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A Service Portfolio Model for Value Creation in Networked Enterprise Systems

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ServiceWave 2010
ServiceWave 2010

Workshop 3: SMART 2010 – 1st International Workshop on Service Modelling and Representation Techniques. Service Wave 2010 – Monday Dec 13th 2010

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A Service Portfolio Model for Value Creation in Networked Enterprise Systems Kostas Kutsikos Gregoris Mentzas kutsikos@aegean.gr [email_address] Assistant Professor Professor Business School ICCS University of the Aegean National Technical University of Athens Greece Greece
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our research is focused on managing service value co-creation ,[object Object],[object Object],[object Object],Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our focus
Context of our research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing service value co-creation (simplified version)
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Service value co-creation through service portfolio management Implications ,[object Object],[object Object],[object Object],Basic assumptions ,[object Object],[object Object]
Our Service Portfolio Model (SPM)
Basic services ,[object Object],[object Object],[object Object],Definition
Flexible services ,[object Object],[object Object],[object Object],Definition
Custom services ,[object Object],[object Object],[object Object],Definition
SPM becomes the root of a tree that is comprised of different service value co-creation paths, leading to a dynamic service management framework
A scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A SPM service value co-creation path for a SPM Custom service ,[object Object],[object Object],[object Object],CPat Design service
A SPM service value co-creation path for a SPM Custom service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business model implications
A SPM service value co-creation path for a SPM Custom service ,[object Object],[object Object],[object Object],[object Object],Performance measurement
A SPM service value co-creation path for a SPM Custom service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Performance measurement process
[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Indicative related work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary and conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Work-in-progress and future directions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Service Portfolio Model for Value Creation in Networked Enterprise Systems Kostas Kutsikos Gregoris Mentzas kutsikos@aegean.gr [email_address] Assistant Professor Professor Business School ICCS University of the Aegean National Technical University of Athens Greece Greece

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A Service Portfolio Model for Value Creation in Networked Enterprise Systems

  • 1. A Service Portfolio Model for Value Creation in Networked Enterprise Systems Kostas Kutsikos Gregoris Mentzas kutsikos@aegean.gr [email_address] Assistant Professor Professor Business School ICCS University of the Aegean National Technical University of Athens Greece Greece
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  • 7. Managing service value co-creation (simplified version)
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  • 10. Our Service Portfolio Model (SPM)
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  • 14. SPM becomes the root of a tree that is comprised of different service value co-creation paths, leading to a dynamic service management framework
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  • 25. A Service Portfolio Model for Value Creation in Networked Enterprise Systems Kostas Kutsikos Gregoris Mentzas kutsikos@aegean.gr [email_address] Assistant Professor Professor Business School ICCS University of the Aegean National Technical University of Athens Greece Greece