In this step-by-step guide from https://smallbusinessdummy.com, you will observe the complete process of signing up and optimizing Pinterest Business Account to improve your business sales and exposure.

1. Pinterest Business
Account: Creating A
Pinterest Account
If your business isn’t registered on Pinterest, it’s losing 20% of potential customers already.
While many businesses were focused on Instagram and Facebook, Pinterest has grown into a potential
platform that can land you at least 20% more potential customers and give your business more
exposure.
Let’s go through some facts and figures to leverage the above statement:
• 300 million Global Monthly Active Users

2. • 83% of Pinterest users have made a purchase from Product Pins they came across on Pinterest.
(Pinterest internal data, US, Feb 2017)
• 26% Organic Reach of U.S men (comScore, US, March 2019)
• 8M+ users are actively engaging with automated pins on Pinterest. (Pinterest Ads Manager, US,
Aug 2018)
As per these figures, we highly suggest that you tap into Pinterest’s engaging platform to grow your
brand’s organic reach and improve your conversions to at least 10-15% more.
PS: You might also be interested in:
• Twitter Business Account Setup Guide: How to Create a Twitter Account in 2021
• Instagram Business Account Guide: How to Setup an Instagram Business Account
• Facebook For Business Guide: How to Create a Facebook Page in 2021
Signing Up For A Pinterest Business Account
Step #1: Logon to Pinterest.com
As soon as you logon to Pinterest’s official website, you might see a different theme as they change their
homepage in accordance with the upcoming event but their layout doesn’t change.
Proceed to the sign-up page by clicking on the sign-up button on the top right section of the page.

3. Step #2: Sign-up To Pinterest
As soon as you hit the sign up button, a pop-up will appear. Fill in the following information:
• Email Address
• Password for your Pinterest Business Account
• Your Age
(PS: You can also signup using your Facebook or Google account and is quite self-explanatory but in case
you would like us to make a guide, simply comment below.)
Step #3: Basic Profile Information
When you have filled in the information, click Continue and this will take you to the next step.

4. Here we are going to define Gender
then Language & Country

5. & the last thing – pick up some topics that you like, Pinterest will show you Pins from your favorite topic
on your home feed.

6. That’s it! You have successfully signed up for a Pinterest Account.
Step #4: Email Validation
You should have received an email from Pinterest to confirm your email address (the one you provided
during the signup process). Click on the red Confirm Your Email button in the email to validate your
email address with your profile.
Step #5: Profile Makeover
The next step is to add some colors to your new profile, by adding the following:
• Display Picture
• About Business
• Website
• Custom Profile URL
To add the above information, you will need to edit your profile. Click on your profile icon on the top
right corner of the screen to visit your profile page.

7. and from your profile page click on the edit icon
This will bring you to the Profile editing page.

8. Add your information here and hit Save and you are ready to make your first Pin on Pinterest and your
profile should look like this.
(PS: Remember, this profile isn’t a Pinterest Business Account, in fact, it is just a regular Pinterest user
profile and you will need to convert this profile into a business profile to unlock business features on this
profile. Don’t worry, we will covert that in the next step.)
Step #6: Convert User Profile To Business Profile
Click on the drop-down arrow on the top-right section of the screen and click Unlock Business Tools.
This will unlock features like Analytics and Paid Ads Promotion abilities within your account.

9. Pinterest will now confirm with you, if you really need business features on your profile, just
hit Continue.
Now, add your business name, website, country and region to proceed.

10. Next, you will need to select your business category and goals.
Select your business category and hit Next.

11. and that’s all you need to do to set up a Pinterest Business Account. Your profile dashboard should look
like this
Concluding Pinterest Business Account Setup Guide
By adding Pinterest in your social media strategy, you will not only improve your business exposure by
20% but you will also get a chance to see what your competitors are up to and will help you evaluate
what steps you need to take into consideration to get ahead of the competition.
If you liked our Pinterest Business Account Guide, kindly share this guide with your friends and family
and if you have any questions or concerns make sure to post them in the comments section below.
& don’t forget to follow us on Pinterest with your newly created profile