Service Design Days 2016 - Keynote Patrick van der Pijl
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Design a better business - Keynote by Patrick van der Pijl during the Service Design Days, Barcelona 7th Oct 2016
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Service Design Days 2016 - Keynote Patrick van der Pijl
- 1. 14-10-16 1 @PATRICKPIJL Runner upBusinessModelGeneration THIS IS US YOU CAN DESIGN BUSINESS @patrickpij l F#$@ THE VUCA WORLD!
- 2. 14-10-16 2 ECONOMIC DEVELOPMENT INTERNET CUSTOMER BEHAVIOR END 3-6-3 BANKING WE LOOK FOR CERTAINTY @patrickpij l WE LABEL THINGS
- 3. 14-10-16 3 AUTHORITY = CERTAINTY AUTHORITY = CERTAINTY WE WRITE PLANS BLA BLA BLA PREPAR E SCALE SHAI AGASSI
- 4. 14-10-16 4 GO TO ISRAEL! NEW ECO-SYSTEM 5MINUTESONLY 5MINUTESONLY SEPARATE THE BATTERY SWITCH STATION SCHIPHOL AIRPORT 850 IDEATE UNDERSTAND VALIDATE PROTOTYPE
- 5. 14-10-16 5 IDEATE UNDERSTAND VALIDATE PROTOTYPE WE NEED TO TEACH BUSINESS TO THINK LIKE A DESIGNER // Ad van Berlo DESIGN FOR INNOVATI ON
- 7. 14-10-16 7 MEET ORHUN CAPANOGLU THINK LIKE A DESIGNER @patrickpij l ORHUN LAGERFELD WHO IS OUR CUSTOMER?
- 8. 14-10-16 8 WHAT IS THEIR PROBLEM? WE FIRST STARTED TO INNOVATE a consumer eco system water & resourcescommunication design waste finally things connect! Q&A montage manual knowledge desk certificates & education job central order central personal contact point montage manual plumber central AMCO AMCO
- 9. 14-10-16 9 WHICH ONE YOU FALL IN LOVE WITH? ? 1. online 2. 3D printing 3. direct 4. plumber HOW CAN YOU TEST YOUR ASSUMPTI ONS? ? SAFA RI! ROLA ND TRAVEL GUIDE SUAT OBSERVER/ INTERVIEWER OYKU OBSERVER/ NOTE-TAKER WATCH FIRST THEN ASK LOOK FOR NEEDS NOT SOLUTIONS RECOR D THE OBVIOUS
- 10. 14-10-16 10 DAY 1 MECHANICAL CONTRACTORS DAY 2 INSTALLERS DAY 3 DISTRIBUTORS
- 11. 14-10-16 11 = CONTRACTORS ARE NOT CUSTOMERS IT IS NOT ABOUT ONLINE QUALITY WAS NOT GOOD IT IS ABOUT EDUCATION
- 12. 14-10-16 12 DISTRIBUTI ON IS KEY WAVIN PILSA ACADEM Y IDEATE UNDERSTAND VALIDATE PROTOTYPE MEET SCOTT NEVER WON A FIGHT…
- 13. 14-10-16 13 HIS IDEA… TO MAKE SERIOUS MONEY… WITH AN APP… AN IDEA HAS ZERO VALUE @patrickpij l YOU START DRINKING WITH YOUR FRIENDS @patrickpij l YOU WANT TO PAY AND LEAVE…
- 14. 14-10-16 14 SO THIS WAS HIS IDEA… PAY AT THE BAR WITH AN APP SO WHERE TO START? ? IT IS NOT ABOUT THE PRODUCT @patrickpij l IT IS ABOUT THE BUSINESS MODEL! !
- 15. 14-10-16 15 WHAT DOES #1ST BUSINESS MODEL LOOK LIKE? ? © www.businessmodelgeneration.com Key partners Key activities Value proposition Customer relationshi p Customer segments Key resources Cost structure Revenue streams Channels Business Model Onetab #1 Develop & maintain app Drinkers App stores App download fees People App developm. Social media Really cool app for buying drinks Dev Team WHAT IS OUR KEY ASSUMPTIO N HERE? ? DRINKERS WANT TO PAY 99c FOR AN APP TO BUY BEERS
- 16. 14-10-16 16 WHAT THEY LEARNED… CREDITCARD HANDLING IS A PAIN IN THE ASS! WHAT DOES #2ND BUSINESS MODEL LOOK LIKE? ? © www.businessmodelgeneration.com Key partners Key activities Value proposition Customer relationshi p Customer segments Key resources Cost structure Revenue streams Channels Business Model Onetab #2 Develop customer base Drinkers App stores Pay per use People App developm. Social Media Keep the night moving, no worries about paying Marketeers & Dev Team ONE TAB APP Faster order process & more sales Staff Free App store fees POS soTware provider (H&L Australia) Develop & maintain app
- 17. 14-10-16 17 WHAT ABOUT DISTRIBUTIO N ? © www.businessmodelgeneration.com Key partners Key activities Value proposition Customer relationshi p Customer segments Key resources Cost structure Revenue streams Channels Business Model Onetab #3 Develop customer base Drinkers Point of Sales Cash Register Pay per use People App developm. Social Media Keep the night moving, no worries about paying Marketeers & Dev Team ONE TAB APP Faster order process & more sales Staff Free App store fees POS soTware provider (H&L Australia) Develop & maintain app WHAT DOES THE NEXT BEST BUSINESS MODEL LOOK LIKE? ? POWER OF DATA. “IN GOD WE TRUST. FOR EVERYTHING ELSE THERE’S DATA.” ` SECURED INVESTMENT
- 19. 14-10-16 19 DESIGNERS UNITE! ` DESIGNABETTERBUSINESS.C OM PATRICK VAN DER PIJL CEO Business Models Inc. Author Design a Better Business Producer Business Model Generation patrick@businessmodelsinc.com