PERSONAL BRAND EXPLORATION
Your Name: Shakerian Brooks
Project & Portfolio I: Week 1
MARCH 4, 2023

❖ I prioritize accuracy, reliability, and authenticity to be
perceived as trustworthy.
❖ Building genuine relationships with my followers is a
crucial component of my approach to online reputation.
❖ To increase my visibility, I aim to diversify and distribute
my content across multiple platforms.
❖ My brand archetype is the Guy/Girl Next Door, which I
plan to leverage to produce thought-provoking content and
establish connections with opinion leaders.
❖ By focusing on these strategies, I am confident I can
cultivate a robust and trustworthy online presence.
IDENTITY

PROFESSION
Potential Job Titles:
•Social Media Specialist
•SEO Strategist (Search Engine Optimization
Strategist)
•Search Engine Optimization Consultant (SEO
Consultant)
BRAND ARCHETYPE:
As someone whose top brand archetype is the Guy/Girl
Next Door, I value being relatable, trustworthy, and
authentic. I plan to use this archetype to shape my approach
to digital marketing by creating thought-provoking content
and building relationships with other leaders in the industry.
Prioritizing authenticity, trustworthiness, and relatability
will set me apart and establish a strong reputation for my
brand.
This Photo by Unknown Author is licensed under CC BY-SA-NC
Search Marketing Strategists for Digital Marketing

Hiring Managers
TARGET AUDIENCE
Danielle Binder
Outreach Plan:
• I would research Dare Drop and Danielle Binder’s
professional backgrounds to understand their industry and
potential needs.
• I would then send a personalized email highlighting my
relevant experience and how I could be an asset to Dare
Drop.
• The follow-up would include sending a thank you note and
any additional information or portfolio samples that could
showcase my skills.
PROFILE
PICTURE
Recruiter Dare Drop
Unknown
Outreach Plan:
• To be ready, I would look into Jane Smith's business and its
present digital marketing approach.
• Next, I'd reach out to Jane Smith by sending a tailored email
describing my background in digital marketing and how my
services may boost her company's online standing.
• The follow-up would consist of sending a proposal and
setting up a call for further discussion.
PROFILE
PICTURE
Potential client at digital
market services Orange142
Megan Foley
Outreach Plan:
• I would prepare by learning the content approach behind
Megan Foley's work.
• Then, I'd reach out to John Doe by commenting on his social
media posts, expressing constructive criticism, and
suggesting possible cooperation.
• The next step would be to set up a phone conversation to talk
in-depth and generate ideas for possible partnerships.
PROFILE
PICTURE Content creator at YouTube

GOALS
Short Term: (Immediately After Graduation, 2024)
● Build a strong professional network by attending industry events, connecting
with professionals on LinkedIn, and contacting alumni from my alma mater.
● Specifically, I will attend at least one industry event per month and connect with
10 new professionals on LinkedIn each week.
Mid Term: (5-10yrs)
● Establish myself as a thought leader in my industry by regularly
publishing articles and blog posts, speaking at conferences, and
participating in industry-related discussions on social media.
● Specifically, I will publish at least two monthly articles on relevant
publications and speak at one industry-related conference annually.
Long Term: (2025)
● Become a respected leader in my field by managing a team of
professionals, mentoring junior colleagues, and contributing to the
growth and success of my organization.
● Specifically, I will lead a team of at least 10 professionals and contribute
to achieving 30% revenue growth for my organization within the next 5
years.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Digital Literacy
SOFT
HARD
Adept
Analytical Skills Adept
Communication Expert
Time Management Expert
Software Technology
SOFT
HARD
Adept
Database user and query software Adept
Thinking Creatively Expert
Communication Adept

I promise to provide reliable and authentic content that challenges conventional
thinking and inspires others to think differently while building trusting and
meaningful relationships with my audience.
PROMISE

CREDENTIALS
Work Experience:
• Self Employed - Graphic T-Shirt Designer
• United States Army – 2017
Education:
• Security and Network Infrastructure
Specialist, Carolina Career College, 2018
• Digital Marketing, B.S., Full Sail University, (2024)
Awards:
• Meritorious Service Medal
• Army Commendation Medal
• Army Achievement Medal
• Army Good Conduct Medal
• National Defense Service Medal
This Photo by Unknown Author is licensed under CC BY

COMPETITION
Austin Chu
Industry Experience:
• Digital Marketing Agency Owner, Social
Media Marketing, Mar 2016 – Present
• Along with experience with other various
industries and organizations
Education:
• Concordia University Chicago, Master’s Degree
• Wheaton College, Bachelor of Arts
Leadership Experience:
• Digital Marketing Agency Owner
• Digital Marketing Strategist fwd
• Global Social Media Community Manager
Skills and Proficiencies:
• Teaching - 39 endorsements
• Teamwork - 17 endorsements
• Leadership - 43 endorsements
Shakerian Brooks
Overall Online Presence:
• 500+ connections, No customized banner or image, He has a
professional headshot and a very detailed profile, but no
published articles, He is active on other social media, and his
LinkedIn URL is customized
• Grade: Superior, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University
Leadership Experience:
• United States Army
Skills and Proficiencies:
• Fonts – 0 Endorsement
• Typography – 0 Endorsement
• Adobe Creative Cloud – 0 Endorsements
• Adobe Color – 0 Endorsements
Overall Online Presence:
• Five connections, no customized banner image, she has a
professional headshot, detailed profile, or published articles.
She is active on other social media, and her LinkedIn URL is
customized
• Grade: Poor, 5 out of 100

