Presentation at SearchFest 2016, Portland Oregon. What exactly is continuous improvement? Where does it fit...not just in your link building strategy, but in your entire digital marketing effort? An uncompromising look at the concept of Kaizen with an eye to what that might mean, both for link building and link cleanup. Are you up for the challenge?

1. #SearchFest @rmoov @ShahMenz
Embracing Your Pursuit Of The Unattainable

2. about me
hang
out in link
removal
trenches
penalty
geek
i battle
rampaging
penguins
never met
a natural
link I didn’t
love
volunteer
firefighter
#SearchFest @rmoov @ShahMenz

4. full disclosure:
I am not Japanese
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5. #SearchFest @rmoov @ShahMenz

6. #SearchFest @rmoov @ShahMenz

7. #SearchFest @rmoov @ShahMenz

8. there are things we must
acknowledge
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9. #SearchFest @rmoov @ShahMenz

10. #SearchFest @rmoov @ShahMenz

11. what are we really
signing up for?
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12. #SearchFest @rmoov @ShahMenz

13. we must strive to be better
in everything we do
every time we do it.
#SearchFest @rmoov @ShahMenz

14. #SearchFest @rmoov @ShahMenz

15. so
many
answers
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16. #SearchFest @rmoov @ShahMenz

17. manipulating the link graph
is like everything else in life
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18. #SearchFest @rmoov @ShahMenz

19. at which point, the best
improvement we can make is
to eliminate past mistakes
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20. #SearchFest @rmoov @ShahMenz

21. the
answer
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22. about me
#SearchFest @rmoov @ShahMenz
the
smartest
people listen
to the best
experts!
Paddy Moogan
Mozcon 2014
“Actively disavow and remove low quality links”

23. #SearchFest @rmoov @ShahMenz
“Be actively disavowing and removing the low quality
links that you find when doing link auditing. Even if you
don’t think you’ve been hit by Penguin...even if you don’t
have a manual penalty.
If you’ve got links that are clearly low quality, ones
where you look at them and you really know they’re not
good, try and remove them, try and disavow them ”
what
Paddy
said

24. Once you have that
out of the way
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25. #SearchFest @rmoov @ShahMenz

26. #SearchFest @rmoov @ShahMenz

27. #SearchFest @rmoov @ShahMenz

28. #SearchFest @rmoov @ShahMenz

29. #SearchFest @rmoov @ShahMenz

30. do things that will
#SearchFest @rmoov @ShahMenz

31. make your customers’
lives better
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32. make your product or
service better
#SearchFest @rmoov @ShahMenz

33. make the world better
#SearchFest @rmoov @ShahMenz

34. your job is to “move” people
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35. #SearchFest @rmoov @ShahMenz

36. #SearchFest @rmoov @ShahMenz

37. #SearchFest @rmoov @ShahMenz

38. #SearchFest @rmoov @ShahMenz

39. stop looking for
repeatable solutions
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40. #SearchFest @rmoov @ShahMenz

41. identify a real problem
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42. create a real solution
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43. #SearchFest @rmoov @ShahMenz

44. #SearchFest @rmoov @ShahMenz

45. but millions of tiny solutions
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46. #SearchFest @rmoov @ShahMenz

47. #SearchFest @rmoov @ShahMenz

48. you can too
#SearchFest @rmoov @ShahMenz

50. Thank You!
See you next #SearchFest
sha@rmoov.com
@ShahMenz