Aicd presentationkathlewis50
 
Aicd presentation
Aicd presentationAicd presentation
Aicd presentationkathlewis50
 
User Experience Design: 5 Techniques for Creating Better Websites and Applica...
User Experience Design: 5 Techniques for Creating Better Websites and Applica...User Experience Design: 5 Techniques for Creating Better Websites and Applica...
User Experience Design: 5 Techniques for Creating Better Websites and Applica...nForm User Experience
 
Pixel Envy
Pixel EnvyPixel Envy
Pixel EnvySimoReid
 
#iMOOT15mm #LXDesign Mapping Learner Journeys
#iMOOT15mm #LXDesign Mapping Learner Journeys#iMOOT15mm #LXDesign Mapping Learner Journeys
#iMOOT15mm #LXDesign Mapping Learner JourneysJoyce Seitzinger
 

Similar a Visual Thinking / Service Design Drinks Berlin (20)

Intro to Sketching Prototypes
Intro to Sketching PrototypesIntro to Sketching Prototypes
Intro to Sketching Prototypes
 
Introduction to Codesigning Services
Introduction to Codesigning ServicesIntroduction to Codesigning Services
Introduction to Codesigning Services
 
Utah PMA Quarterly Meeting, June, 2010
Utah PMA Quarterly Meeting, June, 2010Utah PMA Quarterly Meeting, June, 2010
Utah PMA Quarterly Meeting, June, 2010
 
Creating Knowledge With Users
Creating Knowledge With UsersCreating Knowledge With Users
Creating Knowledge With Users
 
MDW NY | Matt Howell_New Teams and Process for Making Digital Work
MDW NY | Matt Howell_New Teams and Process for Making Digital WorkMDW NY | Matt Howell_New Teams and Process for Making Digital Work
MDW NY | Matt Howell_New Teams and Process for Making Digital Work
 
Design Thinking - unlock your creative potential
Design Thinking -  unlock your creative potentialDesign Thinking -  unlock your creative potential
Design Thinking - unlock your creative potential
 
EPFL - PxS, week 1 - Personal Interaction Studio 2011 introduction
EPFL - PxS, week 1 - Personal Interaction Studio 2011 introductionEPFL - PxS, week 1 - Personal Interaction Studio 2011 introduction
EPFL - PxS, week 1 - Personal Interaction Studio 2011 introduction
 
Separating Myth from Truth in Data Visualisation
Separating Myth from Truth in Data VisualisationSeparating Myth from Truth in Data Visualisation
Separating Myth from Truth in Data Visualisation
 
What is UX Design?
What is UX Design?What is UX Design?
What is UX Design?
 
Raffles Institute_Transfer,concept development and graphical language_04
Raffles Institute_Transfer,concept development and graphical language_04Raffles Institute_Transfer,concept development and graphical language_04
Raffles Institute_Transfer,concept development and graphical language_04
 
#anzmlearn Learner Experience Design: Employing empathy to deliver experience
#anzmlearn Learner Experience Design: Employing empathy to deliver experience#anzmlearn Learner Experience Design: Employing empathy to deliver experience
#anzmlearn Learner Experience Design: Employing empathy to deliver experience
 
Introduction to UX for Developers
Introduction to UX for DevelopersIntroduction to UX for Developers
Introduction to UX for Developers
 
Introduction into User Experience
Introduction into User ExperienceIntroduction into User Experience
Introduction into User Experience
 
Participatory Design: Discovering Unmet Needs & New Solutions
Participatory Design: Discovering Unmet Needs & New SolutionsParticipatory Design: Discovering Unmet Needs & New Solutions
Participatory Design: Discovering Unmet Needs & New Solutions
 
User Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the UglyUser Experience Design + Agile: The Good, The Bad, and the Ugly
User Experience Design + Agile: The Good, The Bad, and the Ugly
 
Aicd presentation
Aicd presentationAicd presentation
Aicd presentation
 
Aicd presentation
Aicd presentationAicd presentation
Aicd presentation
 
User Experience Design: 5 Techniques for Creating Better Websites and Applica...
User Experience Design: 5 Techniques for Creating Better Websites and Applica...User Experience Design: 5 Techniques for Creating Better Websites and Applica...
User Experience Design: 5 Techniques for Creating Better Websites and Applica...
 
Pixel Envy
Pixel EnvyPixel Envy
Pixel Envy
 
#iMOOT15mm #LXDesign Mapping Learner Journeys
#iMOOT15mm #LXDesign Mapping Learner Journeys#iMOOT15mm #LXDesign Mapping Learner Journeys
#iMOOT15mm #LXDesign Mapping Learner Journeys
 

Más de Service Design Berlin

Service Design Drinks | The Future of Cities
Service Design Drinks | The Future of CitiesService Design Drinks | The Future of Cities
Service Design Drinks | The Future of CitiesService Design Berlin
 
Service Design Drinks | Finance - What future do we wish for?
Service Design Drinks | Finance - What future do we wish for?Service Design Drinks | Finance - What future do we wish for?
Service Design Drinks | Finance - What future do we wish for?Service Design Berlin
 