COMPETITION
Sana S.
Noteworthy Experience:
• None
SHAKERIAN BROOKS
HEADSHOT HEADSHOT
Industry Experience:
• Founder, Get 2 Know Raleigh, Jan 2023 –
Present
• Co- Founder, Pop Up Carolinas, Feb 2022
– Present
Education:
• North Carolina State University
• Wake Techinical Community College
Skills and Proficiencies:
• Solidworks- 2 endorsements
• Pro/ Engineer- 5 endorsements
• Inventor- 2 endorsements
Overall Online Presence:
• 500+ connections, No banner or image customized, Yes,
professional headshot, not a detailed profile, No published
articles, active on other social media, yes, her LinkedIn URL
is customized
• Grade: Poor, 10 out of 100
Industry Experience:
• None
Education:
• Full Sail University
Leadership Experience:
• United States Army
Skills and Proficiencies:
• Skill 1 Goes Here - 0 endorsements
• Skill 2 Goes Here – 0 endorsements
• Skill 3 Goes Here – 0 endorsements
Overall Online Presence:
• Five connections, no customized banner image, she has a
professional headshot, detailed profile, or published articles.
She is active on other social media, and her LinkedIn URL is
customized
• Grade: Poor, 5 out of 100

BRAND POSITION
As the Guy/Girl Next Door archetype, I strive to be relatable, trustworthy, and authentic. You should hire
or work with me because I will be someone you can trust and relate to. My content is informative and
engaging and relatable to your life. I want my audience to see me as a friend who can help them navigate
the digital world. Unlike my competition, I bring a unique perspective to the table, and I am always open
to feedback and suggestions from my audience. I am not just trying to sell a product or service; I am
genuinely invested in building a community of like-minded individuals who want to grow and learn
together. With me, you can rest assured that you will get authentic and trustworthy content that will add
value to your life.
Sha

NETWORKING &
MARKETING
Industry Events & Organizations
• Social Media Marketing World 2023
‣ March 29-31, 2023 | Virtual
• Digital Marketing World Forum Global 2023
‣ April 5-6, 2023 | London, UK (Hybrid Event)
• Name of event or professional organization
‣ July 10-12, 2023 | Seattle, Washington (In-person)
Digital Marketing
• Primary Content: Based on my brand archetype, the type of content I
will create and publish online will be relatable, authentic, and
trustworthy. I will create content that questions conventional thinking
and inspires others to think differently.
• Primary Tools: To promote my content, I will use social networks such
as Twitter, LinkedIn, and Instagram. I will post content regularly, at
least once a week, in different formats such as images, videos, and text
• Website: I will use my digital portfolio site to showcase my work,
skills, and achievements. I will create a professional and visually
appealing website that aligns with my brand archetype.

PROFESSIONAL DEVELOPMENT
Mentor
• When selecting a mentor for digital marketing, looking for
someone with significant experience and success in the field
is essential. It will be beneficial to seek a mentor with
experience working in my specific industry or niche.
Someone with a balanced approach to work life.
Formal Education
• Digital Marketing Bachelor's Degree, 2024
Technical Skills
• Search Engine Optimization (SEO)- LinkedIn Learning, May
2023
• Social media marketing- LinkedIn Learning, June 2023
• Web analytics- LinkedIn Learning, June 2023
Soft Skills
• Communication skills- LinkedIn Learning, July 2023
• Analytical skills- LinkedIn Learning, July 2023
• Problem-solving- LinkedIn Learning, August 2023

SHAKERIAN BROOKS
Online Reputation: "You know how important having a positive online reputation
is? Well, what I do is help individuals and businesses improve their online presence
by creating accurate, relevant, and validated content. I have helped several clients
increase online visibility and establish trust with their audience through authentic
and relatable content."
Picture of You
Goes Here

REFERENCES
Glassdoor. (2007, December 31). Glassdoor Job Search | Find the job that fits your life. Glassdoor.
https://www.glassdoor.com/index.htm
Hootsuite. (2021). Social Media Marketing & Management Dashboard. Hootsuite. https://www.hootsuite.com/
LinkedIn. (2023). LinkedIn: Log In or Sign Up. LinkedIn.
https://www.linkedin.com/home?originalSubdomain=ke
National Center for O*NET Development. (2022). O*NET OnLine. Onetonline.org.
https://www.onetonline.org/
Reputation. (2023). Reputation.com | Reputation Management, Reputation. Reputation.com | the Online
Reputation Management Leader. https://reputation.com/
ZipRecruiter. (2016). ZipRecruiter. ZipRecruiter. https://www.ziprecruiter.com/