Globalization refers to the changes in the world where we are moving away from self-contained countries and toward a more integrated world. Globalization of business is the change in a business from a company associated with a single country to one that operates in multiple countries.
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Learning Objectives
To explain the concept of globalization
To elucidate factors influencing globalization
To discuss global business expansion strategy for emerging
market companies
To explicate the concept of international business
To delineate motives for international business expansion
To expound the strategy for managing business in the
globalization era
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Globalization of Business:
A Historical Perspective
In the initial years of human history, there were hardly
any formal barriers, such as tariffs or non-tariff
restrictions, for the movement of goods or visa
requirements for the people. The concept of
globalization can be traced back to the phenomenon of a
nation-state.
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What is International
Business?
International business consists of transactions that
are devised and carried out across national borders
to satisfy the objectives of individuals, companies,
and organizations.
5. Why Go International?
Higher Profits
Utilization of Excess Production Capacity
Competition in Domestic Market
Limited Home Market
Political Stability Vs Instability
Availability of Technology & Managerial
Competence.
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6. High Cost of Transportation
Nearness to Raw Material
Availability of Cheap labour
Liberalization & Globalization
To Increase Market Share
To Avoid Tariffs & Quotas
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International Business
International business:
• causes the flow of services, and
capital across the world
• offers consumers new choices
• permits the acquisition of a
wider variety of products
• facilitates the mobility of labor,
capital, and technology
• provides challenging employment
opportunities
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International Business Questions
How will an idea, good, or service fit into the
international market?
Should trade or investment be used to enter a
foreign market?
Should supplies be obtained domestically or
abroad?
What product adjustments are necessary to
be responsive to local conditions?
What are the threats from global competitors,
and how can these threats be counteracted?
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Movers of Globalization
Economic liberalization
Technological breakthrough
Multilateral institutions
International economic integrations
Rising research & development costs
Global expansion of business operations
Advents in logistics management
Emergence of the global customer segment
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Factors Restraining Globalization
Regulatory controls
Emerging trade barriers
Cultural factors
Nationalism
War and civil disturbances
Management myopia
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Reasons for Support of Globalization
Maximization of Economic Efficiencies
Enhancing Trade
Increased Cross-border Capital Movement
Improves Efficiency of Local Firms
Increases Consumer Welfare
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Criticism of Globalization
Wipes out Domestic Industry
Leads to Unemployment and Mass Lay-offs
Increased Volatility of Markets
Loss of Cultural Identity
14. Stages of Internationalization
1. Domestic Company
Limited Operations
Focuses on Domestic Business
Formulate Strategies for National Business
Environment
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15. 2. International Company
Extends Business Operations to Foreign
Countries
Extends the Domestic Product, Price,
Promotion to Foreign Markets.
Enter with Limited Resources
Reduced Risk
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16. 3. Multinational/Global/ Company
Extend their Business Operations
Make Necessary Changes
Introduce New products
Establishes Offices/Branches/Subsidiaries
Different Strategy for Different Country
Operate Like Domestic Company
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