Future of Health Care | Service Design Drinks
 Future of Health Care |  Service Design Drinks Future of Health Care |  Service Design Drinks
Future of Health Care | Service Design DrinksService Design Berlin
 
Building communities / Service Design Drinks
Building communities / Service Design DrinksBuilding communities / Service Design Drinks
Building communities / Service Design DrinksService Design Berlin
 
Data & Services / Service Design Drinks
Data & Services / Service Design DrinksData & Services / Service Design Drinks
Data & Services / Service Design DrinksService Design Berlin
 
LEGO Serious Play / Service Design Drinks Berlin
LEGO Serious Play / Service Design Drinks Berlin LEGO Serious Play / Service Design Drinks Berlin
LEGO Serious Play / Service Design Drinks Berlin Service Design Berlin
 
Circular Economy / Service Design Drinks
Circular Economy / Service Design DrinksCircular Economy / Service Design Drinks
Circular Economy / Service Design DrinksService Design Berlin
 
Bringing Service Design In-House / Service Design Drinks Berlin
Bringing Service Design In-House / Service Design Drinks BerlinBringing Service Design In-House / Service Design Drinks Berlin
Bringing Service Design In-House / Service Design Drinks BerlinService Design Berlin
 
Brand Services / Service Design Drinks
Brand Services / Service Design DrinksBrand Services / Service Design Drinks
Brand Services / Service Design DrinksService Design Berlin
 
Strategising with Service as Business Logic / Service Design Drinks
Strategising with Service as Business Logic / Service Design DrinksStrategising with Service as Business Logic / Service Design Drinks
Strategising with Service as Business Logic / Service Design DrinksService Design Berlin
 
Designing for Financial Services / Service Design Drinks
Designing for Financial Services / Service Design DrinksDesigning for Financial Services / Service Design Drinks
Designing for Financial Services / Service Design DrinksService Design Berlin
 
Service Design & the Internet of Things / Service Design Drinks
Service Design & the Internet of Things / Service Design DrinksService Design & the Internet of Things / Service Design Drinks
Service Design & the Internet of Things / Service Design DrinksService Design Berlin
 
Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015
Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015 Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015
Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015 Service Design Berlin
 
KISD Conference / Bringing Service Design In-House
KISD Conference / Bringing Service Design In-HouseKISD Conference / Bringing Service Design In-House
KISD Conference / Bringing Service Design In-HouseService Design Berlin
 
Making jobs-to-be-done actionable / Service Design Drinks
Making jobs-to-be-done actionable / Service Design DrinksMaking jobs-to-be-done actionable / Service Design Drinks
Making jobs-to-be-done actionable / Service Design DrinksService Design Berlin
 
User Research / Design Thinking Meetup in Warsaw
User Research / Design Thinking Meetup in WarsawUser Research / Design Thinking Meetup in Warsaw
User Research / Design Thinking Meetup in WarsawService Design Berlin
 
Service Innovation in Retail / Service Design Drinks Berlin
Service Innovation in Retail / Service Design Drinks BerlinService Innovation in Retail / Service Design Drinks Berlin
Service Innovation in Retail / Service Design Drinks BerlinService Design Berlin
 
Service Design - Dienstleistungen erfolgreich gestalten und umsetzen (Gründer...
Service Design - Dienstleistungen erfolgreich gestalten und umsetzen (Gründer...Service Design - Dienstleistungen erfolgreich gestalten und umsetzen (Gründer...
Service Design - Dienstleistungen erfolgreich gestalten und umsetzen (Gründer...Service Design Berlin
 

Más de Service Design Berlin (20)

Service Design Drinks | The Future of Cities
Service Design Drinks | The Future of CitiesService Design Drinks | The Future of Cities
Service Design Drinks | The Future of Cities
 
Service Design Drinks | Finance - What future do we wish for?
Service Design Drinks | Finance - What future do we wish for?Service Design Drinks | Finance - What future do we wish for?
Service Design Drinks | Finance - What future do we wish for?
 
Future of Health Care | Service Design Drinks
 Future of Health Care |  Service Design Drinks Future of Health Care |  Service Design Drinks
Future of Health Care | Service Design Drinks
 
Building communities / Service Design Drinks
Building communities / Service Design DrinksBuilding communities / Service Design Drinks
Building communities / Service Design Drinks
 
Data & Services / Service Design Drinks
Data & Services / Service Design DrinksData & Services / Service Design Drinks
Data & Services / Service Design Drinks
 
LEGO Serious Play / Service Design Drinks Berlin
LEGO Serious Play / Service Design Drinks Berlin LEGO Serious Play / Service Design Drinks Berlin
LEGO Serious Play / Service Design Drinks Berlin
 
Circular Economy / Service Design Drinks
Circular Economy / Service Design DrinksCircular Economy / Service Design Drinks
Circular Economy / Service Design Drinks
 
Bringing Service Design In-House / Service Design Drinks Berlin
Bringing Service Design In-House / Service Design Drinks BerlinBringing Service Design In-House / Service Design Drinks Berlin
Bringing Service Design In-House / Service Design Drinks Berlin
 
