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Reaktor 
Mannerheimintie 2 
00100, Helsinki Finland 
The design of 
In-Flight Entertainment 
service for Finnair 
tel: +358 9 4152 0200 
www.reaktor.fi 
info@reaktor.fi 
Confidential 
©2014 Reaktor 
All rights reserved 
#SDA15
Background 
Project 
New IFE 
What next?
Background
Finnair 2013: 
9,2M passengers per year 
42 aircrafts
Flights lasting 7 h or more
http://tinyurl.com/original-ife
Scope 
IFE
Customer experience
Content first!
Project
Reaktor FullSolution™ 
Concept 
UX / UI 
Visuals 
Development 
Data Science 
Coaching
Reaktor team in IFE 
Concept 
UX / UI 
Visuals 
Development 
Coaching
Timeline 
Pitch Kick-off Des + Dev 
Final touch! 
Bug fixing! 
Minor features 
Installation! 
On air 
05/13 06/13 08/13 - 01/14 04/14 06/14 08/14
05/13 06/13 08/13 - 01/14 04/14 06/14 
Workload 
Pitch Des + Dev 
08/14 
Kick-off 
Final touch! 
Bug fixing! 
Minor features 
Installation! 
On air 
Reaktor 
Finnair 
Panasonic! 
Avionics ! 
Corporation
Challenges 
The hardware: availability, specs, performance, 
testing, only click events… 
New way of working for Finnair + Panasonic 
Going boldly where no team has gone before!
UX + Dev 
Team working seamlessly together 
UX = Content first 
Iterate: 
Design=>Develop=>Test=>Design=>…
2 plane visits
Building up a testlab
User research & tests
Installation 7.8.2014
First flight from Helsinki to 
Nagoya 8.8.2014
New IFE
“Reaktor and Finnair’s new design has 
brought the IFE user experience to the 
21st century kicking and screaming. 
The quality is simply outstanding.” 
! 
! 
-Jouni Oksanen, Vice President, eCommerce, Finnair
What next?
Scope 
IFE
Scope
Reaktor 
Mannerheimintie 2 
00100, Helsinki Finland 
tel: +358 9 4152 0200 
www.reaktor.fi 
info@reaktor.fi 
Thank you. 
Karri-Pekka Laakso 
Marjo Mansén 
Confidential 
©2014 Reaktor 
All rights reserved

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