Social Marketing in the Banking and Financial Sector - PACB Presentation
Crash course social_media-1
1. Crash Course in Social
Media for
Spas and Salons
Presented by
2. Webinar Outline
• Why your salon/spa should care about
social media.
• Four-point plan to develop your social
media strategy.
• Turn a social media strategy into money
for your spa.
3. The World is Changing Fast
Change with it!
It won’t wait.
5. Social Media Fuel = People
• 54% of women use social media regularly.
• 29% of these women are 35-54 years old.
• The fastest growing female age group is
55+ (922%).
6. Facebook: A Snapshot
• Over 500 million active users.
• 150 million mobile users, who are twice as
active on Facebook.
• 50% log-on their news feed every day.
• Average user has 130 friends.
• We spend 700 billion minutes/month on
Facebook.
12. Splendid Paradox
• Spa/Salon industry is unique, real people
must deliver the “product”.
• Social media permits you to interact
personally.
• You can’t cut hair or give a massage
online.
• There is an important social aspect to the
spa and salon experience.
13. How to Use Social Media
• Teach with passion, authority, opinions.
• Keep most loyal clients in mind at all
times.
• Maintain interested with consistent posts
that are relevant and valuable.
• Encourage community to share and
spread your social influence.
14. First Steps
• Set up a profile (personal) and FaceBook
page for your business.
• http://www.spaboomblog.com/2010/6-
steps-to-set-up-a-facebook-page
• Set up a Twitter account for your business.
15. Build a Network
• Ask 25 friends, family and coworkers
to become fans.
• Join local networks by city.
• Share links and comment.
16. Listen and Watch
• Follow relevant conversations.
• Sign-up for Google Alerts.
• Add TweetDeck.
18. About Your Spa and Salon
Decide How you want to be part of that
conversation.
19. Remember the Goal
• Generate transactions on your website.
o Book appointments.
o Encourage clients to try new spa/salon
treatments.
o Purchase Gifts.
20. Good Content is Critical
• More content = more traffic to website.
• Fresh, time sensitive, event/specials
drive traffic.
• Creates sharing opportunities to reach
new audience.
• SEO.
21. What Makes Great Content?
• Passion and expertise.
• Clients want to identify with you so
understand their problems and challenges.
• Consistency increases social media
effectiveness.
• Keep them interested and encourage them
to share, spread your social influence.
26. Social Media Events Encourage Sharing
Referral Codes - exclusive specials to readers
o one-time deals, limited offers, request retweets
27. Common Social Media Mistakes
• See website as static billboard and social
media as place to post unedited information.
o Website is dynamic, changing and must work
with social media to be successful.
• Aggressive Marketing.
o Build community, engage, create trust.
o It is ok to create a call to action but do it wisely.
28. Checklist for Effectiveness
• Frequency.
2-3 times per week.
• Value.
Specials, insider info, create relationships
Educate, alert followers/friends to your blog.
• Relevance.
Listen and communicate with community.
• Spread your influence.
Referrals, GC purchase notifications, retweets.
29. The Future of Online Marketing
• Broadcast message across multiple mediums.
• Consistent messaging tailored to best clients.
• Content, promotions and connections.
• Use the right tools.
• Seamless integration.
30. Contact
To learn more about our integrated online
marketing suite and special conference
pricing please contact:
• janell.loving@spaboom.com
• seth.gardenswartz@spaboom.com
• 800.940.0458