Brand Services / Service Design Drinks
Brand Services / Service Design DrinksBrand Services / Service Design Drinks
Brand Services / Service Design Drinks
 
Strategising with Service as Business Logic / Service Design Drinks
Strategising with Service as Business Logic / Service Design DrinksStrategising with Service as Business Logic / Service Design Drinks
Strategising with Service as Business Logic / Service Design Drinks
 
Designing for Financial Services / Service Design Drinks
Designing for Financial Services / Service Design DrinksDesigning for Financial Services / Service Design Drinks
Designing for Financial Services / Service Design Drinks
 
Service Design & the Internet of Things / Service Design Drinks
Service Design & the Internet of Things / Service Design DrinksService Design & the Internet of Things / Service Design Drinks
Service Design & the Internet of Things / Service Design Drinks
 
Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015
Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015 Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015
Service Design Berlin / Prototyping Public Services at Gov Jam Berlin 2015
 
KISD Conference / Bringing Service Design In-House
KISD Conference / Bringing Service Design In-HouseKISD Conference / Bringing Service Design In-House
KISD Conference / Bringing Service Design In-House
 
Being Visual / Service Design Drinks
Being Visual / Service Design DrinksBeing Visual / Service Design Drinks
Being Visual / Service Design Drinks
 
Education / Service Design Drinks
Education / Service Design DrinksEducation / Service Design Drinks
Education / Service Design Drinks
 
Making jobs-to-be-done actionable / Service Design Drinks
Making jobs-to-be-done actionable / Service Design DrinksMaking jobs-to-be-done actionable / Service Design Drinks
Making jobs-to-be-done actionable / Service Design Drinks
 
User Research / Design Thinking Meetup in Warsaw
User Research / Design Thinking Meetup in WarsawUser Research / Design Thinking Meetup in Warsaw
User Research / Design Thinking Meetup in Warsaw
 
Service Innovation in Retail / Service Design Drinks Berlin
Service Innovation in Retail / Service Design Drinks BerlinService Innovation in Retail / Service Design Drinks Berlin
Service Innovation in Retail / Service Design Drinks Berlin
 
Service Design - Dienstleistungen erfolgreich gestalten und umsetzen (Gründer...
Service Design - Dienstleistungen erfolgreich gestalten und umsetzen (Gründer...Service Design - Dienstleistungen erfolgreich gestalten und umsetzen (Gründer...
Service Design - Dienstleistungen erfolgreich gestalten und umsetzen (Gründer...
 

Último

The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 

Último (19)

The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 

Visual Thinking / Service Design Drinks Berlin

  • 1. NEST / JANUARY 23, 2012 Service Design Drinks Visual Thinking
  • 3. Who are we? Katrin Olga Manuel Martin PhD Candidate, Community Designer, User Experience, University of Manager, Fjord Nokia Potsdam Stylemarks
  • 4. What? people write a lot: e-mails, tweets, posts, strategy papers, specifications, etc. this is about being more visual — not exclusively, yet additionally
  • 5. Why? the human brain uses 70% of its capacity to handle visual information text only is harder and more slowly processable
  • 6. “I never read, I just look at pictures.” * — ANDY WARHOL Artist * – many other people do so too – just think of the phrase “A picture is worth a thousand words” or simply advertising
  • 7. Why? Dual coding theory by Allan Paivio Dog Dog combined verbal & Icon: Randall Barriga / The Noun Project visual information is stored in two parts of the brain and hence better memorised
  • 8. Why? to structure your own thoughts to communicate a thought to provoke reactions & to get feedback to organise & memorise Icon: Sergey Bakin / The Noun Project
  • 10. When? note taking in research clustering & sorting insights idea generation visual prototyping concept presentation visualising during implementation Icon: iconoci, Ugur Akdemir, Chris Lee / The Noun Project
  • 11. How?
  • 13. How? EXERC ISE 1 Basics for people, emotions, objects & symbols EXERC ISE 2 Visualise the 5 aspects of service design EXERC ISE 3 Illustrate your favourite service Icon: Ricardo Mira da Silva / The Noun Project
  • 18. How? EX ERC ISE 2 VISUAL THINKING FOR SERVICE DESIGN 1. User-centered 2. Co-creative Services should be experienced through All stakeholders should be included in the customer’s eyes. the service design process. Please visualise 1 of the 5 characteristics of service design and hand this sheet to your neighbor afterwards — from: ‘This is Service Design Thinking’ by Marc Stickdorn and Jakob Schneider 3. Sequencing 4. Evidencing 5. Holistic The service should be visualised as a Intangible services should be visualised The entire environment of a service sequence of interrelated actions. in terms of physical artefacts. should be considered.
  • 20. Sketch by Klara Lindner: ‘Ski lift’
  • 21. Sketch by Jan Schmiedgen: ‘Spotify’
  • 26. Take-away time-saving, not time-consuming rather a bad drawing than no drawing facilitates every step of your process Icon: Samuel Q. Green / The Noun Project, Jakob Schneider / This is Service Design Thinking
  • 28. Book recommendations Eva Lotta Lamm: David Sibbet: Kommunikations- ‘Sketchnotes’ ‘Visual Meetings’ lotsen: ’bikablo 1’